April 23rd, 2021

Search Advertising Is Resilient Thanks To The Ecommerce Channel

Traditionally, travel advertisers including online travel agencies are among the biggest search ad spenders on Google. That business tanked last year, but ecommerce-related search advertising outperformed thanks to the supercharged digital retail environment. It is estimated that search ad spending in the US reached $61.69 billion last year, up 10.4% over 2019 but more than $2 billion short of the March 2020 forecast for the year. Despite this, search ad spending will rebound in 2021 and reach levels higher than previously expected—and it will remain on a higher trajectory throughout our forecast period.

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Brands At Risk Of Being “Cancelled” By Gen Z, New Research Finds

Since the pandemic, Gen Z has significantly increased online shopping but quickly becomes intolerant of poor digital experiences; retailers at risk of being abandoned. 80% are more willing to try new brands online since the pandemic. 63% have less patience with slow or poorly functioning websites. 57% are less loyal now to brands than before the pandemic. 37% either abandon a purchase or post a negative review with a poor digital shopping experience.

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Google Adds New ‘Page Experience’ Report To Help Site Owners Prepare For Algorithm Update

As Google prepares to roll out its new ‘Page Experience’ search algorithm update, which will incorporate its three Core Web Vitals considerations, it’s shared some new details on the timeline for the roll-out, and a new tool to help website owners prepare for any potential impacts to their rankings. As with past algorithm updates, the impacts can sometimes be more significant than expected, because Google can’t be 100% sure of the full effects until they’ve been released. To help website owners prepare for the update, Google has also launched a new Page Experience report, which combines its existing Core Web Vitals report with a range of additional elements (like HTTPS security, absence of intrusive interstitials, etc.) in order to outline potential areas to be addressed.

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Google Dispels Rumors About Bid Strategy Changes

Google confirms that Target ROAS & Target CPA aren’t going away but are being grouped within other bid strategies. Here’s how you can continue to use them. Google confirmed in an email exchange that the machine learning that powers the Target CPA and Target ROAS bid strategies will not change. The bid strategies will continue to function in the same way that they had but the way that advertisers set them up will be slightly different. With this change, what advertisers have known as Target CPA and Target ROAS will be grouped under the Maximize Conversions and Maximize Conversion value bid strategies, respectively.

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The State Of SEO In 2021

Whether mobile or desktop, global or local, Google is widely used by consumers. The search giant is the top referrer on the web, and search remains a reliable marketing channel for growing a business. Indeed, search overshadows the reach brands are able to get on social media platforms, by a significant margin. If you’re still not convinced about the value of investing in an SEO strategy for your business website, then the stats in the infographic, designed by Graphic Rhythm and compiled by Elite Content Marketer, should do the trick. And even if you’re already working on improving the presence of your site in SERPs, it’s worth integrating the learnings from these SEO statistics into your strategy.

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April 16th, 2021

Social Media Use In 2021

Despite a string of controversies and the public’s relatively negative sentiments about aspects of social media, roughly seven-in-ten Americans say they ever use any kind of social media site – a share that has remained relatively stable over the past five years, according to a new Pew Research Center survey of U.S. adults. YouTube and Facebook continue to dominate the online landscape, with 81% and 69%, respectively, reporting ever using these sites. And YouTube and Reddit were the only two platforms measured that saw statistically significant growth since 2019.

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7% Of Americans Don’t Use The Internet. Who Are They?

For many Americans, going online is an important way to connect with friends and family, shop, get news and search for information. Yet today, 7% of U.S. adults say they do not use the internet, according to a Pew Research Center survey conducted Jan. 25-Feb. 8, 2021. Internet non-adoption is linked to a number of demographic variables, but is strongly connected to age – with older Americans continuing to be one of the least likely groups to use the internet. Today, 25% of adults ages 65 and older report never going online, compared with much smaller shares of adults under the age of 65.

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Gartner: 63% Of Marketers Struggle With Personalization Tech

Marketers face greater challenges with their digital marketing strategies, including efforts to personalize customer experiences. About two-thirds (63%) of digital marketing leaders said they continue to struggle with personalization, consulting firm Gartner found in a survey of 350 executives. A key challenge is implementing newer technologies like artificial intelligence (AI) and machine learning (ML) to support customer acquisition and retention. Only 17% of marketing leaders are using AI/ML broadly, even as 84% said the technologies enhance the ability to deliver real-time, personalized experiences, the survey found.

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Eugen Rosenmeier On Effects Of Blockchain Technology On Digital Marketing

According to statistics from Statista, research on blockchain is currently in progress in diverse industries including media, telecommunications, and technology. According to Eugen Rosenmeier, a crypto expert, social media marketing professional, and digital marketing consultant for ICOs and blockchain companies, the rise of blockchain technology will have a significant impact on the digital marketing industry in the near future.

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The Great Big List Of 50+ Google Easter Eggs & How To Access Them

Aside from the tasty chocolate candy many of us enjoy eating in the springtime, ‘Easter eggs’ have an entirely different meaning when they come from Google. An Easter Egg is an unexpected feature in games, movies — and in this case, Google Search or another of its products. These secret goodies are usually discovered through word of mouth or entirely by accident. Today concealed links, messages and features can be found anywhere and everywhere – including Google Search.

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Instagram Will Enable Users To Choose Whether They Want To Hide Post Like Counts In New Test

After working on the option over the past few months, Instagram chief Adam Mosseri has now officially confirmed the launch of a new test that will enable IG users to choose whether they display post Like counts or not within the app.  According to Mosseri, “Last year we started hiding like counts for a small group of people to see if it lessens some pressure when posting to Instagram. Some found this helpful and some still wanted to see like counts, in particular to track what’s popular. So we’re testing a new option that lets you decide the experience that’s best for you – whether that’s choosing not to see like counts on anyone else’s posts, turning them off for your own posts, or keeping the original experience.” 

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Google Research Paper Reveals A Shortcoming In Search

A recent Google research paper on Long Form Question Answering illustrates how difficult it is to answer questions that need longer and nuanced answers. While the researchers were able to improve the state of the art of this kind of question answering, they also admitted that their results needed significant improvements. The research paper states that Long-form Question Answering (LFQA) is important but a challenge and that progress in being able to achieve this kind of question answering is not as far along as Open-domain Question Answering.

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April 9th, 2021

Amazon’s Share Of The US Digital Ad Market Surpassed 10% In 2020

As the pandemic drove consumers to move their spending online in 2020, Amazon benefitted in a big way. But it wasn’t just its ecommerce business that grew by double digits. Its advertising business grew by 52.5% last year, pushing Amazon’s share of the US digital ad market past 10% for the first time. This has only strengthened its position as the No. 3 ad publisher in the US.

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How Is AI (Artificial Intelligence) Changing The Digital Marketing Game?

Artificial intelligence (AI) was just an ambiguous term in the realm of digital marketing a few years ago. Today, when AI is delivering exceptional results, marketers no longer feel hesitant to embrace it. In a survey commissioned by MemSQL, out of 1600 marketing professionals, 61% of them considered machine learning and artificial intelligence as crucial data initiatives. Another 2018 Salesforce survey revealed that an impressive 84% of marketers have already adopted AI — up from 29% in the preceding year. This year-after-year growth has surpassed other emerging technologies such as marketing automation and the Internet of Things (IoT) that marketers continue to adopt.

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The Concerning Future Of The Resilient Keyword

The keyword is one of the most remarkable marketing tools known to humankind. A keyword is an advertiser’s means of selecting which search terms they want to advertise on. The search term tells you exactly what individuals want, when they want it. This gives advertisers the opportunity to position their product or service in immediate response to that communication, and to even determine what value (the bid) that exchange carries. Absolutely remarkable!  Is still telling us as much as we think it does?  Understanding this is important for our industry to move forward, because if the keyword is not telling us as much as we think it is, then we have an obligation to evolve with Google’s system for the good of the accounts we manage.

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Data Hacks At Facebook And LinkedIn Spark Concerns Among Users

Over the past week, you’ve likely seen reports of new data hacks on Facebook and LinkedIn, which have exposed the personal information of millions of users. Both Facebook and LinkedIn have acknowledged the respective cases, but both have also played down the significance of each, noting that it was either publicly available, or information obtained via previously reported data breaches. The two cases will further stoke concerns about the misuse of user data held by social media platforms. That’s been a major point of contention of late in relation to Apple’s coming IDFA update, which will enable users to opt-out of data tracking in every iOS app. Breaches like this will only strengthen the case for limiting such, which could be a flow-on impact for Facebook and LinkedIn specifically. The cases could also spark a stronger push for regulation, and could see more penalties handed down to the companies.

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Yelp Reports Major Growth In Searches For Diverse Businesses

Yelp’s latest local economic impact report reveals that searches for diverse businesses grew significantly over the past year. The report defines a diverse business as a women-owned, Black-owned, Asian-owned, or Latinx-owned establishment. Businesses that identify as either women-owned, Black-owned, Asian-owned or Latinx-owned can display attributes on their Yelp page to assist people searching for a diverse business. Business owners can opt-in to more than one attribute, if applicable, such as Black-owned and women-owned. Over the past year, which includes February 2020 to February 2021, searches for diverse businesses grew by 2,930%.

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How SMBs Are Tackling Social Media Marketing

There are various approaches you can take to learning and adopting the latest digital marketing options, and there’s no one ‘right’ approach to doing so. Which is why this new research from the team at SkyNova is of interest. SkyNova recently surveyed over 400 entrepreneurs to glean some insight into how they’re approaching social media marketing.  The research revealed that; 89% of entrepreneurs said they rely on themselves for social media support, Facebook remains the primary business platform for the vast majority of business owners and TikTok is the platform that business owners currently want to crack the most.

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April 2nd, 2021

Google Refutes Data On ‘Zero-Click’ Searches And The Role It Plays In Guiding Referral Traffic

The SEO community has been rumbling over the past few days over a new study shared by SparkToro which suggests that more than two-thirds of Google searches now result in no click-through at all. The trend is a concern for SEO practitioners, as it suggests that, increasingly, Google is looking to limit the amount of traffic it’s directing from search, with new additions like info-panels, featured snippets, videos etc. 

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Facebook Analytics Is Shuttering On June 30

Facebook Analytics will stop being accessible after June 30, 2021, which gives marketers less than three months to export their data and find other solutions. Considering how marketers rely on Facebook Analytics to measure conversion data, this announcement comes with decidedly short notice. The announcement that Facebook Analytics is going away at the end of June was quietly published in the Facebook for Business help center. The company doesn’t offer a reason for its decision to shutter Facebook Analytics. Instead, it directs users to other business tools that are not exact 1:1 alternatives.

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Consumers Spent $32B On Apps In Q1 2021, The Biggest Quarter On Record

The pandemic’s remarkable impact on the app industry has not slowed down in 2021. In fact, consumer spending in apps has hit a new record in the first quarter of this year, a new report from App Annie indicates. The firm says consumers in Q1 2021 spent $32 billion on apps across both iOS and Google Play, up 40% year-over-year from Q1 2020. It’s the largest-ever quarter on record, App Annie also notes.

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Microsoft Outage Knocks Sites And Services Offline

Microsoft stumbled back online Thursday after an hours-long outage in the middle of the U.S. west coast working afternoon. Besides its homepage, Microsoft’s Xbox and Office services went down, log-in pages didn’t load, and the company’s status pages were also knocked offline by the outage. Worse, Microsoft’s cloud service Azure also fell offline, causing outages to any sites and services that rely on it. Microsoft confirmed it was a networking issue. Microsoft also tweeted that it was related to DNS, the internet system that translates web addresses to computer-readable internet numbers. It’s an important function of how the internet works, so it’s not ideal when it suddenly breaks.

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How Publishers Should Evaluate The Post-Cookie Options

According to a December 2020 Lotame survey, six in 10 US marketers said that multiple identity solutions would be needed, so long as they were interoperable. However, 22% of respondents believed that just one solution would dominate. Publishers will likely adopt multiple solutions, but they also need to be flexible going forward. Post-cookie identity solutions will only be viable if they gain scaled adoption from both the buy- and sell-sides. Sources we spoke with said that the buy-side would likely lead solutions adoption and publishers would follow.

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New Study Looks At Instagram Engagement Rates, Based On Analysis Of 102 Million Business Posts

The team from Socialinsider recently teamed up with Sked Social to analyze over 102 million Instagram business posts, comparing performance over time, to get a sense of the latest engagement benchmarks in the app. The research reveals some interesting insights, such as; Instagram’s overall engagement rate is now on line with the same from 2019, following a spike during the first half of 2020. That spike in engagement was likely caused by the pandemic, and appears to have now normalized.

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March 26th, 2021

Is TikTok The Future Of Digital Marketing?

With the emergence of TikTok and its success exacerbated by a global pandemic that kept people stuck at home and mindlessly glued to their phones, brands have started to move their relatability efforts onto the video-sharing app where a generation with rising purchasing power spends most of their time. Some brands and organizations like the NBA, Chipotle and Target are actually creating appealing, on-trend content. Target, for example, utilizes an already popular TikTok trend: shopping hauls and product recommendations. Much of Target’s TikTok account, which has over 800k followers, consists of popular TikTokers shopping at Target and highlighting items you “need.” 

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Snapchat Is Developing Its Own Take On TikTok Duets With A New ‘Remix’ Feature

One of the challenges that some would-be TikTok rivals have faced is that they often lack the same robust set of content creation tools, like filters, effects and tools for repurposing others’ content — like TikTok’s Stitch and Duet, for example. It now appears that Snapchat is working to correct that latter problem, however, as it’s been spotted working on a TikTok Duets-like feature called “Remix,” designed for replying to Snaps. This feature will allow users to create new content using their friends’ Snaps — a “remix,” that is.

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Content KPIs To Define Success At Every Stage Of The Funnel

For years now, content marketing has been one of the main topics of marketing. But like anything, if you can’t measure it, it doesn’t get much love from higher-ups and it’s almost impossible to improve your strategy. Every piece of content should be created to fulfill a user’s intent, which are often explained in the form of a marketing funnel. Once you’ve identified what part of the funnel you are working with, you will be able to choose the metrics to define the success of that content.

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Amazon Launches Lookout For Metrics, An AWS Service To Monitor Business Performance

Amazon today announced the general availability of Lookout for Metrics, a fully managed service that uses machine learning to monitor key factors impacting the health of enterprises. Launched at re:Invent 2020 last December in preview, Lookout for Metrics can now be accessed by most Amazon Web Services (AWS) customers via the AWS console and through supporting partners. Using the same machine learning technology behind Amazon, Lookout for Metrics automatically inspects business health indicators including revenue, web page views, active users, transaction volume, and mobile app installations. The service also helps to diagnose the root cause of anomalies like unexpected dips in revenue, high rates of abandoned shopping carts, spikes in payment transaction failures, increases in new user sign-ups, and more.

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Lawmakers Vow Stricter Regulations On Social Media Platforms To Combat Misinformation

House lawmakers promised that stricter regulations on social media platforms are now inevitable as CEOs from Facebook, Twitter and Google faced intense scrutiny from Democrats and Republicans like at a hearing on Thursday. The hearing was aimed at addressing misinformation that spread on the social media platforms and contributed to the January 6 riot at the Capitol. Democratic Congressman Frank Pallone Jr., chair of the House Energy and Commerce Committee (ECC), said that Facebook, Twitter, and Google “played a role in fomenting insurrection” and accused the platforms of handing a “megaphone” to extremists who spread misinformation. “Your business model itself has become the problem and the time for self-regulation is over,” Pallone Jr. said. “It’s time we legislate and hold you accountable and that is what we are going to do.”

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Global Social Media Research Summary 2021

Social networks have transformed marketing and their popularity is still growing in the latest global social media statistics research summary for 2021. Networks vary in popularity with different demographics and they’re still evolving. Research by Global WebIndex shows that globally, 53.6% of the world’s population uses social media. The average daily usage is 2 hours and 25 minutes.

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The Identity Crisis And A Unified Approach To Marketing Measurement

Neustar’s product marketing director Devon DeBlasio and eMarketer principal analyst at Insider Intelligence Nicole Perrin discuss how the deprecation of third-party cookies and changes to Apple’s policies will affect how advertisers can identify and track users across channels and what they can do to continue measuring their success by taking a unified approach.

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5G Will Blur The Line Between Physical And Digital Retail

Against a backdrop of turmoil in 2020, the retail industry overall is set for growth in 2021. With digital transformation efforts accelerating under urgent conditions, investments in digital infrastructure should grow this year. And as 5G networks are finally starting to take off, the technology could bring about positive changes for retail in the near and long terms. Retailers will invest in 5G to enhance the customer experience, both in-store and online. AR/VR applications and payment systems will be beneficiaries on the customer side.

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March 19th, 2021

Covid-19 One Year On: How Has It Affected Digital Marketing?

One year on since the WHO declared Covid-19 a pandemic, new data from marketing data specialist Emarsys sheds light on how much brands have increased their use of digital marketing tactics like email, SMS, push notifications and web notifications. Since March 2020, all digital marketing tactics have increased significantly, but it’s mobile push notifications that have seen the widest adoption — with the number of pushes increasing by 78% over the last year. Currently, this trend shows no signs of slowing down or returning to pre-pandemic levels, with mobiles remaining a vital part of both the online and in-store shopping experience.

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2021 Digital Marketing Trends You Need To Know From 13 Marketing Experts

With every new year it’s important to take a step back, understand the emerging trends, and align our digital marketing strategies to take advantage of recent events. 2020 brought unprecedented changes onto society, and with both the maturation of social media and popularity of video and story-centric content, 2021 will continue to challenge marketers looking to improve their digital marketing ROI as newer technologies such as AI become more mainstream.

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An Experiment In Paid Search Incrementality & Organic Traffic

The theory itself is that when you do just SEO or SEM by themselves, they will provide one visitor to your site, each.  But when done concurrently, SEO and SEM produce a halo effect. Instead of getting two visitors to the site, you end up with three. Net-net, together they drive incremental growth. Based on this theory, if you do SEO work for a site, SEM should also be part of the marketing mix. In short, SEM and SEO just work better together. 1 + 1 = 3.

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Facebook Is Working On A Version Of Instagram For Kids Under 13

Head of Instagram Adam Mosseri confirms that a version of the popular photo sharing app for children under 13 is in the works, BuzzFeed News reports. The Facebook-owned company knows a lot of kids want to use Instagram, Mosseri said, but there isn’t a “detailed plan yet,” according to BuzzFeed News. “But part of the solution is to create a version of Instagram for young people or kids where parents have transparency or control,” Mosseri told BuzzFeed News. “It’s one of the things we’re exploring.” Instagram’s current policy bars children under 13 from the platform.

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Social Commerce Offers The Promise Of Discovery—But Not Without Challenges

Glossier CEO Emily Weiss once said, “Amazon really solved buying, but it killed shopping in the process.” Implicit in this observation is the idea that up until this point, ecommerce has primarily evolved around conversion optimization, while ignoring much of what precedes that moment in the shopper’s journey. The dominant digital path to purchase begins with a product search—often unbranded—during which the consumer demonstrates intent.

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4 Elements Of A Digital Marketing Strategy

Technology and the internet continue to influence business operations across various sectors. Today, many people use multiple digital marketing strategies to market brands. However, to succeed in digital marketing, you need to devise creative and workable strategies that will give you value for your money and time.

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Amazon Aims To Enable Purchases From TV Screens Via ‘tCommerce’

The era of “tCommerce” is upon us, if Amazon is to be believed. Amazon Studios Chief Operating Officer Albert Cheng said that after a long period of development, it seems consumers are ready to try out tCommerce, which is the buying of goods directly from their TV screens while watching programs, according to reports. Speaking on a panel, Cheng noted that Amazon has long sought to “leverage the reach of Prime Video and marry that with commerce.” The goal, over time, is to connect the Amazon Video ecosystem to the Amazon commerce ecosystem, mediated by its growing lineup of devices and delivered by its expanding voice ecosystem.

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March 12th, 2021

Digital Ad Spend Surpassed Traditional Media – What Does It Mean For Your Business?

According to eMarketer.com research, the total amount spent on digital advertising this year in the US will grow 19% to $129.34 billion, which is 54.2% of estimated total US ad spending. Those statistics include all internet-connected devices and various advertising formats, but mobile ads will keep the authority with almost two-thirds out of total ad spending with around $87.06 billion. Even as their revenues grow, Facebook and Google, as a combined share of the duopoly, will drop this year for the first time. The winner of digital advertising is Amazon, which takes more digital advertising market share from the duopoly. Its ad business is growing faster than anyone expected, and it continues to win the market share. The amount of Amazon’s US ads business will grow more than 50%, and its share of Digital Ad Market in the US will reach 8.8%.

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Facebook Adds New Monetization Options For Creators, Including Ads In Short Video Clips

Facebook has announced a range of new monetization options for creators, with a focus on short video clips – which could put more pressure on TikTok, which is still working on its own revenue-share programs. First off, on short-form video – Facebook has announced that creators will now be able to earn money from videos as short as one minute long, “with a minimally interruptive ad running at 30 seconds”. “For videos three minutes or longer, an ad can be shown 45 seconds in. Previously only three-minute or longer videos could monetize with in-stream ads, with an ad shown no earlier than 1 minute.”

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Google May Have To Negotiate Payment For US News Publishers

Google, Facebook, and other big tech companies may have to negotiate deals with US news publishers to pay them for content if new bill passes. The bipartisan bill is led by Senator Amy Klobuchar and Representative David Cicilline, both Democrats. It’s sponsored by Senator John Kennedy and Representative Ken Buck, both Republicans. If passed, the bill will introduce legislation that will make it easier for news publishers to enter collective negotiations with companies like Google and Facebook. Print, broadcast, and digital news organizations will be able to work together during a four-year period to win favorable deals from tech companies. During that period those companies will not be subject to antitrust laws.

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Walmart’s Leaked Documents Showcase Its Plans To Take On Amazon

Internal company documents from March 2020 obtained by Insider reveal the retailer’s initiative—dubbed “Project Glass”—to strengthen its business and take on Amazon head-on. Although Walmart has an advantage over Amazon when it comes to brick-and-mortar retail, internal company research found that it was falling way behind on meeting online customer expectations related to needs and experience. Shopping for immediate needs and everyday essentials was 25% more common on Amazon than it was on Walmart’s site, for instance. Online friction and poor customer shopping frequency were key issues flagged in Walmart’s leaked documents. 

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Facebook’s Instagram Lite Will Help The App Penetrate Emerging Markets, Building On Instagram’s Strong User Growth During The Pandemic

Facebook rolled out the less data-intensive, Android-only version of Instagram (Instagram Lite) to 170 countries this week. The app takes up only 2 MB and is geared toward emerging markets, where consumers are more likely to use Androids and/or be sensitive to the costs of excessive mobile data usage. Many mobile apps already create lite versions for this very reason, but Facebook noted that this was particularly challenging for Instagram given the app’s wide array and ever-increasing set of features. The slimmed-down Instagram Lite will not include advertising, shopping, or the ability to make TikTok-like Reels, although users will still be able to view Reels. Facebook did, however, say that advertising will be coming to Instagram Lite in a future update.

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Google May See Web Pages As Duplicates If URLs Too Similar

Google uses a predictive method to detect duplicate content based on URL patterns, which could lead to pages being incorrectly identified as duplicates. In order to prevent unnecessary crawling and indexing, Google tries to predict when pages may contain similar or duplicate content based on their URLs. When Google crawls pages with similar URL patterns and finds they contain the same content, it may then determine all other pages with that URL pattern have the same content as well. Unfortunately for site owners that could mean pages with unique content get written off as duplicates because they have the same URL pattern as pages that are actual duplicates. Those pages would then be left out of Google’s index.

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7 Trends You Must Know For A Successful Digital Marketing Campaign [Infographic]

It’s pretty much a truism that you need to be keyed in to the latest digital marketing statistics and the hottest trends for your digital marketing strategy to remain effective in 2020 and beyond. Whether you rely on SEO, social media, content marketing, paid online advertising, or email marketing to generate leads for your business and convert users into paying customers, this carefully compiled set of statistics is just what you need to start the year.

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March 5th, 2021

Google Updates PageSpeed Insights Scores

PageSpeed Insights (PSI) scores have recently improved across the board. But the improvements have nothing to do with any changes made to the websites experiencing better scores.  The improvements happened over on Google’s side. Google announced an important change in how the PageSpeed Insights tools gathers information. The change is a switch to using the http/2 protocol for connecting to a web page. The performance boost is why the PageSpeed Insights scores are going up across the board, because the PSI data is now gathered using the new faster protocol.

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Search Engine Saturation: The Ever Evolving SERP And How Brands Are Responding

The marketing world has had massive changes and search engine saturation has hit the lowest level in 11 years. What does it mean for brands and ecommerce businesses? How did macro changes impact the number of brands who appeared in both paid and organic search? Simply put it crashed. Overall, it was down by 60% year over year and 78% from 2018. This was mostly driven by a reduction in paid search results overall. Travel alone was down 78% since 2019.

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The Future of Social Marketing: Trends to Track

Marketing today really boils down to one question: “How can we be heard?” And that’s getting increasingly difficult. Being relevant, interesting, timely, entertaining, and superior isn’t enough anymore. The central issue with content, now and into the future, is “How do we become the signal instead of the noise?” In many ways both large and small, the odds are stacked against us. There are a lot of hurdles we have to overcome. So if you don’t have built-in advantages (millions of dollars, a powerful website, or a PhD from Harvard), how can you build your own momentum?

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The 8 Best Social Media Platforms To Market Your Business In 2021

Are you considering your social media plan of attack for the year ahead? Want to know the best social media platforms to help you grow your small business? The team from Tech.co share the stats you need to know about each social network.  Here’s who makes their list; Facebook, Instagram, TikTok, Pinterest, Reddit, Twitter, LinkedIn and Snapchat.

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A New Identity Challenge For Marketers: Apple’s Mobile Ad ID Becomes Opt-In

Major changes are coming to how advertisers and others in the ecosystem can identify users across channels and devices. The loss of third-party cookies and changes to Apple’s Identifier for Advertisers (IDFA)—rumored to roll out this month—will affect ad addressability, but also measurement and attribution. Advertisers are taking steps in response, including more emphasis on first-party data, data collaborations, and modeling-based approaches.

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Twitter Tests New E-Commerce Features For Tweets

Twitter confirmed it’s testing a new way to display tweets that link out to e-commerce product pages — like products on a Shopify store, for example. With a new Twitter card format, the company is experimenting with tweets that include a big “Shop” button and integrate product details directly into the tweet itself, including the product name, shop name and product pricing.

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February 26th, 2021

Why The Phasing Out Of Third-Party Cookies Will See Digital Marketing Become More Collaborative

If 2020 was a year of rapid change for the digital marketing landscape, 2021 must be one of transformation. The events of the last year or so, from the deprecation of third-party cookies to the announcement of changes to Apple’s IDFA, have deeply impacted the way much of digital marketing works. Although third-party cookies underpin so much of digital marketing activity, they are fundamentally flawed, and have long been this way. Third-party cookies were not necessarily designed to be consumer first, and in combination with the fact they are tied to devices, rather than people, making it harder to target consumers precisely or across devices, it has long been time for a better way forward.

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Facebook, Microsoft & Google Ads Compared: CTR, CPM & CPC Benchmarks

How do sentiment, landing page quality, and increasing ad spend impact PPC performance? Cambridge University compares Facebook, Microsoft & Google Ads. If you have to choose between Facebook and Google Ads for promoting your SMB, Facebook is your best bet. And in the debate between Microsoft Advertising and Google Ads, Google provides greater reach at a lower cost. Facebook Ads was the most cost-effective channel on average. Microsoft Ads was most responsive to increasing ad spend.

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Facebook Planning To Take On Siri With New ‘Hey Facebook’ Voice Activation Feature

Users who have an iPhone, iPad, Apple Watch, or Mac can interact with Siri without even touching the device by using the voice command “Hey Siri,” which invokes Apple’s virtual assistant. As other assistants like Amazon’s Alexa also have similar commands, Facebook is now introducing a new, “Hey Facebook” wake word for its own smart devices. Facebook has its own lineup of smart devices called “Portal,” which are basically tablets or “Smart Displays” designed to be used at home on a table or desk. In addition, there’s also the Oculus VR platform, which is owned by Facebook.

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Google Audio Search – Will It Ever Be Possible?

Results of early testing, which Google published in a blog article, indicates audio search is harder to accomplish than it might sound. Details of these tests are shared in an article penned by Tim Olson, SVP of digital strategic partnerships at KQED. Google is partnering with KQED in a joint effort to make audio more findable. The greatest obstacle to making audio search a possibility is the fact that audio must be converted to text before it can be searched and sorted. There’s currently no way to accurately transcribe audio in a way that allows it to be found quickly.

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Twitter Shows Possible Updates, Including Super Follow Subscriptions

Twitter announced a number of new features that the company is experimenting with, including Super Follow subscriptions, which will let users pay to see tweets from their favorite accounts. Twitter showed the new features during its annual Analyst Day. The company kicked off the event by announcing new goals to grow its user base to 315 million monetizable daily active users by the end of 2023 and reach $7.5 billion annual revenue in 2023, double the $3.72 billion revenue that the company reported in 2020. The features previewed are intended to help the company hit its 2023 user and revenue goals.

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1.8 Billion People Use Facebook Groups Every Month

Facebook Groups, and online communities in general, are becoming more prevalent in peoples’ lives according to data from a new research study. A report from NYU’s The Governance Lab examines how Facebook Groups allow people to form meaningful communities they often wouldn’t have the opportunity to offline. Of those involved in the study, 77% say the most important group they’re part of now operates online. There’s over 70 million admins and moderators running active Facebook groups.

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February 19th, 2021

Snapchat Publishes New Data On The Rising Effectiveness Of 6-Second Ads

With attention spans declining, and media consumption habits evolving, could 6-second video ads now be more effective than longer variants? That’s what Snapchat’s contending, based on its latest research report. To glean more insight into how people’s response behaviors are shifting, Snap commissioned MAGNA Global to conduct a study of over 7,700 users, on both desktop and mobile devices, in order to get an idea of their reactions to varying video ad types. The data highlights some interesting points of note – first off, Snapchat says that, regardless of length, full-screen vertical ads on Snapchat drove more than 2x the lift in awareness than other platforms tested. 

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We Will Spend 420 Million Years On Social Media In 2021

For many, it is hard to imagine a life without social media, mobile phones or, indeed the internet. But although use is growing year on year, not every country in the world has access to the tools, internet access points and bandwidth that the US enjoys. But how important is social media for commerce, brands and consumers? Facebook utterly dominates the list of most-used social platforms with 2.74 billion users, closely followed by YouTube at 2.291 billion. No wonder social media users will spend a combined total of 420 million years using social media in 2021.

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Responsive Search Ads Are Now Default Type For Google Ads

Google has made it official: Responsive Text Ads will now be the default ad type in Google Ads search campaigns. The ad format debuted in 2018.  A Google spokesperson confirmed this update will not impact the way ads are served. Expanded text ads are still supported, and advertisers can still create them. The difference is the platform won’t default to expanded text ads when an advertiser goes to create a new ad.

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You’ve Got Mail: Are Email Newsletter Ads Effective?

Nearly 44% of US adults say absolutely not—in fact, only 12.8% of those surveyed say that the email newsletter ads cluttering their inboxes have an influence on what, when, and from whom they choose to buy.

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Google Chrome’s Engineering Director Discusses How The Company Is Trying To Preserve Digital Advertising After Tracking Cookies Are Killed Off

The race is on to find an alternative technology to replace the third-party tracking cookies advertisers use to target and measure online ads. Google, owner of the world’s most popular web browser, set the countdown clock ticking last year when it said it would end support for third-party cookies in Chrome by 2022. It’s been experimenting with tools in its “Privacy Sandbox” that are designed to allow advertising to continue to work on the web but in a less privacy encroaching way. 

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The Top 6 Social Media Trends Of 2021

The use of digital platforms changed significantly over the course of 2020, with the lockdowns and COVID mitigation efforts forcing people to find alternate ways to socialize, to shop, and to work, all of which have flow-on effects. That’s sparked new trends, like audio social, and new approaches in how businesses connect with their target markets. If you’re not aware of these shifts, you may limiting your marketing performance.

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February 12th, 2021

Google Adds 12 New Types Of Manual Action Penalties

Google has 12 new types of manual action penalties which involve violations of Google News and Google Discover policies. This marks the first time a website could potentially receive a manual penalty for violations of News and Discover policies. Previously, manual actions were limited to violations of Google Search. That’s not to say Google hasn’t been enforcing its policies around News and Discover. It has – but up to this point enforcement has been automated. It’s unclear what the repercussions will be when hit with a manual penalty for violating Google News and Google Discover policies.

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Subscription Models Gain Traction With Tech Companies, Traditional Media

The great subscription rush is on. It seems like every day another traditional subscription-based business reports big numbers or there’s another big name making new subscription plays. Take, for example, Twitter. It has been the attention-getter in the crowd as the social media giant announced its acquisition of the Revue newsletter platform in January. Twitter’s expansion into the subscription service realm comes as it looks for ways to hold on to its revenue gains. The firm just enjoyed its second $1 billion quarter in revenue ever and increasingly facing pressure as to whether it can keep it up, particularly with a new political administration.

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Companies Unite To Address Education’s Digital Divide With $25 Million Investment

Today, a nationwide coalition led by Procter & Gamble (NYSE:PG) announced $25 million in investments towards a goal to put one million connected devices in the hands of students without access to the basic tools needed to engage in digital learning, a need that’s been amplified by the COVID-19 pandemic. One Million Connected Devices Now is the latest effort from the Take on Race Coalition – a group P&G developed in partnership with CEO Action for Diversity & Inclusion. Partners Dell Technologies, Intel, Dow Jones, Fidelity, Microsoft Corp, PNC Bank, PolicyLink, Walmart, and Comcast have joined P&G in Phase One of the initiative that has raised $25 million towards devices, and the companies invite others to become involved in helping address the digital divide.

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Facebook Is Reportedly Working On A Clubhouse Copy

Facebook, a company known for ripping its ideas from competitors, has reportedly set its sights on social audio. The New York Times reports today that the company is working on a copycat of Clubhouse, the buzzy invite-only social audio startup. The Times reports the product is in the “early stages of development,” so it’s unclear if and when it might launch. The news comes only five days after CEO Mark Zuckerberg joined Clubhouse and participated in a room to talk about the future of augmented and virtual reality. His presence on the app was shocking, given it’s a new social network, so the fact that Facebook might now be cloning Clubhouse is no surprise.

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Google Passage Ranking Now Live In US English Search Results

In October 2020, Google announced passage indexing, a new way of Google ranking specific passages from a web page in search. Google has updated us that passage ranking, as they are now properly calling it, went live on Wednesday, February 10, 2021, in the afternoon Pacific Time for queries in the US in English. Google said passage-based indexing will affect 7% of search queries across all languages when fully rolled out globally.

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US Time Spent With Media 2021 Update

A pandemic-disrupted 2020 led to even more time spent with digital media than anticipated. US adults spent an average of 7 hours, 50 minutes (7:50) per day with digital last year, a 15.0% increase from 2019. That growth will mostly be retained in 2021. US adults spent 13:38 per day with all media in 2020. Of this total, 7:50 was spent with digital media. By 2022, time spent with digital media will account for 60.2% of total US media time.

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February 5th, 2021

How Facebook Algorithm Ranks News Feed Content

Facebook published an article that explains how the Facebook News Feed algorithm works. Compared with Facebook’s news feed algorithm patent, both documents explain much about how Facebook ranks posts in the news feed. Facebook’s news feed algorithm is a machine learning ranking system. It’s not just one algorithm though. It’s a combination of multiple algorithms that work together in different phases.

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Inside Amazon’s Advertising Business, Which Is $13 Billion And Growing Fast

Amazon’s e-commerce dominance is quickly expanding to advertising. The pandemic has drastically cut ad budgets as marketers reign back their spending, but e-commerce advertising is booming as people shop more from home — with Amazon leading the pack. EMarketer forecast that e-commerce advertising would rise 39% to $17.4 billion in the US in 2020, to represent 12% of digital ad spend.

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Twitter Launches ‘Birdwatch,’ A Forum To Combat Misinformation

Twitter unveiled a feature Monday meant to bolster its efforts to combat misinformation and disinformation by tapping users in a fashion similar to Wikipedia to flag potentially misleading tweets. The new system allows users to discuss and provide context to tweets they believe are misleading or false. The project, titled Birdwatch, is a standalone section of Twitter that will at first only be available to a small set of users, largely on a first-come, first-served basis.

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Social Media Trends For 2021 And Beyond

Saying that most people spend a good part of their days on social media would not be an exaggeration. Not in today’s world. Social media has become an integral part of people’s lives and daily routines. Some are addicted to it so much that the first thing they do after waking up is to check their social media feeds. Given the importance of social media in consumers’ lives, marketers and businesses flock to social platforms in the hope of connecting with their target customers. However, there is a content overload on social media, and the competition is very high. It can be challenging for you to stand out unless you have a clear social media marketing strategy. 

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6 Alternative Social Media Platforms To Consider

We all know, social media is an essential part of a ton of people’s lives. Which means it’s one of the best places to gain exposure and market your brand. But the truth is, it can be exhausting. You keep getting targeted by ads. Annoying sponsored content pops up when you least expect it. You’re not even sure if you’re talking to a human or a bot. You want to quit social media, but that means letting go of a huge opportunity to market your brand or network with other people in your field.

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Digital Marketing vs Super Bowl Commercials Infographic

How much advertising would one Super Bowl ad get us online? More than you can imagine.  Most organizations wouldn’t even be able to use all of the online impressions or digital ads in a lifetime.The average price of a national Super Bowl ad during the game costs around $4 million. 

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Facebook Is Working On Tools To Keep Ads In News Feed Away From Topics Such As Crime And Politics

Facebook is building tools to help advertisers keep their ad placements away from certain topics in its News Feed. The company said it will begin testing “topic exclusion” controls with a small group of advertisers. It said, for example, a children’s toy company would be able to avoid content related to “crime and tragedy,” if it wished. Other topics will include “news & politics” and “social issues.” The company said development and testing of the tools would take “much of the year.” 

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More Than One-Third Of SMS Notifications Sent In North America Were Promotional Messages

Brands are using SMS in various customer communication applications, including marketing messages, customer support, transactional messages, and more. But consumers consider transactional messages more valuable than other types of text messages—68% of US adults said that reminders of important appointments were highly valuable, compared with just 14% who cited discount alerts, according to a January 2020 Zipwhip survey.

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January 29th, 2021

US Adults Added 1 Hour Of Digital Time In 2020

Amid the pandemic, US adults spent 1 hour more per day on digital activities (across all devices) than they did in 2019, according to eMarketer’s latest time spent forecast from Insider Intelligence. Total digital time is now on track to surpass 8 hours by the end of 2022. In 2020, US adults spent 7 hours, 50 minutes (7:50) per day consuming digital media*, up 15.0% from 6:49 in 2019, the biggest increase since 2012. It’s also considerably higher than our Q1 2020 projection (7:31). Digital time accounted for 57.5% of adults’ daily media time in 2020, and that figure will reach 60.2% by 2022.

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The 50 Most Visited Websites In The World

If you spend any time online, it’s likely you’re familiar with some of the world’s most visited websites. On today’s internet, a handful of giants have unmatched dominance. Together, the top three websites rake in 152 billion visits monthly, outpacing the next 47 websites combined. What’s more, as the pandemic transformed everything from the way we work, learn, communicate, and shop—a majority of these activities migrated online.

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How To Get Your Website Added To Google News

As Google continues to dominate in terms of search engine marketshare, website owners are constantly seeking new ways to bring traffic from there to their own sites, as well. Getting listed in Google News is a fantastic way to earn more attention for your content, thanks to the increased visibility Google gives top stories. In the past, there were several steps to being considered for listing in Google News. 

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Facebook Says It Will Permanently Stop Recommending Political Groups To Users

Facebook Inc’s CEO Mark Zuckerberg said on Wednesday the company would no longer recommend civic and political groups to users of the platform. The social media company said in October that it was temporarily halting recommendations of political groups for U.S. users in the run-up to the presidential election. On Wednesday Facebook said it would be making this permanent and would expand the policy globally.

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Google, Facebook And Other Online Advertising Giants Will See Blowout Q4, Analysts Predict

Tech companies with big digital ads businesses look poised to report exceptional fourth quarters on the back of a stay-at-home holiday shopping season and a continuing ad rebound from the beginning of the pandemic. Facebook will be the first of the ad-supported internet companies to report earnings on Wednesday, while Alphabet’s Google, Snap, Pinterest, Twitter and Amazon will follow in the coming weeks. Analysts will be listening closely for those positive signals, but also will have questions for these companies about how they plan to deal with upcoming privacy changes.

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Apple Urges Security Upgrade To iPhones, iPads

Apple is urging iPhone and iPad users to update their devices to fix security flaws that might have been “actively exploited” by hackers. Apple made the software upgrades available Tuesday, adding a rare note suggesting it was a serious threat. The company credited anonymous researchers for pointing out the vulnerability but provided little details about the nature of the threat.

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January 22nd, 2021

Shopping Apps Switch It Up In Latest PYMNTS Provider Ranking

Much has changed in the world since we last checked in on PYMNTS Provider Ranking of Shopping Apps, and there’s much to report in the January 2021 edition. Winter gifting holidays undoubtedly played a role in the movement we see in the new Provider Ranking, as mobile eCommerce apps made the gifting season recently ended merrier and brighter than it otherwise might’ve been.

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Top 5 Data Trends Powering Digital Marketing Growth In 2021

Last year saw an explosion of martech tools, increased integrations, and AI automations. It’s clear digital connectivity has skyrocketed, with massive amounts of data from multiple sources seamlessly moving from one platform to another. Studies from McKinsey have said that in 2020, digital transformation vaulted five years forward in about eight weeks’ time. While most of us faced new challenges over the past year, technology has actually made it possible to execute more efficient and accurate marketing campaigns – if you have the right information.

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DuckDuckGo Hits New Record: 100 Million Searches Per Day

DuckDuckGo celebrates a milestone as it reaches 100 million searches in a single day. DuckDuckGo’s public traffic data indicates the record was hit this past Monday, January 11. Including Monday’s milestone number, DuckDuckGo is on track to hit around 90 million daily average searches for the month of January. For comparison, DuckDuckGo averaged around 52 million daily average searches in January 2020. That’s means this month’s numbers represent an increase of 73% year-over-year.

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The Virus, Privacy And Google Are Making Digital Marketing Better

Last year, the virus disrupted lives and livelihoods everywhere. It even caused some marketers to pause their wanton spending in digital. Without this “external shock” most marketers would have been content not rocking the boat and would have carried on as usual. 

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4 Trends That Will Mark Digital Marketing In 2021

One of the biggest challenges advertisers and media will face in 2021 is being able to communicate with consumers and transact effectively in a cookie-free world. Lotame, a firm specializing in data enrichment solutions to meet consumers, revealed the four trends that will mark the digital marketing industry in 2021.

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Two-Thirds Of Small Businesses Conducting Email Marketing Execute Without CRM, Despite Accessible Technology

Without software to automate marketing tasks, many small businesses are at a disadvantage as owners determine digital marketing strategies for 2021. Almost two-thirds (64%) of small businesses in the U.S. admitted to conducting email marketing without marketing software or a CRM in 2021, according to a new survey report from Visual Objects, a visual guide to finding and hiring the best creative firms. Without CRMs such as HubSpot or Salesforce, small businesses must handle email marketing manually.

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January 15th, 2021

More Than Two-Thirds Of US Marketers Will Use Influencer Marketing

Not every marketer does influencer marketing, but a large majority do. Although some marketers cut spending on influencer marketing during the pandemic (such as travel marketers), the interest in working with influencers actually increased; between 2019 and 2020 the percentage of US marketers using influencers grew from 55.4% to 62.3%. Budgets for influencer marketing look ready to rise. In July 2020 research by Kantar Media, senior marketers worldwide said they expected to increase budget allocation for branded content shared by influencers by 48% in 2021.

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Digital Marketing Helps Small Retailers Gain Ground During Pandemic

Digital brands looked headed for a reckoning a year ago, with bloated valuations, rising advertising costs and ever more competition. Then the Covid-19 pandemic hit the US and gave a giant gift to brands that mainly sell directly through the web. With their brick-and-mortar competition shuttered and the virus raging, Americans flocked online and loaded up on home goods, comfy clothes and much more. And this was not just 20-somethings, but pretty much everyone. This helped remove a big hurdle to continued growth for direct-to-consumer brands: finding new customers. 

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Top 5 Social Media Marketing Pitfalls

The popularity of social media isn’t going away anytime soon, making it an important part of your overall marketing strategy. According to Statista, an estimated 3.6 billion people use social media worldwide, and that number is expected to grow. Assuming your target audience is part of that overall user count, you have a chance to reach them through the platforms they’re already using. However, at the same time, you need to be cautious about avoiding any social media pitfalls along the way.

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10 Common Mistakes In Google Ads

As Google Ads has matured, it’s more challenging to stay on top of features and potential problems. Despite every Google Ads account having its own quirks and challenges, there are many commonalities that emerge. With how much the interface has grown and changed over the years, it’s easy to see how things get missed, ignored, or forgotten.

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Study Finds Around One-Third Of Americans Regularly Get Their News From Facebook

Around a third of Americans regularly get their news from Facebook, according to the latest study from Pew Research Center, whose surveys aim to better understand the current media landscape in the U.S. In the updated report, Pew Research found that around half of U.S. adults, or 53%, said they “often” or “sometimes” use social media to get their news. This is spread out across a number of sites, but Facebook is at the top of the list.

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January 8th, 2021

How Insight And Action Benefit Enterprise SEO In 2021

2020 was a year of monumental digital change on just about every front. Politically, sociologically, economically, culturally and from a technological perspective, we saw major shifts sure to have long-lasting ramifications. As we enter this new year with trepidation amidst the ongoing uncertainty of a persistent global pandemic, enterprise organizations and their leaders are looking for proven, cost-effective ways to understand these continuous shifts in consumer behavior and demand.

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What Digital Marketing Trends Will 2021 Bring For Us All?

Liana Technologies recently put together an infographic, highlighting marketing trends that will possibly show prevalence across 2021. Well, congratulations seem to be in order. We’ve all collectively made it out of 2020, and are immediately setting our sights towards the new year, hoping for better prospects. Liana has prepared this infographic that brands and businesses can look towards in their preparations to build customer bases and communities.

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When Big Brands Stopped Spending On Digital Ads, Nothing Happened. Why?

What the heck is going on? Big brands turned off millions of dollars of digital ad spending, and saw no change in business outcomes. Small businesses tuned their digital marketing and reduced the number of ad impressions, clicks, and traffic to their sites, but saw business activity go up, instead of down. Much of the problem with digital advertising today stems from marketers’ obsession with big numbers. But big numbers of ads and clicks do not translate into more business activity and sales. They are just large numbers in dashboards and spreadsheets.

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Amazon Acquires Podcast Network Wondery

Wondery will become part of Amazon Music, which added support for podcasts (including its own original shows) in September. At the same time, the announcement claims that “nothing will change for listeners” and that the network’s podcasts will continue to be available from “a variety of providers.”  Media companies and streaming audio platforms are all making big bets on podcasting, with Spotify making a series of acquisitions including podcast network Gimlet, SiriusXM acquiring Stitcher and The New York Times acquiring Serial Productions. Amazon is coming relatively late to this market, but it will now have the support of a popular podcast maker as it works to catch up.

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101+ Social Media Sites You Need To Know In 2021

As socially inclined creatures, human beings have embraced technology that connects us with others. Every year, there is an increasing number of people signing up for and using social media. While there weren’t even a billion people using social media back in 2010, the number exceeded more than 2 billion within just five years. In 2019, there were around 2.77 billion people using social media. And, with smartphones and internet connectivity becoming cheaper and easier to access, we should expect to see these numbers grow even higher. By 2021, more than 3 billion people will be using social media.

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Retail Advertisers See 32% Increase In Conversion Rates On Email This Holiday Season

LiveIntent, the people-based marketing platform that reaches 250 million logged-in users each month via its 2,500 brands and publisher partners, and MediaRadar, the leading advertising intelligence and sales enablement platform, today released their joint report, revealing how COVID-19 impacted holiday advertising in 2020. The study analyzed ad spending across email, digital, TV and print between October – November, 2020, discovering that retail digital ad spend was up 22% year-over-year (YoY), fitness ad spend across digital, TV and print is up over 2x YoY, and much more. 

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December 24th, 2020

Why Is A Digital Marketing Agency Important?

The use of the marketing agency will help you to reach potential clients. The good thing with a digital agency is that they help you reach the potential customer where they spent their time and money. They have leads and network for potential customers. The small business may have no connection yet, but you can start getting more connections with an agency. The agency has the skills to allocate to the potential customer, and you know exactly what works for you best. 

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Google And Facebook Reportedly Agreed To Help Each Other Against Potential Antitrust Action

Google and Facebook reportedly made a deal in September 2018 in which Facebook agreed not to compete with Google’s online advertising tools. In return, the social media giant was given “special treatment” when it used them itself, according to the Journal. The lawsuit reportedly states that Google and Facebook knew their deal could result in antitrust investigations.

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Digital Approaches Fuel Innovation For Clothing Retailers, Restaurants

Nike has long been developing a digital-first, direct-to-consumer (D2C) presence long before COVID-19 hit, and that investment paid off in the firm’s fiscal Q2. In investments, social media-focused attire reseller Poshmark recently filed for an initial public offering, hoping to catch an IPO wave that saw massive first-day increases for DoorDash and Airbnb. And in dining, quick-service restaurants (QSRs) are working to upgrade their digital channels and are entering into digital-only offerings.

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US Online And Traditional Media Advertising Outlook, 2020-2024

PwC has released its latest annual Global Entertainment & Media Outlook report, a comprehensive study that contains projections for online and offline media advertising markets through 2024. Needless to say, marketing has not been immune from the impact of coronavirus. The estimated market sizes across most categories for 2024 are now lower than what PwC predicted for 2023, with the notable exception of video games, digital music streaming, and podcasts.

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What Would It Take For New Search Engines To Succeed?

For over half of its 22-year history, Google has been the most prevalent search engine in the United States. Over that term, its perception has gone from quintessential Silicon Valley startup and underdog to the gatekeeper of the internet, presiding over algorithms that have massive business implications and developing a reputation for expanding its business into different sectors in the name of providing a better experience to its users. More recently, increased scrutiny over its business practices has led government regulators to crack down on perceived improprieties and some users have shown a slight sway towards a more privacy-oriented search experience.

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Holiday Shopping 2020: Here’s What To Expect From Gen Z To The Silent Generation

In a year with so much uncertainty, holiday shopping will likely look much different from past years. But how exactly will consumers approach buying gifts this season, and does their age play a role in their approach? 71% of consumers feel confident that online transactions are safe.  The level of trust between generations differs in a way that may be unexpected. 82% of consumers from the Greatest Generation, shoppers 74 years old or older and also referred to as the Silent Generation, reported confidence in online shopping security. Only 49% of Gen Z consumers, ranging in age from 17 to 24 — feel the same.

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December 18th, 2020

AWS Launches Amazon Location, A New Mapping Service For Developers

AWS today announced the preview of Amazon Location, a new service for developers who want to add location-based features to their web-based and mobile applications. Based on mapping data from Esri and HERE Technologies, the service provides all of the basic mapping and point-of-interest data you would expect from a mapping service, including built-in tracking and geofencing features. It does not offer a routing feature, though.

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Facebook Is Developing A Tool To Summarize Articles So You Don’t Have To Read Them

Facebook told employees on Tuesday that it’s developing a tool to summarize news articles so users won’t have to read them. It also laid out early plans for a neural sensor to detect people’s thoughts and translate them into action. Those announcements and product demos were part of an end-of-year, companywide meeting at the social networking giant, whose year has been pockmarked by controversy, employee discontent, and multiple state and federal antitrust lawsuits. 

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Google’s New Interactive Search Results Allows You To Hide And Reveal Images!

The search engine giant is testing a new discrete icon. When the users click it, the images that are featured on the web page will be revealed. According to Search Engine Journal’s latest report, Google’s new feature could affect click through rates. It can do this by allowing sites, with descriptive images, a chance to influence users to click or visit their website. However, the search engine company hasn’t released any documentation yet for its new feature since it is still testing the new interactive search results.

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The Future Of SEO Lies In The “Messy Middle” Of The Purchase Journey

The “messy middle” is where people decide what to buy, according to research by Google’s Market Insights team in the U.K. That’s why the future of SEO lies in the “messy middle” of the purchase journey. CMOs understand the importance of getting their brand’s content found when people decide what to buy. So, if SEO professionals learn how to explain the role that they – as well as the content marketing and digital PR teams – can play in the complex space where customers are won or lost, then they can build the business case for getting a bigger budget.

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3 Digital Marketing Trends To Come In 2021

A global pandemic, widespread social unrest and polarizing political events. With 2020 almost in the rearview mirror, is it wise to predict what next year holds? Following widespread cuts to ad budgets earlier this year, a rebound is anticipated in 2021, with Zenith forecasting that ad spend will recover by 5.8% globally. 

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What An Ad Rebound Next Year Actually Means, Reaching Ad-Free Streamers, And Podcast Ads

eMarketer forecasting analyst Eric Haggstrom and principal analyst at Insider Intelligence Nicole Perrin discuss what an advertising rebound will actually look like next year. They then talk about how to reach ad-free streamers, new podcast measurement guidelines, and whether WarnerMedia just killed the movies.

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December 11th, 2020

Amazon Will Earn Over $14 Billion In Net US Digital Ad Revenues This Year

Amid the pandemic, Amazon’s ad revenues along with its retail sales have increased as consumers continue to shift to ecommerce at elevated rates. Amazon has a unique place in the eMarketer US digital ad revenue breakout: It’s the only company for which they revised their 2020 estimate upward between March and October. They now expect Amazon to earn $14.55 billion in net US digital ad revenues in 2020.

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4 Major Trends For Digital Marketing In 2021

This year — 2020 — was a year for the books, with COVID-19 throwing a gigantic monkey wrench into our personal and professional lives as marketers. As we look into 2021, we have to ask: Which changes in consumer behaviors and associated marketing strategies will have a lasting impact, once a vaccine is readily available? There is reason, for example, to be somewhat optimistic about digital advertising’s future. While ad spend decreased overall in 2020, some ad channels (like podcasting) have already rebounded, while popular channels (like search) are estimated by eMarketer to benefit in the long-term from the pandemic.

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Facebook Identifies 2021 Topics And Trends

Facebook studied anonymized data of topics important to people on Facebook and Instagram to understand user trends. They discovered multiple insights that suggest the most important topics and trends will be for 2021. Facebook’s report showed how online shopping continues to become the standard way of purchasing goods. It also shows how consumers are focused on purchases that enhance their home life. These trends are predicted to continue through 2021.

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FTC Seeks To Break Up Facebook, Alleging Illegal Monopoly

The Federal Trade Commission today announced a new antitrust lawsuit against Facebook,  alleging that the social network has used monopoly power “with the aim of suppressing, neutralizing and deterring serious competitive threats,” and must be broken up. The suit is separate from, but was investigated in coordination with, one from 48 attorneys general also announced today. Both suits allege that Facebook has engaged in illegal patterns of behavior, which the states and federal investigators worked together to characterize. But the state lawsuit is concerned with violations at the state law level, while the FTC  alleges violation of federal law. Therefore the two lawsuits, while objecting to the same actions by Facebook, will be pursued and adjudicated separately.

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YouTube Viewing Is Shifting To CTV Screens

ouTube is the single biggest source of supply in US connected TV (CTV) advertising. The digital video platform’s outsize role in the US CTV space is particularly striking given that advertisers can’t access CTV inventory on YouTube on non-Google platforms (e.g., Roku). We expect YouTube’s gross US CTV ad revenues to reach $2.89 billion this year, accounting for more than one-third (35.7%) of total US CTV ad spending.

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Coronavirus, Election Results, Kobe Bryant and Zoom Among Google’s Top 2020 Search Trends In US and World

The coronavirus outbreak, elections and Zoom meetings were on the minds of U.S. consumers this year, according to Google’s list of the U.S. top trending searches in 2020In order, the top trending searches of 2020 were: Election results, Coronavirus, Kobe Bryant, Coronavirus update, Coronavirus symptoms, Zoom, who is winning the election, Chadwick Boseman and PlayStation 5. 

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December 4th, 2020

Video Content Creates Digital-First Brand Loyalty

The great digital shift didn’t start in March. Though the world before then seems hard to remember, consumers were already in the process of shifting shopping habits toward digital before then, while workers were already leveraging the digital world to work from home. Cash was already on the decline, and digital banking was already on the rise. But as Guy Atzmon, senior vice president of product and creative at SundaySky, told PYMNTS in a recent discussion, COVID-19 rapidly accelerated that digital shift — pushing a host of holdout customers who had been slow to start making the change jumping into the great digital shift head first.

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Where do US consumers begin their product searches?

A majority share of consumers are now taking to marketplaces first when shopping online. According an August 2020 survey from ecommerce ad agency ChannelAdvisor conducted by Dynata, 53% of US adults said they began product searches at Amazon when planning to make a digital purchase.

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Twitter is Bringing Back Account Verifications

Twitter is bringing back verifications after shutting down public applications three years ago. The program is relaunching with a few changes made to the process. Currently the plan is to relaunch applications in early 2021, which allows for time to gather feedback about how the verification program should be handled going forward.

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Walmart+ takes on Prime by dropping $35 minimum on Walmart.com purchases

Walmart+, the retailer’s lower-cost alternative to Amazon Prime offering same-day delivery of groceries and other items, is making its service more appealing with today’s launch of a new perk. The company says that starting on Friday, December 4, it will remove the $35 shipping minimum on orders from Walmart.com for its members. However, this doesn’t apply to the same-day orders of groceries or other items fulfilled by Walmart stores, but rather online shopping where orders are placed through Walmart’s traditional e-commerce channels.

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Dot-Com or Bust: Why Nobody Cares About Your Domain Name Extension

Business leaders spend a lot of time debating what to name a company. Many feel that the right company name may make the difference between being known in every household or merely falling by the wayside.  In the digital age, companies have even been known to change the name of their company because a specific domain name wasn’t available. When it comes to domain names, specifically suffixes, there is usually one which reigns supreme — .com. According to Statista, 51.6% of websites around the world use a .com top-level domain name (TLD). 

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November 27th, 2020

Samsung: Wearables Sales Soared 30 Pct In 2020

Wearable device sales have shot up at least 30 percent this year as consumers looked to technology to help them monitor their health during the ongoing global pandemic, according to a top Samsung executive. The market for wearables is expected to reach nearly $70 billion by 2025, according to research firm IDTechEX, with healthcare-related products seeing the most growth. CNBC noted that the smartwatch market alone has doubled in size to $13 billion over the past three years, with Apple, Google and Samsung all actively competing in the space.

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The dominance of ad-free streaming poses marketing problems

A major challenge in measuring connected TV (CTV) audiences is that most of the time people spend streaming happens devoid of advertising. The ad-free services Netflix, Prime Video, and Disney+ accounted for nearly half of all time spent with streaming in Q2 2020, according to Nielsen. The two most popular services with advertising, YouTube and Hulu, feature subscription ad-free tiers, so a portion of viewing on those platforms also happens without ads. The top five streamers accounted for about three-fourths of all time spent with streaming.

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11 Less Common Yet Effective Social Media Marketing Strategies

Social media is, without a doubt, one of the most effective outreach channels for businesses.  Effective social media marketing goes way beyond drafting ads to share with your target demographic. Businesses need to look at social media as more than just a place to serve ads, but as a location to promote relationships with customers. The brands that are most creative on social media tend to stand out.

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6 Interesting facts you need to know before using memes for social media marketing

We often use social media because of Memes. They are a fun way to keep people engaged on social media. Memes are becoming a trend. Our social media feed is filled with memes. To understand the meme post, the viewer needs to be aware of the online discussion on the topic. If your marketing campaign is aimed at an older audience, it is recommended that you do not use meme marketing. Memes are fun and entertaining. Memes can be useful when you use them rarely and in equal time intervals.

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Top Keyword Mapping Tips for Better SEO Results

Keyword mapping is the process of assigning each page to a target keyword cluster. Learn what has changed recently and why keyword mapping remains relevant. Keyword mapping is the hidden art of meeting search intent. Search intent is the reason why someone is searching on Google. The keyword phrase is what they enter into the search bar. If you are the best answer to their search intent, Google will find you most relevant and reward you with the rankings and traffic that you desire.

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What CPRA means for marketers

CPRA builds on the California Consumer Privacy Act (CCPA). When it takes effect in January 2023, CPRA will enshrine a tougher set of data privacy rules for businesses, give consumers more rights on how their data can be used, and establish a separate agency for rule-making and enforcement called the California Privacy Protection Agency (CPPA). If the act goes into effect in 2023, most personalized advertising will no longer be possible in California, and many parts of the data ecosystem will struggle to adapt.

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NRF expects holiday sales will grow between 3.6 and 5.2 percent

With retail sales rebounding strongly due to continued consumer resilience, the National Retail Federation today forecast that holiday sales during November and December will increase between 3.6 percent and 5.2 percent over 2019 to a total between $755.3 billion and $766.7 billion. The numbers, which exclude automobile dealers, gasoline stations and restaurants, compare with a 4 percent increase to $729.1 billion last year and an average holiday sales increase of 3.5 percent over the past five years.

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November 20th, 2020

What consumers want from email – And what brands should keep in mind

All too often, brands think about their desire to send out an email before they consider the recipient’s desire to receive the message. Customer-centric emails often perform the best; for marketers to win, they must align their email organizations with that manner of thinking. An August 2020 study from email production platform Dyspatch and SurveyMonkey found that relevancy trumps newness when persuading US consumers to purchase something from a marketing email.

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Google’s Core Web Vitals Will Become Ranking Signals in May 2021

Google has been saying that they will provide months of notice before the algorithm changes, and now it appears that we’re just about there. Google announced earlier this year that it was launching a major algorithm update in 2021 and that it would have Core Web Vitals as a key part of it. The company describes the Core Web Vitals as “a set of real-world, user-centered metrics that quantify key aspects of the user experience. They measure dimensions of web usability such as load time, interactivity, and the stability of content as it loads.” The main considerations include “Largest Contentful Paint,” “First Input Delay,” and “Cumulative Layout Shift.”

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The Dominance of Ad-Free Streaming Poses Marketing Problems

A major challenge in measuring connected TV (CTV) audiences is that most of the time people spend streaming happens devoid of advertising. The ad-free services Netflix, Prime Video, and Disney+ accounted for nearly half of all time spent with streaming in Q2 2020, according to Nielsen. The two most popular services with advertising, YouTube and Hulu, feature subscription ad-free tiers, so a portion of viewing on those platforms also happens without ads. The top five streamers accounted for about three-fourths of all time spent with streaming.

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Instagram is Making it Possible to Search by Keyword

Instagram is upgrading its search functionality and letting users find content by keywords for the first time. Until now, users have only been able to search for content by hashtags, location tags, usernames, and profile names. That left a swath of unsearchable content in the caption area. According to a report from TechCrunch, users are now be able to search for posts using keywords that may appear in photo & video captions.

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Twitter’s new Stories feature ‘Fleets’ is struggling under the load

Twitter’s  new Stories feature, “Fleets,” appears to be struggling under the load. Launched this morning to Twitter’s global user base, Fleets appear at the top of the Twitter app, allowing users to post ephemeral content that disappears in 24 hours as well as view stories posted by others. But user demand and curiosity about the new addition seems to be impacting the product’s performance. Many Twitter users are reporting Fleets are lagging and moving slowly. Some even say the feature is crashing their Twitter app.

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New report: 2021 social media marketing predictions

Talkwalker and HubSpot collected data and have predictions for social media in 2021 — so, there’s an opportunity to take a look at where trends are headed, and strategize for the upcoming year. According to the report, tested and proven methods of engaging with your audience is a ‘safer’ way to set strategies during uncertain times. With more people spending time online and engaging with brands digitally during the pandemic, conversational marketing has proven to be an expected norm with consumers.

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November 13th, 2020

More Than Forty Percent of U.S. Consumers Shop Through Digital Channels … And Stay There

Not all that long ago, consumers would head to local business districts or malls without necessarily having set plans about what they might buy or which shops they might enter. The COVID-19 pandemic has fundamentally altered the age-old tradition of going shopping, however. The vast majority of United States consumers now know what they want to buy before they begin making purchases — and once they have made up their minds, they are far more likely to reach for their computers and mobile devices than they are their car keys. The share of all consumers making purchases with digital devices has increased from 27 percent in March to 42 percent.

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5 Things We’ve Learned from Digital Transformation in the Last 5 Years

Customer expectations have changed substantially in the last five years. They now expect real-time and personalized responses, greater ease of use, and accessible digital and mobile channels. As customer expectations have shifted, so have organization’s digital transformation strategies, as well as their understanding of what works and what doesn’t.

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6 Applications of AI in Digital Marketing

AI makes it possible to create unique, personalized customer journeys online, by customizing content and delivery based on location, likes, dislikes, online behavior, devices and more. The digital marketing landscape has seen a huge transformation in the last 5 years, and a huge contributor to this has been the prominence of Artificial Intelligence (AI) and Machine Learning (ML). As digital marketing activities give us access to a huge minefield of rich data, AI can help us not only make better sense of the data, faster but also formulate more effective digital strategies and implement them better.

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Search Ad Spending is Growing in 2020 Despite Pandemic

Search ad spending is on the rise this year as retailers shift their focus to driving sales online. Search ad spending is seeing an estimated 5.9% growth in 2020, according to a new forecast from eMarketer. Advertisers are estimated to spend $59.22 billion on search ads this year, which is up from previous estimates of $54.37 billion. The growth is primarily driven by mobile search ads.

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Five social media trends to look out for in 2021

What new social media trends are there to look forward to in 2021? Considering how much the world has changed, trends have taken a quick turn into a direction that is, well, unexpected. When you take into account all the adaptations to the ‘new normal’ this year, it’s no surprise that marketers are going to have to be even more vigilant to whatever social media trends come their way in the new year. 

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2020 Facebook Holiday Shopping Insights

COVID-19 has changed how we live and technology is used more widely now than ever. With people spending most of their time inside, the holiday season is going to look a bit different this year. More people than ever will be shopping online from the comfort and safety of their homes. To understand how shopping patterns will change this year, Facebook has provided an insight guide to help you plan for the unprecedented holiday season ahead.

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4 Key Predictions for the 2020 Holiday Shopping Season

The 2020 holiday season is shaping up to be like none other before. The COVID-19 pandemic has upended our everyday lives, dramatically shifting consumer behaviors and expectations, and forcing businesses to quickly adapt to a new and unprecedented retail environment. To stay afloat, many retailers have switched gears, prioritizing online shopping and other safe options for a consumer base wary of virus exposure.

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November 6th, 2020

Google Shares 16 Stats About Holiday Shoppers

Google shares new data revealing how the behavior of holiday shoppers is changing in 2020. While the holidays may look a little different this year, it’s still a season of peak demand and a critical time for businesses to connect with customers. Today’s shoppers are not averse to change. While the pandemic may have disrupted the shopping experience, it’s not going to stop people finding new options.

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Zoom and FaceTime Are Holding Back OTT Messaging App Adoption in the US

Mobile messaging apps were already gaining ground before the pandemic, but stay-at-home mandates accelerated their adoption worldwide. Engagement has slowed since earlier this year, but many new users will stick around, boosting the global monthly user base. According to the latest forecast, there will be 2.77 billion monthly mobile messaging app users worldwide in 2020. Previous expectations had the number of mobile messaging app users worldwide to reach 2.70 billion, meaning that the pandemic will help add roughly 70 million new monthly users this year.

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Surge in online holiday shopping will pack 2 years of growth into one season, Adobe says

Two years’ worth of e-commerce growth is about to be packed into one holiday season, according to a new forecast, as Americans turn in droves to online shopping to avoid crowded stores and malls during the coronavirus pandemic. Online sales this November and December are forecast to surge 33% year over year to a record $189 billion, Adobe Analytics said Wednesday, based on web transactions of 80 of the top 100 U.S. internet retailers.

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Instagram and Snapchat Look to Take on TikTok with New Product Updates

In recent months, both Instagram and Snapchat have made several product changes that are reminiscent of growing contender TikTok. Instagram launched its highly anticipated feature Reels, which allows users to create short videos set to music, and Snapchat introduced a slew of new features, including adding music and a test for vertical navigation.

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Microsoft Announces Clarity – Free Website Analytics

Microsoft announced a free GDPR compliant user behavior analytics tool. The analytics tools helps publishers understand how site visitors are using a site and identify areas of improvement, including reporting on the amusingly named “rage click” metric. Amazingly, there are no traffic caps. Even a site with a million visitors a day can use it. Additionally, it is said to be optimized to not slow sites down.

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Marketers Underuse Ad Experiments. That’s a Big Mistake.

While business experimentation is — rightfully — framed as a gold standard by scholars and leading practitioners, the practice has yet to find its way into most firms’ day-to-day advertising strategy. Many firms are used to non-experimental approaches to advertising measurement, such as marketing mix models, and hesitate to adopt experimentation-based measurement in part because they overestimate its complexity.

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October 30th, 2020

The Resurgence of QR Codes

The pandemic has changed how customers shop. As businesses continue to find innovative ways to make sure customers feel safe and in control of their environment in stores, QR codes have become a go-to method for creating contactless payment experiences that customers have now come to expect. For customers, this technology allows them to easily access menus and pay for food at restaurants, pay for a carton of milk at the grocery store or nectarines at the farmer’s market and more.

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US Ecommerce Channel Ad Spending Will Jump Nearly 40% This Year to More than $17 Billion

Amazon will drive roughly three-quarters of the market, but another retail giant continues to gain share. Marketers will spend $17.37 billion on advertising on ecommerce sites and apps this year, according to eMarketer’s first-ever forecast of ecommerce channel ad spending. Ad spending on ecommerce properties will be up 38.8% from 2019—an acceleration of spending growth, thanks to the pandemic. By the end of this year, ecommerce channel advertising will represent 12.2% of US digital ad spend.

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US Digital Users 2020 – Some Media Activities Got a Pandemic Bump, Others Didn’t. Here’s Why.

The number of people engaging with digital media activities such as gaming or live video is growing faster than was expected before the pandemic lockdown began. But other activities—such as social networking and digital video viewing—haven’t had a similar bump.

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Instagram Extends Live Stream Time Limit to 4 Hours

Instagram users can now stream live up to four times longer than before following a significant extension to live stream time limits. In addition, Instagram is making live streams more discoverable and keeping them available to watch for a greater period of time after they’re concluded.

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Research Offers Peek at Online Shopper Behavior

While consumers are big on discounts and deals they’re also still big on having a satisfactory online experience and aren’t willing to put up with slow loading websites or having to hunt for a price. They’re even likely to jump away from shopping on a retailer’s site if a phone number isn’t displayed or in easy reach.

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October 23rd, 2020

Direct-To-Consumer Surges As Physical Stores Languish

Direct-to-consumer (D2C) selling has taken wing with the ascendance of eCommerce to retail’s throne. What was once a small but meaningful constituency — online shoppers — suddenly seem to be holding all the cards. How consumer packaged goods (CPG) brands and subscription-based businesses respond to this important trend will be make-or-break for many.

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US Digital Gamers Will Jump By 5.0% In 2020, The Highest Growth Rate Since 2015

The number of US digital gamers will grow by 5.0% this year to 174.7 million. That’s roughly 8 million more than last year, and an increase of 5 million gamers from our previous forecast for 2020. The last time growth was this high was in 2015, when the number of digital gamers increased by 5.5%.

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Here’s How Email Marketers Can Stay Sane Amid This Holiday Season’s Uncertainty

Holiday email marketing is stressful and confusing enough in ordinary times. This year, we’re trying to focus on marketing when 90% of our meetings take place on Zoom, when we’re working from home and not in the office where collaboration happens. So here are three ways you can keep your head on straight through the chaos and focus on what you need to do to survive hurricanes, elections, COVID, working from home and everything else that’s piling on for you right now.

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Instagram And Snapchat Look To Take On TikTok With New Product Updates

In recent months, both Instagram and Snapchat have made several product changes that are reminiscent of growing contender TikTok. Instagram launched its highly anticipated feature Reels, which allows users to create short videos set to music, and Snapchat introduced a slew of new features, including adding music and a test for vertical navigation.

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Google Can Subscribe To Push Notifications

Google announced a new Chrome 86 feature that included the news that Google’s “automated web crawling service” can subscribe to push notifications. The reason for doing that is to identify abusive push notifications for the purpose of blocking them in Chrome.

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Global Social Media Overview

More than half of all the people on Earth now use social media. Social media user numbers have surged in the past 12 months, with Kepios analysis showing that more than 450 million people started using social media for the first time since October 2019. That equates to annualized growth of more than 12 percent, or an average 14 new users every second.

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October 16th, 2020

The Problem of Consumer Consent in Marketing

“Addressable advertising relies on being able to identify users to serve them the right message at the right time. But the identifiers that marketers use to do this are coming under threat as platforms and regulators work to improve data privacy and protection practices for consumers—namely by killing the third-party tracking cookie.

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5 Fundamental Shifts That Are Shaping Search & Digital Marketing

“The last six months have seen a climatic mix of chaos, uncertainty, empathy, challenge, and opportunity. All over the world, companies have had to adjust operations. They rapidly scale up or down, and rethink their entire business model as conditions continue to change. At the same time, the transformation to digital accelerated, with the demand for SEO at its core.

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What a long, strange year in digital marketing

“It has been a strange year, because there are bright spots. We’ve gotten a tremendous tailwind for our business, because people are moving online and learning about new marketing strategies. But at the same time, this is a very hard time for our customers and our employees. So there’s a strange mix of bright spots and really dark moments in this year.” The words of Meghan Keaney Anderson, HubSpot’s VP of Marketing, and how true they are. Both in B2B and consumer marketing, the first three quarters of 2020 were a rollercoaster, created immense challenges which some brands overcame, and to which some succumbed.

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The Three Biggest Digital Marketing Mistakes of 2020

In order to take full advantage of everything digital marketing has to offer, banks and credit unions should carefully consider how to be proactive versus reactive. Research demonstrates that many financial institutions may be missing out on the low-hanging fruit that today’s technology offers.

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Google Announces New Advertiser Insights, ‘Performance Max’ Automated Campaigns

Google has announced the launch of a new set of insights for advertisers which will highlight key search trends within your niche to help you make more informed decisions about targeting and outreach.

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Even at the Height of the Pandemic, Many US Adults Still Unplugged from Their Devices

Long before consumers were stuck at home during the pandemic—and forced to rely on technology as the only way to communicate or spend time with friends and family—tech addiction was making headlines. Many struggled to put down their phones and enjoy real-life facetime, leading some to intentionally unplug.

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October 9th, 2020

App Developers See Revenues from In-App Purchases Outpace Advertising Revenues

The pandemic has caused reduced advertiser spending overall, leading to lower growth of in-app ad spending despite significantly higher numbers of ad placements. While in-app purchases (IAPs) never stopped growing amid the pandemic, publisher revenues have recently been shifting from in-app advertising to purchases.

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Pandemic Has Consumers Embracing QR Codes And Contactless Payments

While the global pandemic has taken a toll on almost every business, consumer demand for all things touchless is surging — and has even been a driver of growth for QR codes. Although the 20-year-old technology has long enjoyed strong adoption in Asia (especially China), 2020 could go down as the year that U.S. merchants and shoppers fully embrace those ubiquitous square squiggly merchant codes.

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LinkedIn rolls out stories feature to all users

Just like Instagram and Facebook, LinkedIn has now joined the lineup and has the ability to create stories. LinkedIn has been testing stories over the last few months in different regions. Following all of that rigorous testing, LinkedIn rolled out stories last week to all users in the United States and Canada. They will continue to roll out to the remaining regions in the coming weeks. 

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Companies shift ad dollars by 18% due to increased e-commerce spending

For some people, the removal of that barrier between home and office has gotten so bad that they’ve stopped saying working from home and are now saying living at work.  The latest Global Advertising Trends report from WARC Data stated that brands will spend $58.5 billion, an increase of about 18%, on e-commerce advertising this year in response to the boom in online shopping. This report comes amid a global decline in overall advertising expenditure of about 8.1%, or $49.6 billion, as COVID-19 continues to re-shape where customers spend their hard earned live-at-work earnings.

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Google testing new ‘call history’ feature for Google My Business

Google is testing a new feature in Google My Business called “call history.” It’s designed to help businesses see and respond to missed calls coming from Google Search and Maps. It’s opt-in and currently available to “a select group of businesses in the US only.”

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Apple to Upend In-App Advertising with iOS 14

As much as consumer behavior and the wider economic situation influence the app economy, so do Apple and Google. With their commissions on in-app purchases (IAPs) and subscriptions, and with their rules surrounding data and advertising, they can make or break different monetization strategies. The changes set to take effect in early 2021 under Apple’s iOS 14, especially, have upended app monetization.

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US Adults Will Spend Over Three and a Half Hours Per Day on Mobile Apps in 2020

US adults will spend an average of 4 hours, 1 minute (4:01) on mobile internet per day in 2020, with 3:35 of that time spent on mobile apps. Mobile app time will be up by 25 minutes from 2019, well above the long-term growth trend, with the pandemic as the main driver for this increase.

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October 2nd, 2020

Facebook Ranks Last in Digital Trust Among Users

When it comes to protecting users’ personal information and providing a safe online environment, social network users in the US give lower marks to Facebook, TikTok, and Twitter. According to Insider Intelligence’s annual “US Digital Trust Survey,” LinkedIn is the most trusted social platform overall. We define digital trust as the confidence users have in a social media platform to protect their information and provide a safe environment for them to create and engage with content.

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Microsoft enhances customer data platform as pandemic drives need for personalization 

When Microsoft introduced its customer data platform last February, the focus was on simply connecting silos of data to help customers get the data into the system. But as the pandemic has taken hold this year, customers need deeper insight into their customers, and Microsoft has made some enhancements to the platform today.

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Facebook launches cross-platform messaging on Instagram and Messenger

Facebook has taken its biggest step yet in integrating its various messaging platforms, allowing select users on Messenger and Instagram to message one another app to app. In addition to the launch of cross-platform messaging, Instagram is also getting a major overhaul of its DM system, which will be expanded with features taken from Messenger.

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Google custom audiences, the combo of custom affinity and custom intent audiences, now live

Last year at Google Marketing Live, Google said it would be unifying custom affinity and custom intent audiences under a custom audience option. Custom audiences are available now in Google Ads for Display, Discovery, Gmail and YouTube campaigns.

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Google Says Changing Web Layout Can Affect Rankings

Google cautioned that updating a web layout can affect rankings, even if URLs and content remain the same. Someone asked John Mueller on a Google Office Hours hangout if just changing a web design layout can affect rankings. Mueller answered right away and without any ambiguity. He said yes, it could affect rankings.What might make that answer surprising to some is that the content and URL structure remained the same. But a web design layout comes with considerations that can impact on-page ranking factors.

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10 Email Marketing Statistics You Need to Know

You’ve probably already heard a little bit about how small businesses are using email marketing to grow their revenue, reach new customers, and better engage current customers. But is email marketing really worth it? With more digital marketing options than ever before, including social media marketing and Google Ads, does email still hold its value when it comes to actually generating revenue?

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September 25th, 2020

Amazon Limits Some Competitors From Promoting Products In Search

Some smart speakers, video doorbells and other hardware manufacturers hit roadblocks when trying to buy advertisements in search results. A report, published by The Wall Street Journal, cites Amazon employees and executives at rival companies and advertising firms. “Amazon has barred competitors from selling certain devices on its site entirely,” per sources.

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Facebook Removes the 20% Text Limit on Ad Images

Media buyers in Facebook’s platform began to notice recently a big change: their images were no longer being disapproved for a lot of text. It’s been confirmed via a few sources the long-standing rule for Facebook Ad images being no more than 20% text has been sunset. Buyers started receiving direct communication from Facebook this week regarding this change.

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A New Version of Microsoft Office Without a Subscription Launches in 2021

Subscriptions may be ideal for certain services such as Netflix, with its constant flow of new content, but for a suite of tools like Microsoft Office? Paying every month doesn’t suit everyone, especially if all they want is access to the word processor and spreadsheet. Thankfully, a new perpetual license edition of the suite arrives next year.

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LinkedIn unveils new look and messaging features, plans to release Stories globally

LinkedIn said Thursday that it’s rolling out a new design for the business-oriented social network, introducing more messaging features and planning to offer Stories, which lets users post photos and videos that vanish in a day, globally. LinkedIn has been testing Stories in certain countries such as Brazil, Australia, France and the Netherlands.

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Facebook Ranks Last in Digital Trust Among Users

When it comes to protecting users’ personal information and providing a safe online environment, social network users in the US give lower marks to Facebook, TikTok, and Twitter. According to Insider Intelligence’s annual “US Digital Trust Survey,” LinkedIn is the most trusted social platform overall.

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September 11th, 2020

The Retail Industry Is an Extraordinarily Balanced Digital Ad Buyer

Traditionally, retailers have leaned by a small margin toward direct-response advertising, rather than branding. Thus, we expect retail will slightly exceed the US digital ad spending average in search, but not display, this year. The industry will, nonetheless, be extremely balanced in allocating its digital ad dollars, splitting them almost evenly between formats, and within formats as well.

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Taboola and Outbrain call off their $850M merger

Online advertising is a game of scale, but one attempt to consolidate two competitors to better take on Google  and Facebook  has fallen apart. Taboola and Outbrain, startups that each provide publishers with ad-based content recommendation platforms, have called off a planned $850 million merger that would have valued the combined company at more than $2 billion.

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Shorter Content Earns the Most Backlinks, Study Says

A recent study finds a positive correlation between backlinks and content with less than 700 words. Shorter content earns the most backlinks, on average, according to an analysis of thousands of articles. Fractl analyzed over 5,000 articles to find the most linked-to articles are roughly 695 words in length.

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Confused by Facebook’s Limited Data Use for CCPA? You’re not alone

How to respect user choice and still market in California effectively. Facebook’s response to CCPA, Limited Data Use (LDU), was late and continues to be confusing and challenging for advertisers. You might not even know if your Facebook marketing is CCPA compliant right now. And, if your Facebook results in July looked wonky, Limited Data Use might be to blame.

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A Corona Xmas: Why physical stores will power online shopping this holiday season

Most shoppers are more likely to make an e-commerce purchase if they can return the item in a local store. A burning question this holiday season is whether people will return to physical stores or buy substantially everything online? The Mary Meeker formulation is: what percentage of retail spending will move online? But that binary “brick and mortar vs. e-commerce” narrative is crude and fails to appreciate the role stores play in driving online sales.

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The Social Media Universe in 2020 [Infographic]

The social media space is always evolving, and this year, it’s seen significant growth due to our in-person social interactions being restricted, and people seeking alternative ways to stay in touch with the wider world.

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September 4th, 2020

Ranked: The Most Popular Websites Since 1993

The internet has become an increasingly important part of our everyday lives. While it’s hard to imagine modern life without Google or YouTube, it’s interesting to reflect on how much the web has changed over the last few decades. This animation by Captain Gizmo provides a historical rundown of the most popular websites since 1993, showing how much the internet has evolved since the early ’90’s.

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A peek at Facebook’s plans for mobile payments

Facebook, the world’s largest social media platform, is planning to introduce mobile payment options which will include Facebook Pay. The move will give the 2.50 billion Facebook users an easier and more user-friendly interface to pay, according to a report in Finance Rewind.

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Visualizing the Social Media Universe in 2020

Social media has seeped into virtually all aspects of modern life. The vast social media universe collectively now holds 3.8 billion users, representing roughly 50% of the global population. With an additional billion internet users projected to come online in the coming years, it’s possible that the social media universe could expand even further.

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2020 Google paid search trends that have nothing to do with the pandemic

It’s no secret to paid search marketers that COVID-19 has hugely impacted performance and advertisers’ ability to spend on paid search marketing in ways varied across industries and business situations.

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Facebook now lets you customize your Watch video feed with #Topics

Facebook’s video destination, Facebook Watch, is introducing a new feature called “Your Topics” that will allow you to tailor its feed to include more of the content you want to see. Currently, Facebook leverages its existing understanding of each viewer’s interests to personalize the Watch Feed. Topics, however, will allow users to more explicitly tell Facebook what sort of things they like by exploring and subscribing to various content categories.

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Twitter to Add Automated Captions to Audio and Video

Twitter is working on adding automated captions to audio and video as part of a larger effort to make the platform more accessible. In an announcement, the company says it was recently made aware it’s falling short in terms of being inclusive of the disabled community.

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August 28th, 2020

SMS Is Still One of the Most Effective Channels—Just Ask These Retailers

SMS may not be the most exciting marketing channel, but it is the most personal. When marketers want to build one-on-one connections with consumers, their efforts must be exactly that—personal.

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Attribution—The Weakest Link In All Digital Marketing

Attribution in digital marketing is being done with plaintext urls and variables that anyone can see, copy, or attack. It is the weakest link in all of digital marketing that fraudsters have been exploiting since the beginning of digital marketing, to this day, and going forward too.

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Out-of-Home Advertising Is Becoming More Digitally Driven

This year, digital out-of-home (DOOH) ad spending will increase by 1.6%, and in 2021 it will rise by 19.2%. We expect DOOH ad spending to increase from $2.72 billion in 2020 to $3.84 billion in 2023.

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Majority of chains call local-digital marketing an ‘untapped opportunity’

Despite the fact that they make most of their money in stores, multi-location brands have typically been slow to focus on local-digital marketing tactics such as local SEO, GMB optimization, review management and localized social media marketing. Many have traditionally relied on national strategies despite evidence that consumers engage with these entities primarily at the local level.

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CVS takes on Amazon, Walmart in retail digital ad market

CPG companies have gained another retail partner in their efforts to reach consumers with digital ads. CVS Pharmacy, the retail division of CVS Health, is introducing CVS Media Exchange (cMx). This new digital advertising platform is designed to enable CPG supplier partners to efficiently reach existing and potential customers.

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The Products Growing Online Sales Fastest

Products traditionally associated with e-commerce are still among the fastest growing segments in global online sales, but other product categories are also moving online in rapid speed. According to the Statista Consumer Market Outlook, online sales of consumer electronics and apparel were still growing fast as a share of total sales. 

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August 21st, 2020

The death of cookies and the threat to digital marketing

The demise of third-party cookies could disrupt targeted advertising, but marketers are determined not to let that happen. Some browsers—Safari and Mozilla Firefox—already no longer support third-party cookies. The announcement by Google that it too will block these cookies in Chrome within two years (i.e. by end of 2021) has provided the impetus for a range of responses from martech, adtech, advertisers and publishers.

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The Cost-Performance Paradox Of Modern Digital Marketing

Everyone wants to know “what’s the performance of my digital marketing campaigns?” That’s a good question. The answer is NOT how much traffic, how many clicks, how many impressions did my agency buy for me and how low were the CPM prices? 

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US B2B Digital Advertising Thrives amid the Coronavirus as Traditional B2B Spend Plummets

Though the B2B digital ad market represents a small slice of total US digital ad spending, it is thriving as the coronavirus pandemic continues to plague parts of the world and hinder the economy.

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Google Makes it Easier to Find Jobs, Recipes, and Products

Google is updating activity cards with support for jobs, recipes, and online shopping. Now, searches for jobs, recipes, and products will have activity cards tailored specifically for those categories.

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Mobile Advertising Soared 71% Year-over-Year, According to PubMatic Report

Premium digital technology company PubMatic announced that mobile advertising grew significantly in the second quarter of 2020, despite the Covid-19 economic impact. According to PubMatic’s Q2 Quarterly Mobile Index, mobile advertising spend increased globally, rising 71% over Q2 2019, and was also 8% higher than Q1 2020. 

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Retailers Won’t Increase Digital Display Ad Spend Much This Year, Despite Record Ecommerce Sales

While the overall economy has suffered from pandemic-necessitated behavioral changes, some industries have been hit harder than others. We estimate that US retail sales will decline by 10.5% this year, and even though the shift to ecommerce will accelerate digital sales to new heights, retailers will grow their US digital display ad spending by only a sluggish 2.3% this year.

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August 14th, 2020

How AI Is Tackling Marketers’ Top Video Management Challenges

There’s no getting around it — video has become a critical component of a marketer’s content toolbox. With 55% of people worldwide watching online videos every day, it’s an opportunity that no marketer can pass up (HubSpot).

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Messenger launches a new chat plugin for business websites to reach non-Facebook customers

Facebook is making it easier for businesses to leverage its Messenger service on their own websites. The company in November 2017 first launched a new customer chat plugin that allowed customers to talk directly with a business on the business’s own website using the Messenger service. However, that plugin had required the website visitors to be logged into Facebook, limiting adoption.

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Google Expands Audio Advertising Options to Help Brands Tap Into Increased Audio Engagement

Google has announced a new range of audio advertising options in order to help businesses tap into the rising consumption of podcasts, digital radio and other digital audio forms.

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The future of e-commerce is social media

The recent launch of Facebook Shops is taking on Amazon and Google by blending e-commerce with the world’s biggest social media platform. The timing is perfect, as many consumers remain homebound during the pandemic, and turn to digital sources to shop and stay social.

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Trends That Will Continue to Stay Relevant in Digital Marketing

Digital marketing has changed immensely in the last decade. There have been a multitude of changes in tactics along with Google’s search engine algorithms. Low-quality content that has been referred to as “clickbait” has stopped generating the results it once had. Consumers are becoming pickier in terms of what they spend their time reading or viewing.

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Majority of US Shoppers Will Turn to Digital for Holiday Shopping Needs This Year

Many consumers’ shopping behaviors have moved online in recent months, and that trend is likely to continue through the holiday shopping season.

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August 7th, 2020

US Podcast Ad Spending to Surpass $1 Billion Next Year

More than one in five digital radio ad dollars will go toward podcasts. Podcast listenership in the US has been soaring in recent years and advertising dollars are following.

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Pinterest tops 400 million monthly active users—with Gen Z, men and Millennials driving growth

It’s official: More than 400 million people around the world now come to Pinterest every month to find inspiration. If our positive corner of the internet were a country, it would surpass the United States as the third largest in the world. 

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Marketing Disrupted: 5 Ways AR & VR Are Reshaping Digital Marketing

Technological advances are reshaping the marketing landscape. Learn tips and resources to add augmented reality and virtual reality into your strategy.

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Significant Drop in Ad Demand; Streaming Growth Normalizing After Pandemic Peak

Conviva’s Q2 2020 State of Streaming Report Highlights Impact of COVID-19, YouTube’s Move to the TV Screen and the Rise of Smart TVs.

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Zuckerberg was right: Ad boycotts won’t hurt Facebook that much

Major corporations including Coca-Cola, J.M. Smucker Company, Diageo, Mars, HP, CVS Health and Verizon will continue pausing their ads on Facebook after the official end of a major advertiser boycott of the platform.

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Walmart pushes back launch of Amazon Prime rival, report says

Walmart has delayed the launch of its paid membership service, according to a Tuesday report by Recode. Walmart Plus, which will reportedly cost $98 a year and include perks such as same-day grocery delivery and discounts at Walmart gas stations, aims to be a potential competitor to Amazon Prime. 

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TV watching and online streaming surge during lockdown

Lockdown measures enforced due to the Covid-19 pandemic brought about a surge in TV watching and online streaming, according to media watchdog Ofcom.

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July 31st, 2020

How Marketers Are Using Social Listening Right Now

Marketers have long turned to social media to hear and respond to what people are saying, gauge sentiment, and inform and support their team’s marketing strategy. But the coronavirus pandemic has put fresh emphasis on the practice known as social listening.

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Google Advises Site Owners of Rise in ‘Work From Home’ Searches

Google is notifying site owners via Search Console of an increase in searches related to work from home jobs. The increase in searches is directly related COVID-19’s impact on businesses and employment. The purpose of alerting site owners is to make them aware of an opportunity to use remote job structured data markup.

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Amazon, Apple, Facebook and Google grilled on Capitol Hill over their market power

The leaders of Amazon, Apple, Facebook and Google took a brutal political lashing Wednesday as Democrats and Republicans confronted the executives for wielding their market power to crush competitors and amass data, customers and sky-high profits.

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Social Shorts: Twitter ad engagement drops, Snap Minis launch, more brands pause Facebook Ads

We’re starting to get a clearer picture of how the pandemic affected social platforms last quarter. This week, even as monetizable daily active users increased by a whopping 34% to 186 million, Twitter reported ad revenue fell by 23% year-over-year to $562 million in Q2 (total revenue was $683 million, down 19% year-over-year), that’s coming off flat ad revenue growth in the first quarter of 2020.

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Ascend to New Heights in Content Marketing [Infographic]

While we don’t know when we’ll be able to get back to a level of normal, most businesses will benefit from a specified content plan, and in order establish the best approach, you need to know what works, how others have maximized their content strategy, and how you can do the same.

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The Ultimate List of Email Marketing Stats for 2020

Nowadays, marketers put a lot of emphasis on chatbots, Instagram influencers, and other new opportunities to reach their customers. But your contemporary communication methods shouldn’t distract you from one of the oldest and yet most effective messaging channels — email. You might be wondering if email is still a worthwhile marketing strategy. Well, it is.

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July 24th, 2020

Mobile click fraud jumped 62% during peak COVID-19 months

Click fraud is a $24 billion global problem that involves generating fake ad clicks either manually or via bots, and the issue has been getting worse on mobile devices amid the COVID-19 pandemic.

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Less than a third of consumers aware of Facebook ads boycott, Gen Z most engaged

There are now nearly 1,000 advertisers that have formally signed on to the Stop Hate for Profit Facebook ads boycott. The organizations behind the campaign have lobbied brands to promote the boycott and its objectives, but there has been limited effort to build public awareness and support.

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Facebook tests a new Page design with a cleaner layout and no more ‘Like’ button

Facebook is testing a new design for Facebook Pages  that will, among other things, remove the “Like” count, offer a cleaner and more readable layout, and make it easier for those who operate Pages to actually use and manage them. These features and others were initially tested with a small percentage of public figures on the mobile app, but are now being expanded to a broader group of Pages.

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Most Americans say social media companies have too much power, influence in politics

A majority of Americans think social media companies have too much power and influence in politics, and roughly half think major technology companies should be regulated more than they are now, according to a new Pew Research Center survey that comes as four major tech executives prepare to testify before Congress about their firms’ role in the economy and society.

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Global digital and social media usage July 2020 — everything you need to know

The global digital landscape is still evolving rapidly as we enter the second half of 2020, with the ongoing coronavirus pandemic continuing to influence and reshape various aspects of people’s daily lives.

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September 18th, 2020

Few Americans are confident in tech companies to prevent misuse of their platforms in the 2020 election

Three-quarters of U.S. adults say technology companies have a responsibility to prevent the misuse of their platforms to influence the 2020 presidential election, but only around a quarter say they are very or somewhat confident in these firms to do so, according to a Pew Research Center survey conducted July 27-Aug. 2. The survey comes as Facebook and other major tech companies make efforts to limit political misinformation ahead of the November election.

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THE 14 MOST EXCITING DIGITAL MARKETING DEVELOPMENTS OF 2020 (SO FAR)

Digital marketing is constantly evolving, and professionals must stay on top of trends to remain competitive in their respective industries. This year in particular has presented new and unprecedented circumstances for businesses around the world. As a result, companies have had to adapt their digital marketing strategies to customers’ ever-changing needs. Although this situation has been challenging, it has also already led to incredible innovation.

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Celebrities Boycott Facebook And Instagram For A Day Over Disinformation, Hate Speech

A small — though prominent — group of public figures is taking a 24-hour break from the platforms that magnify their celebrity to protest what they see as Facebook’s failure to control disinformation and hate speech. The campaign, #StopHateForProfit, is aimed at Facebook and Instagram and has attracted such disparate individuals as Kim Kardashian West, Sacha Baron Cohen and Mark Ruffalo.

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Merkle: Brands Increase Online Ad Budgets, Concerned About FedEx, UPS Holiday Meltdown

Marketers at brands are increasing online media budgets for the holidays, but unlike past years, timing for the start of the holiday season and logistical concerns seem to be top of mind.  This year’s challenges and questions focus on when the shopping season will begin and whether FedEx and UPS can keep up with the deliveries.

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US Digital Radio Ad Spending Will Drop 17.0% in 2020

We forecast that US digital radio ad spending will shrink from $4.48 billion in 2019 to $3.72 billion this year, a 17.0% decrease. We expect digital radio advertising will have a strong rebound next year and continue to increase throughout our forecast period. However, if there is a second US outbreak, it could create more economic havoc that will require us to readjust these figures.

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App Monetization Trends 2020

The coronavirus pandemic and changes set to take effect in iOS 14 are the latest shocks to the app ecosystem. With people spending more time on smartphones—and more money while on them—app economics continue to evolve. With these changes, advertising options will evolve as well.

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July 17th, 2020

Mastercard launches Shop Openings tool that allows customers to identify nearby stores that are open

Businesses are starting to reopen after months of quarantine, but it’s hard to know which stores are opening their doors to customers without calling or searching online.

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How the Growing Facial Recognition Debate Impacts Martech

In recent years image recognition has been hailed as a critical identifier of digital media to causal customer needs. But can it be an intrusion?

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US Ecommerce Will Rise 18% in 2020 amid the Pandemic

As market volatility and an uncertain end to the pandemic make it harder to predict the long-term growth of retail sales, how can marketers prepare for disruptions to shopping patterns as brick-and-mortar spaces reopen and consumers readopt aspects of their pre-pandemic lifestyle?

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The Majority of Americans’ Mobile Time Spent Takes Place in Apps

The vast majority of mobile time is spent while connected to the internet. 

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How the LinkedIn algorithm works in 2020: LinkedIn Has Outlined its Recent Algorithm Updates, Which Focus on Broadening Engagement

Whenever you post something on LinkedIn, the algorithm determines whether it’s good to go, low quality, or spammy. If it decides your content is good to go, it will appear temporarily on the feed.

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July 10th, 2020

Google Creates a New Way to Drive Traffic Via Image Search

Google is adding more context to photos in image search results, which presents site owners with a new opportunity to earn traffic


CMOs Report Massive Shifts In Consumer Behavior And Marketing Strategies Post COVID-19

A new survey of nearly 300 top marketers at for-profit US companies reveals how the COVID-19 pandemic has reshaped the landscape for marketing organizations across a range of industries.


Google, Amazon Funnel Money to Virus Conspiracy Sites: Study

Digital advertising platforms run by Google, Amazon.com Inc. and other tech companies will funnel at least $25 million to websites spreading misinformation about Covid-19 this year, according to a study released Wednesday.


Facebook on defense over ad boycott, but regulation remains the bigger threat

WASHINGTON — The social media giant Facebook has spent years refusing to act as an “arbiter of truth,” which in practice has meant allowing political figures to publish demonstrably false and sometimes racist information on its platforms.


Apple Pay Could Be Used to Make Payments With QR Codes in the Future

Code in iOS 14 suggests that Apple is working on a feature that would let users make payments with Apple Pay by scanning a QR code or barcode with the iPhone camera.


Instagram Is on Pace to Overtake Twitter as a News Source

A similar percentage of users now turn to Instagram for news as they do Twitter, according to new data from the Reuters Digital News Report.


July 3rd, 2020

Brand Awareness in a Pandemic: Balancing Sensitivity with Digital Marketing

At a time when there’s such public distress and general anxiety, marketers are in a difficult position. Unless you’re promoting day-to-day essentials that consumers need during a pandemic, marketing activities can quickly make your brand seem insensitive to the current situation..


Third of advertisers may boycott Facebook in hate speech revolt

Almost a third of advertisers are considering joining a month-long boycott of Facebook as the social network struggles to convince advertisers that it is doing enough to fight hate speech on its platform.


The American Influencer Council Launched On The Social Media Day

The American Influencer Council, Inc. (AIC) is a newly formed not-for-profit membership trade association created by influencers for influencers. The trade association is dedicated to sustaining the integrity, viability and growth of the U.S. influencer marketing industry in a globally connected world. The AIC’s mission is to advance digital marketing education as well as the art and authenticity of co-branded content as shared through social media platforms for the ultimate benefit of society. Its members are Instagrammers, TikTokers, YouTubers, bloggers, podcasters, photographers, illustrators, online personalities, creatives and custom content thought leaders.


The Facebook ad boycotts have entered the big leagues. Now what?

A steady stream of companies came out in support of the ”#StopHateForProfit” campaign, promising to pause advertising spend on Facebook to encourage the company to amp up efforts against hate speech and disinformation.


Google Shopping Ads Are Free to Display in Main Search Results

Google is making shopping ads free to display in the main set of search results after already making them free in the Shopping tab.


June 26th, 2020

Google Creates a New Source of Traffic With Keen

A new and potentially powerful way to attract more site visitors. Google Keen proactively recommends content to users.


Spend, trends and effectiveness of digital marketing in today’s ecommerce world

2020 digital marketing trends show that retailers are increasing their budgets, allocating funds for customer acquisition and finding success with email and social media marketing.


AdExchanger Research: The Pandemic Has Changed How Advertisers Think About Data And Tech Investments

AdExchanger’s newest research report, 2020 Industry Outlook: How COVID-19 Reset Digital Marketing, details how exactly the pandemic has impacted technology and data investments among the marketer and agency community.


We Expect 7.4 Million New Digital Buyers in 2020 as Pandemic Alters Behaviors

Older consumers are becoming more comfortable shopping digitally


 Mobile Shopping Gains Are Likely to Stick in the Future

As lockdowns slowly lift in the US, retailers face a changed shopping landscape. With lingering fears over renewed outbreaks, many consumers are wary of returning to stores.


June 12th, 2020

The Problem with Perception: Why Marketers Must Rely on Data to Make Decisions

According to Nielsen’s Annual Marketing Report, which surveyed over 350 marketers globally, organizations often base their investments in digital marketing and advertising on perceived value.


Instagram Says Sites May Need Permission to Embed Photos

Site owners may need to get permission from Instagram users before embedding their posts on a web page, according to a company statement.


Back to the Future of Digital Marketing

Have we all had enough? Of course. Do we know when the dust will finally settle on the Covid-19 Crisis? Not yet.


BuzzFeed’s SVP of Ad Strategy on How Advertising Behavior Has Shifted During Pandemic

The coronavirus pandemic has significantly affected publishers’ short-term ad revenues.


Marketers and consumers favor Facebook and Instagram over other social media platforms according to a new survey

Social-media analytics platform, Sprout Social conducted a survey of more than 1000 US-based industrial professionals.


The Rise Of Card-On-File Commerce

Gas stations are encouraging it. Many Main Street SMBs, local restaurants and designer boutiques are doing it for the first time.


June 5th, 2020

Apple buys machine-learning startup to improve data used in Siri

Apple Inc. bought machine-learning startup Inductiv Inc., adding to more than a dozen AI-related acquisitions by the technology giant in the past few years.


What Are The Economics Of Digital Ad Fraud

Even though everyone has heard of digital ad fraud, some still don’t believe it is much of a problem; others think the fraud doesn’t affect their campaigns; and still others justify their continued media buying despite the fraud.


Marketing’s Role in Digital Transformation: Why Sales Owns the Last Mile

If you step back and look at the transformation of the customer experience, not only Marketing but the entire buyer journey, it’s apparent the next step for the organization is the Digital Transformation of Sales.


Netflix Revenue and Usage Statistics (2020)

Netflix was conceived in 1997 by Reed Hastings (the current CEO) and Marc Randolph. Both had previous stints in the West Coast tech scene.


Poll: 31% added a streaming service during the height of the pandemic

Streaming service subscriptions rose significantly in March, April and May – the peak of the coronavirus quarantine – according to a CreditCards.com poll.


May 29th, 2020

Apple just bought another AI startup to help Siri catch up to rivals Amazon and Google

Apple has acquired machine learning startup Inductiv Inc., in a bid to improve Siri’s capabilities, according to Bloomberg.


6 ways the coronavirus pandemic will impact ecommerce

While the U.S. economy is beginning to reopen, the after-effects of the coronavirus will be felt well into the crucial back-to-school and holiday shopping seasons.


Walmart Is an Ecommerce Winner During Pandemic

Walmart’s US ecommerce sales are expected to rise 44.2% to $41.01 billion this year, a significant bump from 2019’s stellar 36.8% growth—and an increase from our January 2020 estimate of 27.0%.


Facebook and Twitter clash over fact-checking as Trump threats intensify

For years, Twitter (TWTR) and Facebook (FB) have enjoyed a healthy rivalry: They’ve competed for acquisitions, talent and advertising dollars, and sometimes gone so far as to copy each others’ features.


Breaking: IGTV Announces Monetization for Creators

As the influencer and creator world continues to heat up with platforms wooing content creators, IGTV has jumped into the fray.


May 22nd, 2020

3 Digital Marketing Trends to Watch for in 2020

In 2020, we will observe new marketing trends along with some current trends that are still effective.


Digital Marketing In A Cookie-Less Internet

Consumers prefer ads tailored to their interests yet want less invasive advertising.


Google Ads Shortens Business Identity Verification Time

Google Ads has updated their policy on their identity verification program, shortening the time frame businesses have to submit documentation.


Social Networks See Boosts in Engagement Among Users, but Not Equally

More time spent at home during the pandemic means more time being spent on social media.


The Privacy Pendulum: How Millennial and Gen Z Perceptions of Search and Privacy are Changing

As digital natives and early adopters of the technologies that have shaped the 21st-century economy, Millennials and Generation Z are hardly tech skeptics.


May 15th, 2020

3 ways technology can boost CX while keeping costs under control – even during challenging times

The travel industry is overwhelmed. As the coronavirus continues spreading around the globe, thousands of customers are calling hotels and airlines to cancel or change plans based on highly variable and unpredictable changes – and as a result, millions of travel-related jobs will be lost.


8 Important Marketing Trends to Watch

The digital marketing industry is constantly evolving as consumer habits and demands shift with the release of new technologies.


Q1 growth in digital ad spend masks negative effect of pandemic

Marketers increased their spending on digital advertising in Q1 from a year earlier, while negative effects of the coronavirus pandemic weren’t seen until late into the three-month period, Merkle’s client data shows.


What We Learned About the State of Display Advertising from April Earnings Calls

When US advertisers pulled back spending dramatically in March, one of the earliest noticeable effects on the display ad market was falling CPMs.


Google surfacing more local COVID news content to satisfy massive search demand

Google’s search liaison Danny Sullivan said Monday that Google “has never seen as many searches” as it has for content related to COVID-19. Much of it is tied to local news updates about the virus.


Toxic Content Runs Rampant on Facebook

Facebook has published new figures showing the amount of controversial content it took action on (i.e. removed or flagged) in the first three months of 2020.


May 8th, 2020

Facebook takes down viral ‘Plandemic’ coronavirus conspiracy video

Facebook removed the viral conspiracy video “Plandemic” from its platform Thursday for violating misinformation policies, the company told Digital Trends.


Securing The Growing Digital Opportunity

People have been talking about the world “going digital” for the last decade, and anticipating the arrival of a digital-first world.


Why Americans have to talk about digital privacy at the kitchen table

As we huddle in our homes for remote work, school, and life, our country has been dramatically transformed within weeks to one that is operating largely online, as millions stay tethered to their screens on various digital devices for most waking hours.


Zillow bets new normal for real estate is virtual tours, digital processes, machine learning

Zillow is opening its Zillow Offers home buying service again to buy and placing technology bets on virtual and self-tours, machine learning and e-signings to speed up real estate digital transformation.


US Consumers Are Flocking to TikTok

TikTok is experiencing a substantial boost during the coronavirus pandemic.


May 1st, 2020

Google is making Meet free for everyone

Google today announced that it is making Meet, its video meeting tool for businesses that directly competes with the likes of Zoom, available for free to everyone.


Google’s Search Quality Raters Guidelines: What SEOs Need to Know

We’ve all heard about Google’s Search Quality Raters Guidelines. But let’s be honest: there’s a lot to digest in this 168-page document.


Merkle’s Q1 2020 Digital Marketing Report Reveals Initial COVID-19 Impacts on Search, Social, and Display Ad Spend Across Major Platforms

Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, released its Q1 2020 Digital Marketing Report (DMR), a quarterly research report.


How Different Generations of Consumers Use Social Media [Infographic]

In a recent survey of 1000 consumers and 500 businesses, Animoto found that 75% of Millennials’ purchase decisions were influenced by a brand’s social media presence.


Nielsen Product Chief Describes Pandemic As Unprecedented Media ‘Lab,’ Long-Term Impact Unclear

Characterizing the COVID-19 pandemic as a “lab scenario” for the media industry, the head of product strategy at Nielsen said there has never been such a concentrated period of consumer adoption of new and potentially disruptive media technologies like it before.


April 24th, 2020

Mastercard’s CMO on sustaining brand-building — including sonic marketing — amid coronavirus

Mastercard entered 2020 with big plans for its sonic branding architecture, an experiment in audio marketing that rolled out last February and recognizes a shift in consumer habits to favor mobile channels.


2020 Marketing Technology Landscape features 8,000 tools, goes interactive

It’s a big day in the martech community — the 2020 Marketing Technology Landscape has landed.


How micro-influencers can become integral to impactful marketing campaigns

The influencer marketing industry has been subject to great scrutiny in recent years with concerns about trust, transparency and authenticity looming over brands and influencers alike.


Digital marketing post-crisis is not just about how you sell, but how you serve

The global business community is scrambling to react to lockdown shock. Established strategies, never questioned in the course of a brand’s natural evolution, are now being fundamentally challenged by this extreme and universal shift in human behaviour.


Consumers Are Spending Less on Clothes and More on Food, Health Products

US consumers are shopping online more as they continue to avoid brick-and-mortar.


How the Coronavirus Will Change Our US Digital Video Ad Spending Forecast

Despite the economic downturn brought on by the coronavirus pandemic, we estimate that US spending on digital video advertising still has the potential to increase by as much as 7.8% during H1 2020—or decrease by as much as 5.2% vs. H1 2019.


April 17th, 2020

Mastercard and Samsung Partner to Enable Digital Inclusion

Mastercard announced a global partnership with Samsung to enable digital access to consumers and small businesses in emerging markets through its extensible Pay on Demand platform.


Martech platforms reduce costs as CMOs face budget cuts

Just this week, Gartner reported 65% of 176 marketing leaders said they are bracing for moderate to significant budget cuts as a result of coronavirus-related disruptions. 


Facebook’s former security chief to help Zoom secure platform

Alex Stamos, who served as Facebook’s chief security officer between June, 2015 and August, 2018, announced he will help online video conferencing platform Zoom build their security program.


Facebook introduces new ‘Community Help’ tool for those in need

Like the majority of the world right now, companies and individuals are wondering how they can help their neighbors and local communities during the COVID-19 pandemic.


How COVID-19 Has Impacted Media Consumption, by Generation

As the coronavirus outbreak continues to wreak havoc across the globe, people’s time that would have otherwise been spent perusing malls or going to live events, is now being spent on the sofa.


Consumers Shift Buy Now, Pay Later E-commerce Spending Away From Apparel and Footwear and Toward Health & Beauty and Leisure Categories

Klarna, a leading global payments and shopping provider, today released new data that indicate consumers in the US are shifting their e-commerce spending away from apparel, footwear and accessories and toward health and beauty and leisure items as the COVID-19 outbreak continues.


April 3rd, 2020

Ecommerce Ad Spend Doubles As Consumers Self-Isolate

By late February, news about the severity of coronavirus was being broadcast around the world, and many people began to respond with social distancing and avoiding crowded places, immediately impacting businesses globally.


GroupM: ‘Consumer Trust In Digital Marketing Is Not As High As We Hoped’

WPP media arm GroupM is out with a new report on consumer trust in digital marketing that finds that more than half (56%) of those surveyed want more control over their data and that 60% said they are less inclined to use a product if the brand uses their data for any purpose.


Reducing digital marketing due to COVID-19? Read this first

Last week, I shared real performance data for 10 different websites in 10 different industries that are seeing impacts from the COVID-19 pandemic.


Impact of cryptocurrency on digital marketing in 2020

Cryptocurrency is a 360 degree change in the payment mechanism that people use to make payments.


WHY IS EVERY COMPANY ON EARTH EMAILING US ABOUT CORONAVIRUS?

It started with messages from airlines, but soon enough every kind of organization — universities, tech startups, sandwich shops you visited once three years and two cities ago — started sending out coronavirus updates.


How Google Keeps Changing Financial Marketing

In January 2020 in a short blog the head of engineering for Google’s Chrome browser set off a bomb. The company plans to effectively kill third-party cookies on Chrome within two years.


US Direct-to-Consumer Ecommerce Sales Will Rise to Nearly $18 Billion in 2020

For the first time, we are breaking out direct-to-consumer (D2C) ecommerce sales. We define D2C companies as digitally native brands that started as independent online retailers selling directly to consumers. 


March 27th, 2020

AMAZON SURPRISINGLY LAGS COMPETITORS LIKE WALMART AND TARGET IN E-COMMERCE SURGE

Amazon sales should seemingly be soaring during the coronavirus crisis, amid panic buying and shelter-in-place orders, but web traffic measures show the e-commerce giant’s overall visits flat or growing slower than other major multi-line retailers in recent weeks.


Facebook says ad business ‘weakening’ despite usage spike under coronavirus

Facebook joins Twitter in acknowledging that the coronavirus pandemic is generating a spike in user activity, but steeper losses on the revenue end of its business.


Google, Yelp supporting local businesses during coronavirus (COVID-19) pandemic

About seven years ago, I got my first job at a local, family-owned restaurant as a busboy. It was the same restaurant where I had grown up eating for almost my entire life.


How to Navigate Your Digital Marketing Presence During COVID-19

Businesses across the world are coming to terms with the revelation that daily procedures are quickly changing as a result of the COVID-19 pandemic.


1990 to 2020: 30 Major Changes in 30 Years of Digital Marketing

Digital marketing has come a long way from when it started in 1990. The story of digital marketing will not be complete without giving special credit to Google.


The Supply Side: Walmart doubles down efforts to grow e-commerce

Walmart has announced several new services and made some executive changes in recent weeks to boost e-commerce sales, expand third-party services for increased revenue streams, and try to close the gap with Amazon.


What the Coronavirus Crisis Has Changed About Social Media, and What It Hasn’t Changed

Elon Musk is good at making electric cars, flamethrowers, and rocket ships; he is bad at making music, choosing friends, and forming opinions in real time.


Americans who primarily get news through social media are least likely to follow COVID-19 coverage, most likely to report seeing made-up news

While coverage of the COVID-19 pandemic consumes the nation’s news, people whose most common pathway to political and election news is through social media are less likely than others to be closely following that coverage.


March 20th, 2020

Brands aren’t using the full slate of available first-party data

Invoca, an enterprise call tracking and analytics platform that uses AI technology to tap into actionable conversational data, recently published The State of First-Party Marketing Data report.


Coronavirus Impact on Google Ads and Affiliate Sales

Amazon has cut spending on Google Ads to virtually nothing. Current events are the large reason why. Covid-19 buying trends show deep changes that may impact Google Ads, affiliate earnings and publisher advertising earnings. 


What the world watched in a day

70% of global viewers say that their moods dictate their content choices.2 That points to video’s increasingly personal role in our daily lives.


New Chrome tool will help developers make websites more color-blind friendly

Making your website accessible means designing it and having it function in a way that makes it usable for all people, whatever their hardware, software, language, location, or ability.


How Digital Are Millennials in Their Shopping?

At a life stage that entails lots of buying, millennials are combining digital and in-store shopping in ways that work best for them.


March 13th, 2020

The best digital marketing stats we’ve seen this week

A collaborative report from JCDecaux, Clear Channel and Posterscope was released this week, in which it was claimed contextual relevancy in DOOH campaigns has the ability to improve audience response by an average of 17%. The in-depth study was formed of three parts, analysing initial brain response, the ability to recall an ad to mind, and any resulting purchase behaviours.


Digital Marketing Trends in 2020 [Infographic]

Online marketing used to be a new and different way to market. It opened up a new form of media where an effectively executed marketing and advertising campaign can help businesses peddle goods and services they offer and increase the demand for them.


Twitter Announces Stories Feature, #RIPTwitter Trends Worldwide

Twitter confirmed it’s testing a new feature, called Fleets, which is similar to Instagram and Snapchat stories.


Five technology + trends changing digital marketing in 2020

With ecommerce sales surpassing $4 trillion this year, staying ahead of emerging technology and trends is essential to staying competitive online.


Coronavirus creating disruption, uncertainty for digital marketing ecosystem

The news cycle has been dominated by discussion and speculation about the coronavirus or COVID-19. That’s also true in the tech press, as major industry events cancel and companies such as Apple, Facebook and Uber say revenues will likely take a hit because of supply chain issues or declining consumer demand.


March 6th, 2020

How agencies are helping CMOs break down barriers to digital transformation

“At this point, what isn’t digital?” said Jennifer Fey, the senior vice president of digital media for Firewood when asked how her global digital marketing agency works with clients undergoing digital transformation. “It’s easy to be glib about this, but really, everything we touch that may seem like an ‘old school program’ or be structured as ‘offline’ still has a digital component.”


Facebook is shifting its Libra cryptocurrency plans after intense regulatory pressure

Facebook is altering its plans for its Libra cryptocurrency project following months of severe regulatory pressure and political pushback, according to a new report from The Information published on Tuesday.


Amazon’s Move to One-Day Shipping Propels Sales

Since rolling out one-day shipping last year, Amazon’s growth in retail ecommerce has accelerated. We forecast that Amazon ecommerce sales worldwide will top $404 billion by the end of this year.


What you really ought to know about ad-blocking users – and why they’re swerving your ads

The importance of ads for the sustainability of a free internet ecosystem cannot be stressed enough and will only grow as internet penetration increases globally. According to research global internet ad spending will increase 11.1% in 2020 to $326 billion, capturing 52% of ad spending.


Will loyalty programs gain renewed value in a cookie-less era?

Loyalty programs existed long before personalization and one-to-one marketing bubbled up as buzzwords, but the emergence of fresh digital channels and evolving privacy regulations suggest they may become paramount to brands.


February 28th, 2020

5 STEPS TO SCALING ADDRESSABLE TV

For television to continue as the most powerful marketing platform for advertisers, it has to do more of what digital media has been so good at: using data to find the right customer segments, target audiences, extend reach and measure results.


The bullish AR, voice & chatbot predictions that didn’t come to pass by 2020: stats

The marketing world is no stranger to making predictions – some conservative, others more ambitious – about what our industry, and the behaviour of consumers, will look like in the future.


Health network shows that yes, personalization is a thing — and it works

Indiana-based nonprofit healthcare system Community Health Network (CHN) is leveraging personalization to improve patient experience and communication. That’s saying something considering the strict limits it faces regarding patient privacy thanks to HIPAA regulations.


How Digital Are Millennials in Their Shopping?

At a life stage that entails lots of buying, millennials are combining digital and in-store shopping in ways that work best for them.


Google Chrome Update Introduces a New Type of Privacy Concern

Google Chrome’s latest update is under scrutiny for what has the potential to be major privacy concern.


Target Cracks Top 10 US Ecommerce Ranking

Target’s increased focus on building its ecommerce business has been paying off. The big-box retailer, which used to rank No. 11 in the US in terms of ecommerce sales, has now surpassed three competitors to become No. 8.


February 21st, 2020

Prices for Amazon Sponsored Product Ads Continue to Climb

Marketers that advertise on Amazon are continuing to pour more money into paid media on the ecommerce marketplace, according to Q4 2019 reporting from technology providers and performance advertising agencies.


Which Retailers Won the 2019 Holiday Season?

The 2019 holiday season had several retail segments outperform the average, in addition to some underperformers.


The Outside View: Marketing Costs and Complexity in a Digital World

In the brick-and-mortar era, retailers knew exactly who their competitive set was. The malls drove traffic to their stores, enticing retailer window displays attracted customers to cross their lease-line and the resultant cost of marketing for most mall-based specialty and for big box retailers was often less than 2 percent of total sales.


The Importance Of Brand In The Digital Space

For many companies, their brand is at the core of everything they do. It informs company culture, product lines and marketing decisions; however, it can be diluted or even forgotten in the digital marketing space.


Why out-of-home may be the ultimate location-based (digital) marketing medium

Among traditional media, out-of-home (OOH) is the only channel growing while TV, radio, newspapers, magazines and directories are all contracting. And digital OOH, especially programmatic, is growing much more rapidly. The combined sector this year will exceed $8 billion in ad spending, according to the Outdoor Advertising Association of America.


Chief marketing officers plan to spend more on digital marketing in 2020

Spending on digital marketing is expected to increase for 80% of chief marketing officers, according to the “Market Trends 2020” report by Chief Outsiders, a strategic marketing and management consulting firm specializing in executive insights.


February 14th, 2020

Consumers to brands: Be informative and funny on social to woo us – oh, and respond to our every whim

For brands to build a winning social media strategy, it needs to be a two-way street between them and the consumer.


Twitter reports $1bn in quarterly revenues for the first time – but long-term health remains key

Twitter has reported quarterly revenue figures north of $1 billion for the first time, with 152 million ‘monetisable daily active users’ (mDAUs) representing a 20% hike year over year.


IAB seeks balance between consumer privacy, ad personalization with industry-wide collaboration

The IAB is seeking to unite the digital media and marketing industry to address the growing conflict between consumer privacy and personalized advertising with an effort dubbed Project Rearc, per an announcement made at the trade group’s Annual Leadership Meeting.


Payment Apps Popular Among All Age Groups

In the last few years, the market has become saturated with payment apps. From peer-to-peer transfer platforms to invoicing tools, there are countless ways for people to manage their money online.


Apple Card Takes Over Google Search for Big Marketing Launch

Virtually any time Apple introduces a new product to consumers, it’s going to be a big deal for competitors. And when it enters a completely new vertical— like financial services — the impact has the potential to be devastating.


February 7th, 2020

Google is about to crack down on ‘disruptive’ video ads

Google said its Chrome browser will stop showing ads on sites that have “disruptive” video ads later this year based on a new set of standards released by the Coalition for Better Ads.


The best digital marketing stats we’ve seen this week

To celebrate, there’s a myriad of stats to get your teeth into in this week’s roundup, including data on customer recommendations, digital out-of-home (DOOH) and financial results for some big companies.


The digital marketing transformation led by Google and Amazon

In digital marketing, 2019 was the year that the big players evolved from their core branding identities, showing advertisers that they could reach customers in more ways than ever before.


2020 Trends In Digital Marketing

Globally, the amount spent on digital marketing in 2020 is expected to reach $1.3 trillion.


By 2021, More than Half of Companies Will Use LinkedIn for Marketing

We estimate that slightly more than half of marketers (50.3%) will use LinkedIn for marketing and advertising purposes by 2021. This year, 49.6% of companies with 100+ employees will use the professional social media platform.


January 24th, 2020

How Artificial Intelligence & Machine Learning Can Benefit Digital Marketers

Digital marketing is now bigger than traditional marketing in the US, according to figures by eMarketer. Interestingly, the sector will continue to take up a larger market share of ad spend worldwide. This growth will come on the back of increased adoption of artificial intelligence and machine learning by digital marketers.


Influencer Fatigue: Are We Done with Influencers?

For major brands, partnerships with celebrity influencers have become an indispensable part of their marketing strategy, and as a result, thousands of influencers have come forward to cash in on their visibility.


Olympics, election power 7.2% lift in 2020 US ad spending, study predicts

The Olympics and upcoming presidential election will boost spending on linear TV, helping offline channels to bounce back from 2019’s decline of 5.9% to $218.1 billion from a year earlier.


Why Google added little logos next to search results this week

You may have noticed Google’s search results look a little different this week.


Seven digital marketing trends to look out for in 2020

It’s 2020 and a new decade of digital marketing strategy is upon us.


January 17th, 2020

Here’s how we prepare for a new decade of marketing innovation

The end of the decade will be here before we know it. And despite prevalent fears about an upcoming recession (one expert says we will likely avoid in 2020), most marketers are optimistic: in fact, 61% of CMOs expect marketing budgets will increase in the coming year.


Microsoft introduces new ad tools for retailers at NRF

Microsoft acquired PromoteIQ, a vendor that provided technology specifically for retailers and e-commerce sites, last August. Since then, the company has beefed up the platform and integrated it with Microsoft Advertising to help retailers deliver more enhanced experiences for customers.


The big questions for marketers from CES

Little more than 24 hours into the Consumer Electronics Show (CES) – the annual showcase for innovation in consumer technology – and people in roles like mine are supposed to be writing trends decks and knowing the answers to questions about the future. But the most valuable thing the marketing industry can do is ask the right questions.


How advanced data analytics will continue to streamline digital marketing strategy in 2020

It’s not controversial to suggest that talk of data analytics, over the last two decades, has far exceeded the examples of its successful implementation.


Programmatic Advertising Is Driving Rapid Growth in Mobile Video

As more people watch video content on their mobile devices, the nature of mobile video monetization is changing.


January 10th, 2020

Trends in 2020 to Look Out For in Digital Marketing

As we enter into a new decade in a few days, I think it is safe to say that time flies as fast as technology is evolving. The same can also be said about consumer interests, which are rapidly changing and becoming harder to predict manually.


5 Digital Marketing Trends That Will Shape 2020

The first half of 2019 was a whirlwind, especially for tech-savvy marketers on the lookout for the next critical trend. It’s easy to feel like your organization is a perpetual motion machine, jumping from one project, activation, or campaign to the next.


The Evolution Of Digital Marketing To Video Marketing

When the digital marketing age first dawned, most companies started out their digitized efforts by focusing on things like building websites for their companies, learning how to use analytics, creating digital and social media ads, and figuring out how to rank in search engine results.


Under the Tree in 2020: Data

Until 2016, the main trend regarding data display and data visualization was more data – more report types, visualization types and complicated displays. Over the last three years, however, there has been an opposing trend.


Do Most Searches Really Start on Amazon?

Historically, most marketers have equated search with general search engines like Google. But many of consumers’ most commercially oriented queries are entered directly on retail sites. And for the most part, that means Amazon.


December 20th, 2019

Digital Marketing Predictions For 2020

To quote the late baseball hall of fame player Yogi Berra, “The future ain’t what it used to be.”


Instagram takes stand against online bullying by using AI

Instagram announced a new feature that will use AI to notify users if the comment or caption they are about to post could be offensive to others. This comes at a time where cyberbullying is at an all-time high throughout the entire world.


3 things to do before California’s privacy law goes live

Companies are bracing for the Jan. 1 enactment of the California Consumer Privacy Act (CCPA).


Eye-tracking Technology Reveals Faulty Advertising Assumptions

One of the biggest challenges a marketer faces is knowing. How do you know the results of your campaign? Is it click-through rates? Open-rates? Ad impressions? Clicks? Conversion rates?


US Advertising Year in Review: More than $10 Billion Spent on Programmatic Fees amid Continuing Consolidation

The ad tech world may feel targeted (pun intended) by privacy-related scrutiny in the press, but the fees earned by the ecosystem of partners that facilitate programmatic display transactions in the US were up almost 20% this year.


Amazon Continues to Entice Consumers with Free Shipping, Even for Simple Toiletries

Most consumers want a product delivered the second they order it, and Amazon is betting on that behavior to drive more sales by offering free one-day shipping on Prime-eligible products.


December 13th, 2019

Compared to Facebook and Twitter, Reddit Has Room to Grow on Mobile

One in 10 US internet users is now on content aggregation site reddit. Its user growth is primarily being fueled by an increasing percentage of people who use the site via mobile, but we estimate that that figure still lags behind Facebook and Twitter mobile users.


How AR has gone from a buzzword to an effective communications tool

Augmented reality is not a new phenomenon, the concept has been bandied about for the past five years as ‘the next big thing in marketing’ with varying degrees of promise.


Will personalization’s role in marketing shrink as challenges grow?

Personalization is clearly a hot topic right now, as evidenced by the ANA choosing it as its marketing word of the year. Gartner’s prediction that personalization’s role will significantly diminish in a few years doesn’t deny the appeal of personalization as a marketing tactic, but underscores the growing frustrations with it.


Q4 2019 Digital Video Trends

his is the latest installment in an ongoing series of quarterly video overviews focusing on monetization, audience, platforms and content. On the radar this quarter: Advertiser investment in connected TV (CTV) is growing as more inventory becomes available.


Cyber Monday results shows mobile driving ecommerce train

Holiday shopping on Cyber Monday shattered existing records, with consumers spending $9.4 billion yesterday, a 19.7% increase from year-ago figures, when sales reached $7.9 billion, according to Adobe Analytics.


December 6th, 2019

Amazon’s cloud business bombards the market with dozens of new features as it looks to preserve its lead

Amazon’s cloud business now has over 175 different services for customers to use. That’s up from more than 100 services two years ago and 140 last year.


Who Controls Connected TV Ad Budgets?

Connected TV (CTV) ad buyers must consider how CTV purchases factor into their broader digital and TV campaigns. Figuring out how to best plan, buy and measure CTV ads is becoming more consequential as more money flows into this area.


We Call Your Bluff: 5 Digital Marketing ‘Tells’ You Need to Stop Right Now

Good marketers are hungry for knowledge and always looking to hone their craft so they can win for their clients/brands/themselves.


NEW DATA: Millennials Were Black Friday’s Big Spenders In 2019

What did you do the Friday after Thanksgiving? PYMNTS asked 2,000 consumers that very same question – and what they told us may surprise you.


The History of Cyber Monday: Q&A with Scott Silverman, Co-Founder of the Biggest Day in Ecommerce

The term “Cyber Monday” was first introduced to the retail world in 2005 via a press release from Shop.org. What is now the moniker of one of the biggest shopping holidays of the year was coined by members of the organization and its then-executive director Scott Silverman.


November 29th, 2019

Amazon Is Planning to Open Cashierless Supermarkets Next Year

Amazon.com Inc. is preparing to open Amazon Go supermarkets and pop-up stores, an expansion of the company’s cashierless ambitions that includes the possibility of licensing the technology to other retailers.


Facebook launches new market research app after shutting down its controversial VPN service

Facebook has a new market research app launching today called Viewpoints, just a few months after the company introduced an Android data collection app called Study designed to monitor what and for how long users are accessing other software on the Google-owned operating system.


Ad Business a Boon for Amazon but a Turn-Off for Shoppers

Mike Maddaloni went to Amazon.com knowing exactly what he wanted to buy.


What Marketers Should Know About TikTok Ad Formats and a Roundup on Partnership News

It’s now been more than a year since TikTok launched in the US, and in that short period, the Chinese-owned short-form video app has capitalized on the viral nature of its platform by partnering with a number of brands and slowly unveiling a slew of advertising capabilities.


Run the Numbers: Millennial and Gen Z Shoppers Trust Social Media More Than Family and Friends

Shoppers have long relied on trusted friends and family members to influence their purchases. But in the digital age, the impact of their word-of-mouth recommendations has significantly evolved, changing the ways businesses advertise to consumers, particularly to tech-savvy millennials and Generation Zers.


November 22nd, 2019

State of Digital Marketing – Priorities, Challenges, Trends and More

In today’s connected, always-on world, over 4.33 billion people are now active internet users, which is about 56% of the global population. And this number only continues to grow. Interacting with friends, family and brands through social, mobile and digital channels is very much the norm.


Mobile Video Monetization 2019

Mobile video viewing is booming. People aren’t just watching more clips on YouTube or Facebook.


How Marketers Are Leveraging Email

The popularity of email has increased exponentially since it was first introduced to the public in the mid-1990s. A mere 10 million people had an email account in 1997. By 2018, that number had risen to at least three billion and is still climbing.


New survey shows 50% of millennials trust social media influencers for brand advice

The influencer trend isn’t going away anytime soon.


Google Maintains Wide Lead in Net US Search Ad Revenues

Google’s position as the search advertising leader in the US is on solid footing, according to our latest US digital ad spending estimates.


November 15th, 2019

US Advertisers Will Allocate Nearly $7 Billion to Connected TV This Year

US advertisers will spend almost $7 billion this year on connected TV ads. Connected TV is growing rapidly as advertisers look to target audiences watching long-form, premium digital content on their living room screens.


How Digital Usage Fits into Teens’ Buying Habits

As with video viewing, digital technology has taken a large role in teens’ shopping without altogether replacing older methods.


Most Retail Banks Score Poorly for Digital Marketing

Fintechs and other challenger brands have been outdistancing many traditional financial institutions in key aspects of digital marketing efforts, according to a Gartner financial marketing study.


Engagement window shortens for holiday email marketing, study finds

Email remains an important channel for marketers around the holidays to draw interest to promotions both in stores and online, but Yes Marketing’s report indicates that optimizing for the season could require shifting campaigns earlier.


Demystifying influencer marketing: How brands can build relationships with a data-driven culture

When it comes to the practice of working with influencers, I come across a lot of fear and caution amongst marketers. Whether it’s the fear of influencer fraud, uncertainty around how to measure results, or an inability to understand the impact of their investments, people remain wary.


November 8th, 2019

FTC Issues Rules For Disclosure Of Ads By Social Media Influencers

Open up Instagram, and there’s a big chance you’ll come across a post about an influencer’s experience with a new lotion or a fancy restaurant.


Facebook’s new branding distinguishes app from acquisitions

Facebook wants more people to know it owns Instagram, WhatsApp and Oculus while still maintaining a distinct identity for its main app.


7 DIGITAL MARKETING TRENDS TO CONSIDER FOR 2020

What are biggest digital marketing trends for 2020? More—as in more influencer marketing, more content, more web video and more of what will get digital consumers engaged with your brand online.


Facebook-Google Duopoly Won’t Crack This Year

The digital duopoly of Facebook and Google is holding strong, according to our latest forecast for US digital ad spending.


YOUTUBE DEBUTS ‘SHOPPING’ ADS IN TIME FOR HOLIDAYS

YouTube is introducing “Shopping” ads in time for the holiday season.


November 1st, 2019

‘It’s still very much the Wild West’: Influencer marketing deals are now focused on performance

Brandon Billinger runs a parenting blog, The Rookie Dad, in his spare time. He doesn’t have millions of followers — he’s got just over 1,300 on Instagram — but he’s worked with brands like Charbroil, Dove for Men and Facebook.


Google rolls out BERT update to provide more nuanced search results

In November of 2018, Google rolled out a new tool to help searchers find exactly what they were looking for. Google called it Bidirectional Encoder Representations from Transformers, or BERT for short.


Is ‘digital empathy’ an oxymoron?

“Dad, why do I see ads for jeans days and weeks after I already bought a new pair?” asked my 17-year-old daughter recently, “it’s not like the salesgirl at the Free People store follows me to my car after I make a purchase asking me if I want to buy the same item.”


Report: Walmart considers Vudu sale as it tries to focus on core business

A potential sale of Vudu would show Walmart pulling back on yet another aspect of its digital business at a time when rivals are ramping up their efforts in the space.


Why Are B2B Content Marketers Steering Away from Content Creation?

Typical content marketing strategies have revolved around getting as many people to view your message as possible. For the most part, that worked for many companies who wanted to grow awareness of their brand.


October 25th, 2019

Which Channels Financial Marketers Need to Budget for in 2020

Paid media is coming back into its own as a strong marketing choice as the promise of other channels has faded or been assessed more realistically, according to a study by Gartner.


Merkle Releases Its Q3 2019 Digital Marketing Report

Merkle, a leading technology-enabled, data-driven performance marketing agency, has released its Q3 2019 Digital Marketing Report (DMR), analyzing benchmark data and key trends across paid and organic search, display, and social.


Digital Marketing vs. Traditional Marketing [Infographic]

A top-notch marketing plan is one of the most important methods for business interested in reaching a large audience and growing the bottom-line.


Why a Shortened 2019 Holiday Calendar Should Concern Retailers

This year, consumers will have six fewer days for holiday shopping between Thanksgiving and Christmas. And only one in three are aware of the impending calendar crunch, according to July 2019 data from RetailMeNot.


October 18th, 2019

Facebook Moves Forward With Digital Currency ‘Libra’ Despite High-Profile Defections

Facebook officially moved forward with its plans Monday to create a new digital currency called Libra, despite several high-profile defections from the project and intense criticism from U.S. regulators and politicians.


Amazon Sellers Are Using Facebook Chatbots To Cheat Their Way To Good Reviews

The fake Amazon review economy that once prospered in private groups on Facebook, Reddit, and Discord now has a new home in the open: Facebook ads.


Online Advertising Is Slowing, But Not for the Reasons You Might Think

Online advertising is continuing to grow, but the rate of that growth is actually slowing down, according to some analysis and forecasts. A headline in The Guardian declared that this is the slowest rate since the 2001 dot com bust.


Influencer Marketing Takes Next Step to Address Consumer Privacy, Fraud, and Accuracy

Influencer marketing isn’t going away. The big payouts for top influencers might challenge their “authentic” authority with audiences, or not. Influencers on the rise might also have fraudulent, exaggerated numbers of followers.


AMAZON NIBBLES AWAY AT GOOGLE’S SEARCH ADVERTISING DOLLARS

Amazon is the only real threat to Google’s search dominance in the U.S., according to a new report from eMarketer, which forecasts that the e-commerce giant will generate more than $7 billion in search advertising revenue this year.


October 11th, 2019

DTCs Find Best of Both Worlds in Premium Video

Marketers will lose customers if they don’t adopt a customer-centric strategy. In advertising, as well as with other communications and services, a successful business meets their consumer on the channels where an audience is to be found.


How Do Consumers Feel About Biometrics?

More retailers are investing in biometrics, including behavioral tracking and facial and voice recognition to not only improve store security—and potentially catch shoplifters—but to also target consumers with promotional content.


20 Surprising Digital Marketing Stats Every Hotel Marketer Should Know in 2019

Despite all the attention given to social media and mobile marketing, email marketing still holds a place at the big kids’ table, as one of the most continually successful online marketing platforms, in terms of both reach and ROI. Here are some numbers to consider:


The best digital marketing stats we’ve seen this week

This week’s digital marketing stats include news about social media ad spend, data privacy, NPS scores, and lots more.


Getting Ahead of the Digital Marketing Evolution Curve

Digital marketing was the firstborn child spawned from the invention of the Internet. It quickly became the major focus of businesses interactions — and transactions — both online and in person. Digital marketing now is fundamental to the success of your business.


October 4th, 2019

Why Should Cybersecurity Be a Primary Concern for Digital Marketers?

In the course of its relatively short history, digital marketing opened up a whole new world of promotion opportunities for companies of all sizes, from small businesses with virtually no budget to international corporations with thousands of employees.


How Artificial Intelligence is Changing the Landscape of Digital Marketing

Artificial Intelligence (AI) is no longer the next big thing, it is now a big thing now in digital marketing.


Global Ad-Blocking Behavior

Ad-blocking doesn’t cause major shifts in how people discover brands, but ad-blockers cite social media, review sites and mobile/tablet apps to a somewhat higher degree.


Mobile Payment Usage Is Growing, but Cash and Cards Still Have Their Place

Consumers today have more payment options than ever. Mobile payment platforms like Apple Pay, Google Pay and Samsung Pay are increasingly gaining traction, but the trinity of cash, debit and credit still dominate—especially with smaller, in-store transactions.


Boomers Aren’t as Influenced by Social Commerce as Younger Cohorts

Social media has become a hub of influence on many consumers’ shopping. Boomers, though, have been wary of this, whether via ads, postings by fellow consumers or the cajolery of “influencers.”


September 20th, 2019

Ad spend is increasing at a faster rate than previously forecast

What recession? Magna just raised its ad forecasts for 2019 and 2020. 


IAB Tech Lab Fleshes Out Plan To Target People Without Cookies

The IAB Tech Lab on Thursday began fleshing out its plan to change the way ad companies track consumers online.


Putting the Person Back Into Personalization

Recently I spoke at IRCE about personalization. The conference organizers asked me to address “advanced applications of personalization technology and its results, keying in on the more advanced applications of personalization technology most consumers won’t immediately recognize as ‘personalized,’ but that drive positive outcomes.”


New Adobe Study Confirms Email is Still Important

It may seem like old technology, but email still matters as a major channel for reaching the consumer, according to Adobes 2019 “E-mail Usage Study,” released today.


Why Amazon Is About to Upend the $70 Billion TV Ad Market

As we’ve previously covered, ad blocking in the US and many parts of Western Europe is here to stay. Many internet users are not happy with ads when they browse the web, whether it’s over privacy concerns or the general annoyance over ads ruining user experience.


September 13th, 2019

US Consumers Tolerate Ads if They’re Expecting Them or They’re Incentivized

As we’ve previously covered, ad blocking in the US and many parts of Western Europe is here to stay. Many internet users are not happy with ads when they browse the web, whether it’s over privacy concerns or the general annoyance over ads ruining user experience.


The 1-2-3 Guide to Ace Mobile App User Acquisition

Acquiring users for your native mobile app isn’t a new challenge, but it keeps getting harder. The number of apps on the market keeps on rising, and competition in every app sector keeps increasing.


Salesforce Launches Global Campaign, AdRoll Group Rebrands as NextRoll

Here’s the end of summer news roundup. First up, if Salesforce is the four fastest growing brands in the world, why not launch a campaign to trumpet its success globally? “We Bring Companies and Customers Together” is the headline message, released today on the eve of CMO Stephanie Buscemi’s keynote at DMEXCO.


Data Privacy Concerns Lessen as Consumers Adopt New Technology

Factual, a location data firm, commissioned the University of Southern California to gain insight into the consumer perspective on data privacy. The findings are based on a survey of 1,002 smartphone users ranging from 18 to 65.


HOW BRANDS CAN BUILD MICRO-COMMUNITIES AS CURES FOR SOCIAL ISOLATION

Facebook’s recent TV commercial showcasing the social network’s Groups capabilities shows us that the digital age has not eliminated our desire to spend time together in the physical world.


September 6th, 2019

Google, YouTube To Pay $170 Million Penalty Over Collecting Kids’ Personal Info

Google and its YouTube subsidiary will pay $170 million to settle allegations that YouTube collected personal information from children without their parents’ consent, the Federal Trade Commission said Wednesday.


THE DEATH OF THE LIKE: HOW ADVERTISERS CAN ADJUST INFLUENCER MARKETING STRATEGIES FOR INSTAGRAM’S RECENT UPDATE

What is Instagram without the like count? Seven countries are finding out as Instagram removes this signature feature from follower-facing content. Although users can still view the number of likes received on their own photos and videos, totals will be hidden for all other content in a user’s feed.


Which Types of Ads Annoy Consumers Most?

Consumers’ reasons for blocking ads point sharply in the direction of user experience. While it’s clear that internet users are unhappy with ad loads overall, there are also some types of ads they like more—or less.


Why Retailers Need to Pay Attention to TikTok

Video-sharing app TikTok was the darling of VidCon this year. The media latched onto its low-fi approach of seeding creators all over the conference, where fans could easily interact with them. By contrast, YouTube creators were often cordoned off into formal presentations and meet-and-greets.


Are Influencers Key to Your Content Marketing Strategy?

As a marketer, your main goal is to effectively communicate a message to your customers that will build brand loyalty and help grow your business. In today’s challenging content marketing world however, you can’t just throw facts at your customers and expect them to convert.


August 30th, 2019

Apple Card is finally available. Here’s everything you need to know about it

If you’ve been waiting for Apple to get into the credit card business with Apple Card, your wait is finally over. The Apple Card is now available.


Consumers Don’t Mind Giving Away Some Personal Data, If the Price Is Right

As privacy concerns continue to rise, you’d think consumers would be dubious about sharing their data. But according to a number of surveys on the topic, that’s not necessarily the case—especially if they get some value out of it.


16 social media updates for marketers in 2019… so far

Social media is a living organism. Things change all the time. They change in response to developers’ ideas, user requests, scandals, politics and the rise of social awareness.


4 Lessons for Orgs to Take Away From Facebook’s FTC Fine

Early last month, the Federal Trade Commission approved a fine of approximately $5 billion against Facebook for violating a 2012 privacy settlement with the agency by deceiving users about their ability to control the privacy of their personally identifiable information (PII).


Delivery Speed Can Make or Break a Customer Experience

Known as a pioneer in the delivery space, ecommerce powerhouse Amazon has transformed the standards for logistics when it comes to the customer experience. It’s had such an impact that shoppers now expect almost immediate delivery after they click “buy now.”


August 23rd, 2019

Target, Saks, Neiman Marcus Top Offenders for July Mass Email Blasts

In the month of July, retailers sent too many mass emails, with top offenders including Target, Saks and Neiman Marcus, according to data analysis from SmarterHQ that also noted about three-quarters of millennials are frustrated with too many marketing emails.


Gen Zers Are Turning to BOPUS for Instant Gratification

These days, a dominant proportion of Gen Z consumers in the US are taking advantage of “buy online, pick up in-store.”


Amazon quadruples digital ad spending to overtake Netflix, study finds

Amazon overtook Netflix as the top advertiser for video streaming services after quadrupling its digital media spending in the first half of 2019 from a year earlier.


Five Charts: Gauging Gen X’s Digital Device Usage and Attitudes Towards Advertising

Straddling the analogue and digital divide, Gen Xers are readily reachable by marketers, but they can be picky about where and how they want to interact with ads.


How Social Media and Influencers Are Changing Ecommerce

Product discovery on social media continues to grow with more than 80% of consumers discovering a product they were interested on social media, up from 58% in 2017, according to a study by social commerce platform Curalate.


August 16th, 2019

Unboxing Prime Day 2019

Last month, Amazon held its fifth annual Prime Day event to honor its Prime members with steep discounts and deals across a range of products and categories.


Facebook Advertising in 2021

Facebook’s problems are mounting. Although ad revenues for the mammoth social network are still rising, advertisers are getting restless, and users are, too.


Apple’s foldable iPhone could be further out than we thought

We may have to wait a while for a foldable iPhone and a TouchID comeback. In this week’s Apple Core roundup we’re fast forwarding to 2021 when Apple is rumored to launch a foldable iPad and an in-screen fingerprint scanner.


Amazon defends use of third-party seller data

Amazon.com Inc. defended its use of sales data from third-party sellers in response to questions from a House panel conducting a broad antitrust inquiry of the technology industry.


Facebook wants to be relevant in news again, and it’s willing to pay millions to bring back publishers

Facebook is approaching big-name news publishers hoping to secure licensing deals to republish stories and other news content, reports The Wall Street Journal.


August 9th, 2019

Personalization vs. Intrusion: How a Mix of Artificial and Human Intelligence Can Create Balance

For digital marketers, AI brings many advantages, including help in understanding data more quickly and acting more immediately to improve customer personalization.


Why Digital Marketing Disappoints a Lot of Small Businesses?

It’s not uncommon to see Small Businesses & SMEs complaining that digital marketing doesn’t work. And when you look closely they are doing the least valuable work against their very high expectations.


Current attribution solutions ‘verging on useless’, say digital marketers – survey

Digital marketing managers have slammed current attribution solutions as verging on useless, in a new survey commissioned by QueryClick.


How to maximise marketing initiatives in AI – without alienating your customers

Data mining is undoubtedly transforming marketing as we know it. Artificial intelligence (AI) is not only automating some of the most mundane and time-consuming processes, but it’s also solving the once unsolvable issue of how to turn terabytes of consumer-generated interactions into personalised experiences for each individual. 


Consumers Are More Likely to Use Emerging Technology When Interacting with Retailers

Consumers are often hesitant to engage with the latest automated customer service offerings.


August 2nd, 2019

How Many Retail Communications Are Too Many?

Retail messaging can often feel like a game of Goldilocks. Too many messages can frustrate and push consumers away, while fewer communications can put the brand at risk of no longer being relevant.


Has Chrome 76 Given Billions Of Google Users An Incentive To Use Firefox Instead?

Google has just released the Chrome 76 update which brings plenty of things to like from a security and privacy perspective, and one real stinker as far as usability and the potential for cyber-shenanigans is concerned.


Facebook announces first takedown of influence campaign with ties to Saudi government

Facebook said Thursday it had found evidence of something cyber security and national security experts have long suspected: people tied to the government of Saudi Arabia have been running covert campaigns on Facebook and Instagram in a bid to prop up support for the kingdom and attack its enemies.


eMarketer’s July Earnings Recap: Facebook, Amazon, Google, Twitter, Snapchat, Netflix

The second half of July means Q2 earnings are out. While some results were surprising, others showed companies’ continued growth, and in one instance, even a potential rebound. We offer our analysis on six companies’ results, as well as our own forecasts.


Phoning In The Holiday: Most Shoppers Will Research Purchases On Mobile

We are barely over Amazon Prime Day, and retailers are already gearing up for the holiday shopping season.


July 26th, 2019

US Consumers Appreciate In-Game Ads

Mobile gaming is quickly gaining popularity as an American pastime, topping social media and TV, according to a recent survey. For marketers, this medium is particularly beneficial, as in-game ads work to engage players and raise brand awareness.


July 19th, 2019

User Generated Content Is The Most Convincing Ad

Instagram influencers. We all hate them, precisely because we envy them. They’re apparently rich, have adoring fans, perfect wardrobes, and — most irritatingly of all — they seem to have the ability to pick up and go anywhere in the world at a moment’s notice. Paris, Turks and Caicos, Disney World. Rome.


Retail Sites Are Becoming Some of the Most Valuable Real Estate in Digital Advertising

Retail media has turned Amazon into an advertising behemoth, allowing the ecommerce giant to become a significant player in the US digital ad market.


8 Vital Social Listening Metrics Matched to Business KPIs

Social listening is one of the hottest trends in digital marketing right now – just look at this tweet during Social Media Week LA: Second biggest theme of #SMWLA: social listening, social listening, social listening.


Podcast Advertising Revenues Will Surpass $1 Billion by 2021

The podcasting industry continues to explode with potential for advertisers, and the numbers show it: Marketers spent $479 million on podcast ads in 2018, and podcast advertising revenues are projected to surpass $1 billion by 2021, according to figures from the Interactive Advertising Bureau (IAB) and PwC.


Digital Banking Transformation Strategies Neglect The Customer Experience

Despite massive investments by financial institutions on digital transformation, just one quarter of consumers report any significant improvement in the experiences offered, new research shows. One reason is that most institutions focus on internal, not consumer, goals.


July 12th, 2019

How brands are injecting creativity into digital

It can be tempting to see digital as a highly measurable, metric-driven environment that does not require the flair and emotion of above-the-line advertising.


6 Financial Marketing Takeaways from the 2019 Internet Trends Report

Every year since 1995, analysts, investors and media look forward to Mary Meeker’s report on the state of the internet.


Digital Ad Spending 2019: How Much Would Be Too Much?

The exploded adoption of internet and smartphone has completely changed the dynamics of marketing in the last few years. With the increasing penetration, brands are allocating more budget for Digital Marketing to stay ahead of the competitors.


Smart Speaker Shopping Gains Traction

Because shopping on smart speakers is gaining popularity faster than expected, we’ve raised our latest forecast for smart speaker use.


Facebook emulates rivals’ monetization playbooks to draw more creators

Facebook is introducing a number of new features to attract more online content creators, some of which resemble tools on rival sites like Amazon’s Twitch, CNet reported. The announcements arrive around a Facebook Creator Day today in Malibu, California, and ahead of the popular five-day VidCon conference for creators, which kicks off Wednesday in Anaheim.


July 5th, 2019

The best digital marketing stats we’ve seen this week

Read on for news about ad viewability, social strategy, consumer opinion on AI, and lots more to boot.


LinkedIn lifts the hood on its news feed algorithm to show how it ranks posts

LinkedIn’s Senior Director of Product Management Pete Davies shared insights this week on the changes LinkedIn has made to its news feed algorithm over the last year and a half.


Who’s taking it to the next level in customer experience? Well… nobody, says Forrester

Amazon may have stolen the crown as the world’s most valuable brand, but who are the companies pushing the boundaries with regards to customer experience?


Retailers Increase Spending Via Digital Channels, Focusing on Mobile and Search Advertising

Retailers’ digital ad spend parallels that of the overall US digital ad market this year, growing 19.1%, according to our latest forecast. For this industry, mobile and search advertising dominate ad spend allocation.


Facebook to make job, loan, credit card advertisements searchable

Facebook says it will make advertisements for jobs, loans and credit card offers searchable for all U.S. users following a legal settlement designed to eliminate discrimination on its platform.


June 28th, 2019

The Size of the Ad Fraud Problem in Digital Marketing Is Varying

In the past month, different anti-fraud vendors and researchers have concluded that ad fraud in digital marketing is lessening while also seemingly getting much worse than previously believed. So why the disparity?


8 Social Media Marketing Stats You Shouldn’t Ignore

When it comes to social media marketing, there’s a lot of misinformation, and a ton of unrealistic expectations set as a result.


4 Ways Bank Brands Can Punch Up Their CRM-Based Digital Marketing

Financial marketers have a wealth of information available at their fingertips with their existing offline addressable campaigns, customer insights, and segmentation, but many of them are not taking full advantage of this data in the digital space.


Effective Digital Marketing Trends In 2019

Digital marketing in 2019 has already been a roller coaster ride for many agencies providing SEO and PPC services.


Facebook’s New Libra Cryptocurrency Helps the Company Diversify Away from Advertising

After a year of rumors, Facebook confirmed its plans to create a financial system based off a new cryptocurrency called Libra.


June 21st, 2019

3 Digital Marketing Trends to Watch in 2019

Digital marketing is one of the most important tools for small business owners and marketers. Its relatively low cost compared to traditional forms of advertising and media make it a good option for companies with limited marketing budgets, without impacting ROI.


The future of video marketing: Growth and demand

In today’s ever-changing world of technology, video is coming in fast and hard to dominate both the entertainment and marketing space.


Mary Meeker’s Annual Tech Report Outlines Coming Shifts in Social Media and Digital Marketing

Every year, the tech sector keenly awaits Mary Meeker’s annual Internet Trends Report, which looks at the key industry shifts and developments to be aware of, in order to help marketers, and others, plan for the next major evolutions.


The best digital marketing stats we’ve seen this week

BrandZ’s ‘Top 100 Most Valuable Brands’ ranking has named Amazon as the world’s number one most valuable brand, overtaking Apple and Google for the first time in 12 years.


How brands are injecting creativity into digital

It can be tempting to see digital as a highly measurable, metric-driven environment that does not require the flair and emotion of above-the-line advertising.


June 14th, 2019

Average Time Spent on Social Media Declines

Facebook users are spending less time on the social platform, and that is leading to a reduction in overall time spent with social media in the US. Time spent on social networks declined by 1 minute last year, a stark difference from the cumulative 13-minute gain in 2016 and 2017.


5 Top Digital Marketing Trends That Are Defining 2019

Business owners and leadership teams never cease to seek new competitive advantages and ways to connect with their customers. Since digital marketing is fast moving – and certainly here to stay – you’d want to stay ahead of the curve.


Where Are D2C Brands Investing Their Marketing Dollars?

Direct-to-consumer (D2C) companies continue to disrupt traditional retail, and taking note of their marketing investment strategies might benefit traditional retailers that see these digitally-native newborns as competition.


Traditional Retailers Invest in D2C Strategies: An Interview with Charlie Cole of Samsonite

Direct-to-consumer (D2C) brands thrive on their abilities to build strong customer relationships, optimize data and identify the unmet needs of modern customers. More and more, brands see these digital natives as a threat.


June 7th, 2019

Instagram advertisers can now convert organic influencer posts into ads

Instagram is rolling out branded content ads to all advertisers, making it possible for brands to create ads using organic posts from the influencers they have relationships with.


Why marketers must be the keepers of their own content – or risk losing it

More marketers than ever are using video as a marketing tool, with the number rising from 63% in 2017 to 87% in 2019. This is unsurprising when you consider that research has found that viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.


What Mailchimp Changes Mean for Digital Marketing

In May, news broke that bootstrap email marketing platform Mailchimp is expanding to offer a full suite of marketing and customer relationship management tools.


Antitrust mania sweeps Washington as Google, Facebook, Amazon and Apple all face probes

The Trump administration and many Republicans in Congress believe that Silicon Valley is biased against conservatives. Democrats are angry about privacy issues, the 2016 election and the perceived arrogance of technology executives in the face of their criticisms.


May 31st, 2019

50+ Powerful Digital Marketing Statistics for 2019

In a world where new businesses are popping up every day, brand visibility is everything.


5 Ways in Which Digital Marketing Provides Flexibility across Channels

The internet has been transformed from it had been just a decade ago when most people got online using laptops and few understood what apps were. Most people today get online using Smartphones whose low cost has made them affordable.


The Future Of Digital Marketing In B2B Lies In These Three Ideas

There’s an interesting trend I’ve watched emerge in the B2B marketing world: It’s the budding relationship with digital marketing.


From martech silos to an omnichannel stack

For the past decade, most enterprises have focused on scaling and modernizing their martech and digital experience (DX) stacks, pushing ever-richer content and experiences through web content management (WCM) systems, marketing automation/ESP platforms, and CRM environments, among others.


Facebook’s Clear History Tool: What Advertisers Should (and Should Not) Worry About

Facebook announced recently that it will roll out a new tool for managing off-Facebook activity—more widely known as the “Clear History” tool—in the coming months.


May 24th, 2019

4 Major Marketing Trends for 2020 and Beyond

Can you believe it’s almost 2020? When I began my marketing career over a decade ago in 2009, I could hardly imagine what I’d be doing today as a marketing leader at an enterprise organization …


The best digital marketing stats we’ve seen this week

Monetate’s Ecommerce Quarterly Report has revealed that conversion, add-to-cart, and cart abandonment rates improve exponentially over a series of personalised page views – with three pages of personalised content being the tipping point for driving action.


Will AI in digital marketing lead to marketer obsolescence?

I just returned from attending several spring digital marketing conferences – Adobe Summit and Martech West. In both the art of the possible was on full display and got me thinking about whether fully-automated AI-driven digital marketing could ever be a thing, and what realistic automation goals look like.


Chatbots are the Future of Digital Marketing [Infographic]

How many chat messages have you sent today?


Is Cash Still King? Consumers Talk Mobile Payment Pain Points

While many shoppers still pay with cash, mobile payment utilization continues to increase. To keep adoption rates on the rise, however, better improvements to visibility, quality, connection and usage instructions will need to be implemented.


May 17th, 2019

What Types of Personalized Content Appeal to Consumers?

Finding the right balance when serving personalized content to consumers can be tricky. But marketers that do this successfully understand that fostering better communication with their target audience is key.


TV Ads Still More Relevant to Consumers than Streaming Video Ads

Despite marketers’ efforts with advanced programmatic and data targeting for video ads, consumers still find that they are more likely to be served a relevant ad on linear TV.


Facebook warns advertisers ‘Clear History’ tool may impact ad targeting

Facebook released an announcement Tuesday letting advertisers know that its coming “Clear History” tool — a feature that will allow users to disconnect their off-Facebook activity from their profile — may impact ad targeting, but will not affect any measurement or analytics tools.


Chatbots could drive $112 billion in retail sales by 2023

As technology improves with natural language processing and AI, chatbots will take away revenue from other marketing channels, a recent study examining retail brands by Juniper Networks claims.


The rise of ‘eception’ and the ethical issues arising from humanising AI in customer experience

You land on a website one day and “Jay” sends you a welcome message and an invitation to chat. Jay has a smiley headshot displayed and seems well-spoken enough. But is Jay a human customer service agent, or a bot?


May 10th, 2019

How Entrepreneurs Can Use AI to Perform Better in Digital Marketing

Artificial intelligence (AI) may be mankind’s most astonishing creation to date. With its growing presence, its applications have permeated every aspect of society, commerce and even governance.


Three Ways To Leverage AI And Keep Pace With The Future Of Digital Marketing

From personal assistants to legal counsel on parking fines, artificial intelligence (AI) and machine learning (ML) have established their potential as disruptive technology that will alter industries.


Why advertising spend will shift as brands track sales, not clicks

Marketing budgets are on the up. According to the latest IPA Bellwether Report, a net balance of 8.7% of marketers said their budgets had increased in the first three months of this year; marking a huge improvement on the previous quarter’s 0%. And digital was one of the top areas to see a boost in investment.


How Does Digital Marketing Impact The Consumer Decision Making Process?

At one time, there was a fairly universal business model which applied to virtually every company. The customer would become aware of their product through a printed advert or billboard. They would then speak with the company selling the product to obtain a quote. 


Millennials and Gen Zers Are Less Inclined to Participate in Loyalty Programs

Loyalty programs have drawn in many consumers over the years, but millennials and Gen Zers are not participating at the same levels as generations before them.


May 3rd, 2019

More Than Half of US Social Network Users Will Be Mobile-Only in 2019

Fewer people in the US are accessing social networking sites via computers, with the majority of users now exclusively on mobile devices.


TV Still Dominates Upfront Dollars, But Digital Media Makes Inroads

Growing digital video media apps/platforms will try to make an impact in the traditional TV upfront buying market this year. But don’t expect much, if any dramatic shifts in dollars.


Digital Media Market 2019- Global Industry Analysis, By Key Players, Segmentation, Trends and Forecast By 2025

A new market study, titled “Discover Global Digital Media Market Upcoming Trends, Growth Drivers and Challenges” has been featured on WiseGuyReports.


Scan, Bag, Go, Repeat – How Brick and Mortar Companies Are Using the Best Features of Ecommerce?

Let’s say you’re relaxing on your couch on a rainy evening, fresh from a long day at the office. You just want to sit back and unwind by scrolling through social media. Then, you see it – an ad for your favorite brand’s newest edition running shoes. You’ve been craving for them since last year’s edition was released.


Facebook sees 26% revenue growth as $5B FTC fine looms

Facebook reported Q1 2019 ad revenue of $14.9 billion, jumping 26% from $11.8 billion a year earlier, while its average revenue per user rose 16% to $6.42 during the period, according to a company announcement.


55% of US mobile users can’t live without cash, study says

More than half (55%) of U.S. mobile users said they hate the idea of life without cash, signifying a major hurdle for banks, payments processors and tech companies that urge consumers to adopt digital wallets, according to a survey by Origin, Hill Holliday’s independent research arm.


April 26th, 2019

Healthcare Marketing: Boost Digital Marketing with Direct Mail

You may think that in today’s digital world, direct mail marketing is a relic of the past. However, direct mail is still one of the best ways to nurture existing relationships and reach new patients, which can actually boost digital marketing results. Here are the best tips on how to do just that.


Three Ways To Leverage AI And Keep Pace With The Future Of Digital Marketing

From personal assistants to legal counsel on parking fines, artificial intelligence (AI) and machine learning (ML) have established their potential as disruptive technology that will alter industries.


Snapchat Publishes New Report on the Evolution of Video Consumption

With video consumption behaviors evolving, online platforms are working to find the best way to re-direct TV viewers into their apps and offerings, in order to take a bigger chunk of the $70 billion TV ad market.


Want To Target Millennial Males Via Advertising? Use Artificial Intelligence!

Millennial males have long been notorious for being difficult to reach via traditional advertising media. So it is with interest that I have been watching Mike’s Hard Lemonade’s efforts to target Millennial males ages 25-29 with a campaign called “Drink on the bright side,” an extension of a campaign that debuted in 2017.


April 19th, 2019

5 Digital Marketing Trends in 2019

In order to stay relevant and connected to consumers, a company’s digital marketing strategy needs to stay up to date and continually develop to keep pace with competitors. 


3 Ways to Grab Consumers’ Attention With Video Ads

Too much of a good thing can be a recipe for disaster.


What CMOs need to address today to protect their digital marketing efforts

Digital brings vast opportunities for CMOs to reach consumers anytime, anywhere, on a variety of devices and channels. 


5 Digital Marketing & E-Commerce Success Stories To Draw Inspiration From

In today’s highly competitive e-commerce and digital marketing world, it is not easy for a company to stand out. Many startups facing great odds of even making it and end up falling or being absorbed by bigger companies along the way.


How David’s Bridal reinvented its digital marketing strategy for prom season

Following a troublesome 2018, David’s Bridal is looking for new growth opportunities.


April 12th, 2019

Artificial Intelligence: The Holy Grail of Digital Marketing

AI offers exceptional opportunities particularly in digital marketing while irrefutably revolutionizing and propelling the industry. AI is the ability of a computer or computer-enabled robotic systems to process massive amounts of in-depth data and produce outcomes similar to the thought processes of humans in learning, analysing, decision making, and problem-solving.


79% of Digital Advertisers are Also Using SEO in Their Marketing Strategies

New data reveals that 79% of digital advertisers are also using SEO as part of their marketing strategy in 2019.


Marketing in the Third Dimension

Ads have been two dimensional for a very long time. Whatever ad you see on TV, newspaper, print magazine, laptop screen or mobile phone screen – all are two-dimensional ads. The ad is on a screen and the screen has only two axis. X & Y. Width and height.


TransUnion Extends Digital Marketing Efforts into the Advanced TV Space

Over-the-top (OTT) content providers that deliver media streaming as a standalone product are changing the way consumers consume content. To align with these shifting consumer preferences and the evolving media landscape, TransUnion is entering the growing Advanced TV marketplace through a partnership with Tru Optik, an OTT data management platform.


Gartner Says B2B Manufacturing Brands Must Improve Digital Marketing Operations to Drive Growth and Defend Against Competition

Most B2B manufacturers are struggling to build the digital marketing strategies and purchase guidance needed to help buyers make the most informed decisions, according to Gartner, Inc. In a ranking of digital performance among B2B manufacturing brands, 62 percent of these brands fell below average.


April 5th, 2019

Google, Facebook ad gains continue to shrink what’s left for everyone else, says analyst firm

With Google and Facebook gobbling up more of the internet ad market this year, the rest of the players are left battling for a shrinking slice of the pie, according to research and consulting firm WARC’s latest Global Ad Trends report.


Online Marketing for Insurance Agencies: 7 Steps to Success

Part of building a successful insurance agency is recognizing trends in marketing and directing your efforts appropriately to meet the needs of an evolving industry. While online marketing for insurance agencies isn’t new, many brokers haven’t explored the vast potential of reaching prospects, generating leads, and building your brand in this very cost-effective channel. 


Top 7 Digital Marketing Trends That Business Owners Should Follow (infographic)

With ever increasing competition, there is a constant pressure on marketers to develop effective digital marketing campaigns. In order to do so, staying updated with the latest digital marketing statistics and having a firm grip on effective trends is the need of the hour for everyone who is doing business online.


Digital Ad Spending 2019

Despite early warning signs of a global economic slowdown, the possibility of a recession is not keeping most advertisers up at night. Ad spending will continue to rise across the globe, with digital driving most of the growth. 


Finding The Sweet Spot With Traditional And Digital Marketing

Grab the nearest electronic device and all the information you’ll ever need about nearly any product or service can be at your fingertips within seconds. According to one survey, today, about half of e-commerce traffic comes from mobile users, and 56% of online shoppers will pull up consumer reviews before they buy.


 
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