October 23rd, 2020

Direct-To-Consumer Surges As Physical Stores Languish

Direct-to-consumer (D2C) selling has taken wing with the ascendance of eCommerce to retail’s throne. What was once a small but meaningful constituency — online shoppers — suddenly seem to be holding all the cards. How consumer packaged goods (CPG) brands and subscription-based businesses respond to this important trend will be make-or-break for many.

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US Digital Gamers Will Jump By 5.0% In 2020, The Highest Growth Rate Since 2015

The number of US digital gamers will grow by 5.0% this year to 174.7 million. That’s roughly 8 million more than last year, and an increase of 5 million gamers from our previous forecast for 2020. The last time growth was this high was in 2015, when the number of digital gamers increased by 5.5%.

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Here’s How Email Marketers Can Stay Sane Amid This Holiday Season’s Uncertainty

Holiday email marketing is stressful and confusing enough in ordinary times. This year, we’re trying to focus on marketing when 90% of our meetings take place on Zoom, when we’re working from home and not in the office where collaboration happens. So here are three ways you can keep your head on straight through the chaos and focus on what you need to do to survive hurricanes, elections, COVID, working from home and everything else that’s piling on for you right now.

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Instagram And Snapchat Look To Take On TikTok With New Product Updates

In recent months, both Instagram and Snapchat have made several product changes that are reminiscent of growing contender TikTok. Instagram launched its highly anticipated feature Reels, which allows users to create short videos set to music, and Snapchat introduced a slew of new features, including adding music and a test for vertical navigation.

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Google Can Subscribe To Push Notifications

Google announced a new Chrome 86 feature that included the news that Google’s “automated web crawling service” can subscribe to push notifications. The reason for doing that is to identify abusive push notifications for the purpose of blocking them in Chrome.

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Global Social Media Overview

More than half of all the people on Earth now use social media. Social media user numbers have surged in the past 12 months, with Kepios analysis showing that more than 450 million people started using social media for the first time since October 2019. That equates to annualized growth of more than 12 percent, or an average 14 new users every second.

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October 16th, 2020

The Problem of Consumer Consent in Marketing

“Addressable advertising relies on being able to identify users to serve them the right message at the right time. But the identifiers that marketers use to do this are coming under threat as platforms and regulators work to improve data privacy and protection practices for consumers—namely by killing the third-party tracking cookie.

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5 Fundamental Shifts That Are Shaping Search & Digital Marketing

“The last six months have seen a climatic mix of chaos, uncertainty, empathy, challenge, and opportunity. All over the world, companies have had to adjust operations. They rapidly scale up or down, and rethink their entire business model as conditions continue to change. At the same time, the transformation to digital accelerated, with the demand for SEO at its core.

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What a long, strange year in digital marketing

“It has been a strange year, because there are bright spots. We’ve gotten a tremendous tailwind for our business, because people are moving online and learning about new marketing strategies. But at the same time, this is a very hard time for our customers and our employees. So there’s a strange mix of bright spots and really dark moments in this year.” The words of Meghan Keaney Anderson, HubSpot’s VP of Marketing, and how true they are. Both in B2B and consumer marketing, the first three quarters of 2020 were a rollercoaster, created immense challenges which some brands overcame, and to which some succumbed.

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The Three Biggest Digital Marketing Mistakes of 2020

In order to take full advantage of everything digital marketing has to offer, banks and credit unions should carefully consider how to be proactive versus reactive. Research demonstrates that many financial institutions may be missing out on the low-hanging fruit that today’s technology offers.

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Google Announces New Advertiser Insights, ‘Performance Max’ Automated Campaigns

Google has announced the launch of a new set of insights for advertisers which will highlight key search trends within your niche to help you make more informed decisions about targeting and outreach.

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Even at the Height of the Pandemic, Many US Adults Still Unplugged from Their Devices

Long before consumers were stuck at home during the pandemic—and forced to rely on technology as the only way to communicate or spend time with friends and family—tech addiction was making headlines. Many struggled to put down their phones and enjoy real-life facetime, leading some to intentionally unplug.

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October 9th, 2020

App Developers See Revenues from In-App Purchases Outpace Advertising Revenues

The pandemic has caused reduced advertiser spending overall, leading to lower growth of in-app ad spending despite significantly higher numbers of ad placements. While in-app purchases (IAPs) never stopped growing amid the pandemic, publisher revenues have recently been shifting from in-app advertising to purchases.

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Pandemic Has Consumers Embracing QR Codes And Contactless Payments

While the global pandemic has taken a toll on almost every business, consumer demand for all things touchless is surging — and has even been a driver of growth for QR codes. Although the 20-year-old technology has long enjoyed strong adoption in Asia (especially China), 2020 could go down as the year that U.S. merchants and shoppers fully embrace those ubiquitous square squiggly merchant codes.

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LinkedIn rolls out stories feature to all users

Just like Instagram and Facebook, LinkedIn has now joined the lineup and has the ability to create stories. LinkedIn has been testing stories over the last few months in different regions. Following all of that rigorous testing, LinkedIn rolled out stories last week to all users in the United States and Canada. They will continue to roll out to the remaining regions in the coming weeks. 

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Companies shift ad dollars by 18% due to increased e-commerce spending

For some people, the removal of that barrier between home and office has gotten so bad that they’ve stopped saying working from home and are now saying living at work.  The latest Global Advertising Trends report from WARC Data stated that brands will spend $58.5 billion, an increase of about 18%, on e-commerce advertising this year in response to the boom in online shopping. This report comes amid a global decline in overall advertising expenditure of about 8.1%, or $49.6 billion, as COVID-19 continues to re-shape where customers spend their hard earned live-at-work earnings.

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Google testing new ‘call history’ feature for Google My Business

Google is testing a new feature in Google My Business called “call history.” It’s designed to help businesses see and respond to missed calls coming from Google Search and Maps. It’s opt-in and currently available to “a select group of businesses in the US only.”

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Apple to Upend In-App Advertising with iOS 14

As much as consumer behavior and the wider economic situation influence the app economy, so do Apple and Google. With their commissions on in-app purchases (IAPs) and subscriptions, and with their rules surrounding data and advertising, they can make or break different monetization strategies. The changes set to take effect in early 2021 under Apple’s iOS 14, especially, have upended app monetization.

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US Adults Will Spend Over Three and a Half Hours Per Day on Mobile Apps in 2020

US adults will spend an average of 4 hours, 1 minute (4:01) on mobile internet per day in 2020, with 3:35 of that time spent on mobile apps. Mobile app time will be up by 25 minutes from 2019, well above the long-term growth trend, with the pandemic as the main driver for this increase.

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October 2nd, 2020

Facebook Ranks Last in Digital Trust Among Users

When it comes to protecting users’ personal information and providing a safe online environment, social network users in the US give lower marks to Facebook, TikTok, and Twitter. According to Insider Intelligence’s annual “US Digital Trust Survey,” LinkedIn is the most trusted social platform overall. We define digital trust as the confidence users have in a social media platform to protect their information and provide a safe environment for them to create and engage with content.

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Microsoft enhances customer data platform as pandemic drives need for personalization 

When Microsoft introduced its customer data platform last February, the focus was on simply connecting silos of data to help customers get the data into the system. But as the pandemic has taken hold this year, customers need deeper insight into their customers, and Microsoft has made some enhancements to the platform today.

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Facebook launches cross-platform messaging on Instagram and Messenger

Facebook has taken its biggest step yet in integrating its various messaging platforms, allowing select users on Messenger and Instagram to message one another app to app. In addition to the launch of cross-platform messaging, Instagram is also getting a major overhaul of its DM system, which will be expanded with features taken from Messenger.

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Google custom audiences, the combo of custom affinity and custom intent audiences, now live

Last year at Google Marketing Live, Google said it would be unifying custom affinity and custom intent audiences under a custom audience option. Custom audiences are available now in Google Ads for Display, Discovery, Gmail and YouTube campaigns.

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Google Says Changing Web Layout Can Affect Rankings

Google cautioned that updating a web layout can affect rankings, even if URLs and content remain the same. Someone asked John Mueller on a Google Office Hours hangout if just changing a web design layout can affect rankings. Mueller answered right away and without any ambiguity. He said yes, it could affect rankings.What might make that answer surprising to some is that the content and URL structure remained the same. But a web design layout comes with considerations that can impact on-page ranking factors.

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10 Email Marketing Statistics You Need to Know

You’ve probably already heard a little bit about how small businesses are using email marketing to grow their revenue, reach new customers, and better engage current customers. But is email marketing really worth it? With more digital marketing options than ever before, including social media marketing and Google Ads, does email still hold its value when it comes to actually generating revenue?

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September 25th, 2020

Amazon Limits Some Competitors From Promoting Products In Search

Some smart speakers, video doorbells and other hardware manufacturers hit roadblocks when trying to buy advertisements in search results. A report, published by The Wall Street Journal, cites Amazon employees and executives at rival companies and advertising firms. “Amazon has barred competitors from selling certain devices on its site entirely,” per sources.

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Facebook Removes the 20% Text Limit on Ad Images

Media buyers in Facebook’s platform began to notice recently a big change: their images were no longer being disapproved for a lot of text. It’s been confirmed via a few sources the long-standing rule for Facebook Ad images being no more than 20% text has been sunset. Buyers started receiving direct communication from Facebook this week regarding this change.

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A New Version of Microsoft Office Without a Subscription Launches in 2021

Subscriptions may be ideal for certain services such as Netflix, with its constant flow of new content, but for a suite of tools like Microsoft Office? Paying every month doesn’t suit everyone, especially if all they want is access to the word processor and spreadsheet. Thankfully, a new perpetual license edition of the suite arrives next year.

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LinkedIn unveils new look and messaging features, plans to release Stories globally

LinkedIn said Thursday that it’s rolling out a new design for the business-oriented social network, introducing more messaging features and planning to offer Stories, which lets users post photos and videos that vanish in a day, globally. LinkedIn has been testing Stories in certain countries such as Brazil, Australia, France and the Netherlands.

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Facebook Ranks Last in Digital Trust Among Users

When it comes to protecting users’ personal information and providing a safe online environment, social network users in the US give lower marks to Facebook, TikTok, and Twitter. According to Insider Intelligence’s annual “US Digital Trust Survey,” LinkedIn is the most trusted social platform overall.

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September 11th, 2020

The Retail Industry Is an Extraordinarily Balanced Digital Ad Buyer

Traditionally, retailers have leaned by a small margin toward direct-response advertising, rather than branding. Thus, we expect retail will slightly exceed the US digital ad spending average in search, but not display, this year. The industry will, nonetheless, be extremely balanced in allocating its digital ad dollars, splitting them almost evenly between formats, and within formats as well.

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Taboola and Outbrain call off their $850M merger

Online advertising is a game of scale, but one attempt to consolidate two competitors to better take on Google  and Facebook  has fallen apart. Taboola and Outbrain, startups that each provide publishers with ad-based content recommendation platforms, have called off a planned $850 million merger that would have valued the combined company at more than $2 billion.

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Shorter Content Earns the Most Backlinks, Study Says

A recent study finds a positive correlation between backlinks and content with less than 700 words. Shorter content earns the most backlinks, on average, according to an analysis of thousands of articles. Fractl analyzed over 5,000 articles to find the most linked-to articles are roughly 695 words in length.

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Confused by Facebook’s Limited Data Use for CCPA? You’re not alone

How to respect user choice and still market in California effectively. Facebook’s response to CCPA, Limited Data Use (LDU), was late and continues to be confusing and challenging for advertisers. You might not even know if your Facebook marketing is CCPA compliant right now. And, if your Facebook results in July looked wonky, Limited Data Use might be to blame.

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A Corona Xmas: Why physical stores will power online shopping this holiday season

Most shoppers are more likely to make an e-commerce purchase if they can return the item in a local store. A burning question this holiday season is whether people will return to physical stores or buy substantially everything online? The Mary Meeker formulation is: what percentage of retail spending will move online? But that binary “brick and mortar vs. e-commerce” narrative is crude and fails to appreciate the role stores play in driving online sales.

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The Social Media Universe in 2020 [Infographic]

The social media space is always evolving, and this year, it’s seen significant growth due to our in-person social interactions being restricted, and people seeking alternative ways to stay in touch with the wider world.

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September 4th, 2020

Ranked: The Most Popular Websites Since 1993

The internet has become an increasingly important part of our everyday lives. While it’s hard to imagine modern life without Google or YouTube, it’s interesting to reflect on how much the web has changed over the last few decades. This animation by Captain Gizmo provides a historical rundown of the most popular websites since 1993, showing how much the internet has evolved since the early ’90’s.

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A peek at Facebook’s plans for mobile payments

Facebook, the world’s largest social media platform, is planning to introduce mobile payment options which will include Facebook Pay. The move will give the 2.50 billion Facebook users an easier and more user-friendly interface to pay, according to a report in Finance Rewind.

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Visualizing the Social Media Universe in 2020

Social media has seeped into virtually all aspects of modern life. The vast social media universe collectively now holds 3.8 billion users, representing roughly 50% of the global population. With an additional billion internet users projected to come online in the coming years, it’s possible that the social media universe could expand even further.

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2020 Google paid search trends that have nothing to do with the pandemic

It’s no secret to paid search marketers that COVID-19 has hugely impacted performance and advertisers’ ability to spend on paid search marketing in ways varied across industries and business situations.

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Facebook now lets you customize your Watch video feed with #Topics

Facebook’s video destination, Facebook Watch, is introducing a new feature called “Your Topics” that will allow you to tailor its feed to include more of the content you want to see. Currently, Facebook leverages its existing understanding of each viewer’s interests to personalize the Watch Feed. Topics, however, will allow users to more explicitly tell Facebook what sort of things they like by exploring and subscribing to various content categories.

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Twitter to Add Automated Captions to Audio and Video

Twitter is working on adding automated captions to audio and video as part of a larger effort to make the platform more accessible. In an announcement, the company says it was recently made aware it’s falling short in terms of being inclusive of the disabled community.

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August 28th, 2020

SMS Is Still One of the Most Effective Channels—Just Ask These Retailers

SMS may not be the most exciting marketing channel, but it is the most personal. When marketers want to build one-on-one connections with consumers, their efforts must be exactly that—personal.

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Attribution—The Weakest Link In All Digital Marketing

Attribution in digital marketing is being done with plaintext urls and variables that anyone can see, copy, or attack. It is the weakest link in all of digital marketing that fraudsters have been exploiting since the beginning of digital marketing, to this day, and going forward too.

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Out-of-Home Advertising Is Becoming More Digitally Driven

This year, digital out-of-home (DOOH) ad spending will increase by 1.6%, and in 2021 it will rise by 19.2%. We expect DOOH ad spending to increase from $2.72 billion in 2020 to $3.84 billion in 2023.

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Majority of chains call local-digital marketing an ‘untapped opportunity’

Despite the fact that they make most of their money in stores, multi-location brands have typically been slow to focus on local-digital marketing tactics such as local SEO, GMB optimization, review management and localized social media marketing. Many have traditionally relied on national strategies despite evidence that consumers engage with these entities primarily at the local level.

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CVS takes on Amazon, Walmart in retail digital ad market

CPG companies have gained another retail partner in their efforts to reach consumers with digital ads. CVS Pharmacy, the retail division of CVS Health, is introducing CVS Media Exchange (cMx). This new digital advertising platform is designed to enable CPG supplier partners to efficiently reach existing and potential customers.

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The Products Growing Online Sales Fastest

Products traditionally associated with e-commerce are still among the fastest growing segments in global online sales, but other product categories are also moving online in rapid speed. According to the Statista Consumer Market Outlook, online sales of consumer electronics and apparel were still growing fast as a share of total sales. 

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August 21st, 2020

The death of cookies and the threat to digital marketing

The demise of third-party cookies could disrupt targeted advertising, but marketers are determined not to let that happen. Some browsers—Safari and Mozilla Firefox—already no longer support third-party cookies. The announcement by Google that it too will block these cookies in Chrome within two years (i.e. by end of 2021) has provided the impetus for a range of responses from martech, adtech, advertisers and publishers.

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The Cost-Performance Paradox Of Modern Digital Marketing

Everyone wants to know “what’s the performance of my digital marketing campaigns?” That’s a good question. The answer is NOT how much traffic, how many clicks, how many impressions did my agency buy for me and how low were the CPM prices? 

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US B2B Digital Advertising Thrives amid the Coronavirus as Traditional B2B Spend Plummets

Though the B2B digital ad market represents a small slice of total US digital ad spending, it is thriving as the coronavirus pandemic continues to plague parts of the world and hinder the economy.

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Google Makes it Easier to Find Jobs, Recipes, and Products

Google is updating activity cards with support for jobs, recipes, and online shopping. Now, searches for jobs, recipes, and products will have activity cards tailored specifically for those categories.

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Mobile Advertising Soared 71% Year-over-Year, According to PubMatic Report

Premium digital technology company PubMatic announced that mobile advertising grew significantly in the second quarter of 2020, despite the Covid-19 economic impact. According to PubMatic’s Q2 Quarterly Mobile Index, mobile advertising spend increased globally, rising 71% over Q2 2019, and was also 8% higher than Q1 2020. 

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Retailers Won’t Increase Digital Display Ad Spend Much This Year, Despite Record Ecommerce Sales

While the overall economy has suffered from pandemic-necessitated behavioral changes, some industries have been hit harder than others. We estimate that US retail sales will decline by 10.5% this year, and even though the shift to ecommerce will accelerate digital sales to new heights, retailers will grow their US digital display ad spending by only a sluggish 2.3% this year.

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August 14th, 2020

How AI Is Tackling Marketers’ Top Video Management Challenges

There’s no getting around it — video has become a critical component of a marketer’s content toolbox. With 55% of people worldwide watching online videos every day, it’s an opportunity that no marketer can pass up (HubSpot).

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Messenger launches a new chat plugin for business websites to reach non-Facebook customers

Facebook is making it easier for businesses to leverage its Messenger service on their own websites. The company in November 2017 first launched a new customer chat plugin that allowed customers to talk directly with a business on the business’s own website using the Messenger service. However, that plugin had required the website visitors to be logged into Facebook, limiting adoption.

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Google Expands Audio Advertising Options to Help Brands Tap Into Increased Audio Engagement

Google has announced a new range of audio advertising options in order to help businesses tap into the rising consumption of podcasts, digital radio and other digital audio forms.

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The future of e-commerce is social media

The recent launch of Facebook Shops is taking on Amazon and Google by blending e-commerce with the world’s biggest social media platform. The timing is perfect, as many consumers remain homebound during the pandemic, and turn to digital sources to shop and stay social.

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Trends That Will Continue to Stay Relevant in Digital Marketing

Digital marketing has changed immensely in the last decade. There have been a multitude of changes in tactics along with Google’s search engine algorithms. Low-quality content that has been referred to as “clickbait” has stopped generating the results it once had. Consumers are becoming pickier in terms of what they spend their time reading or viewing.

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Majority of US Shoppers Will Turn to Digital for Holiday Shopping Needs This Year

Many consumers’ shopping behaviors have moved online in recent months, and that trend is likely to continue through the holiday shopping season.

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August 7th, 2020

US Podcast Ad Spending to Surpass $1 Billion Next Year

More than one in five digital radio ad dollars will go toward podcasts. Podcast listenership in the US has been soaring in recent years and advertising dollars are following.

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Pinterest tops 400 million monthly active users—with Gen Z, men and Millennials driving growth

It’s official: More than 400 million people around the world now come to Pinterest every month to find inspiration. If our positive corner of the internet were a country, it would surpass the United States as the third largest in the world. 

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Marketing Disrupted: 5 Ways AR & VR Are Reshaping Digital Marketing

Technological advances are reshaping the marketing landscape. Learn tips and resources to add augmented reality and virtual reality into your strategy.

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Significant Drop in Ad Demand; Streaming Growth Normalizing After Pandemic Peak

Conviva’s Q2 2020 State of Streaming Report Highlights Impact of COVID-19, YouTube’s Move to the TV Screen and the Rise of Smart TVs.

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Zuckerberg was right: Ad boycotts won’t hurt Facebook that much

Major corporations including Coca-Cola, J.M. Smucker Company, Diageo, Mars, HP, CVS Health and Verizon will continue pausing their ads on Facebook after the official end of a major advertiser boycott of the platform.

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Walmart pushes back launch of Amazon Prime rival, report says

Walmart has delayed the launch of its paid membership service, according to a Tuesday report by Recode. Walmart Plus, which will reportedly cost $98 a year and include perks such as same-day grocery delivery and discounts at Walmart gas stations, aims to be a potential competitor to Amazon Prime. 

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TV watching and online streaming surge during lockdown

Lockdown measures enforced due to the Covid-19 pandemic brought about a surge in TV watching and online streaming, according to media watchdog Ofcom.

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July 31st, 2020

How Marketers Are Using Social Listening Right Now

Marketers have long turned to social media to hear and respond to what people are saying, gauge sentiment, and inform and support their team’s marketing strategy. But the coronavirus pandemic has put fresh emphasis on the practice known as social listening.

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Google Advises Site Owners of Rise in ‘Work From Home’ Searches

Google is notifying site owners via Search Console of an increase in searches related to work from home jobs. The increase in searches is directly related COVID-19’s impact on businesses and employment. The purpose of alerting site owners is to make them aware of an opportunity to use remote job structured data markup.

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Amazon, Apple, Facebook and Google grilled on Capitol Hill over their market power

The leaders of Amazon, Apple, Facebook and Google took a brutal political lashing Wednesday as Democrats and Republicans confronted the executives for wielding their market power to crush competitors and amass data, customers and sky-high profits.

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Social Shorts: Twitter ad engagement drops, Snap Minis launch, more brands pause Facebook Ads

We’re starting to get a clearer picture of how the pandemic affected social platforms last quarter. This week, even as monetizable daily active users increased by a whopping 34% to 186 million, Twitter reported ad revenue fell by 23% year-over-year to $562 million in Q2 (total revenue was $683 million, down 19% year-over-year), that’s coming off flat ad revenue growth in the first quarter of 2020.

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Ascend to New Heights in Content Marketing [Infographic]

While we don’t know when we’ll be able to get back to a level of normal, most businesses will benefit from a specified content plan, and in order establish the best approach, you need to know what works, how others have maximized their content strategy, and how you can do the same.

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The Ultimate List of Email Marketing Stats for 2020

Nowadays, marketers put a lot of emphasis on chatbots, Instagram influencers, and other new opportunities to reach their customers. But your contemporary communication methods shouldn’t distract you from one of the oldest and yet most effective messaging channels — email. You might be wondering if email is still a worthwhile marketing strategy. Well, it is.

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July 24th, 2020

Mobile click fraud jumped 62% during peak COVID-19 months

Click fraud is a $24 billion global problem that involves generating fake ad clicks either manually or via bots, and the issue has been getting worse on mobile devices amid the COVID-19 pandemic.

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Less than a third of consumers aware of Facebook ads boycott, Gen Z most engaged

There are now nearly 1,000 advertisers that have formally signed on to the Stop Hate for Profit Facebook ads boycott. The organizations behind the campaign have lobbied brands to promote the boycott and its objectives, but there has been limited effort to build public awareness and support.

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Facebook tests a new Page design with a cleaner layout and no more ‘Like’ button

Facebook is testing a new design for Facebook Pages  that will, among other things, remove the “Like” count, offer a cleaner and more readable layout, and make it easier for those who operate Pages to actually use and manage them. These features and others were initially tested with a small percentage of public figures on the mobile app, but are now being expanded to a broader group of Pages.

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Most Americans say social media companies have too much power, influence in politics

A majority of Americans think social media companies have too much power and influence in politics, and roughly half think major technology companies should be regulated more than they are now, according to a new Pew Research Center survey that comes as four major tech executives prepare to testify before Congress about their firms’ role in the economy and society.

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Global digital and social media usage July 2020 — everything you need to know

The global digital landscape is still evolving rapidly as we enter the second half of 2020, with the ongoing coronavirus pandemic continuing to influence and reshape various aspects of people’s daily lives.

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September 18th, 2020

Few Americans are confident in tech companies to prevent misuse of their platforms in the 2020 election

Three-quarters of U.S. adults say technology companies have a responsibility to prevent the misuse of their platforms to influence the 2020 presidential election, but only around a quarter say they are very or somewhat confident in these firms to do so, according to a Pew Research Center survey conducted July 27-Aug. 2. The survey comes as Facebook and other major tech companies make efforts to limit political misinformation ahead of the November election.

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THE 14 MOST EXCITING DIGITAL MARKETING DEVELOPMENTS OF 2020 (SO FAR)

Digital marketing is constantly evolving, and professionals must stay on top of trends to remain competitive in their respective industries. This year in particular has presented new and unprecedented circumstances for businesses around the world. As a result, companies have had to adapt their digital marketing strategies to customers’ ever-changing needs. Although this situation has been challenging, it has also already led to incredible innovation.

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Celebrities Boycott Facebook And Instagram For A Day Over Disinformation, Hate Speech

A small — though prominent — group of public figures is taking a 24-hour break from the platforms that magnify their celebrity to protest what they see as Facebook’s failure to control disinformation and hate speech. The campaign, #StopHateForProfit, is aimed at Facebook and Instagram and has attracted such disparate individuals as Kim Kardashian West, Sacha Baron Cohen and Mark Ruffalo.

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Merkle: Brands Increase Online Ad Budgets, Concerned About FedEx, UPS Holiday Meltdown

Marketers at brands are increasing online media budgets for the holidays, but unlike past years, timing for the start of the holiday season and logistical concerns seem to be top of mind.  This year’s challenges and questions focus on when the shopping season will begin and whether FedEx and UPS can keep up with the deliveries.

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US Digital Radio Ad Spending Will Drop 17.0% in 2020

We forecast that US digital radio ad spending will shrink from $4.48 billion in 2019 to $3.72 billion this year, a 17.0% decrease. We expect digital radio advertising will have a strong rebound next year and continue to increase throughout our forecast period. However, if there is a second US outbreak, it could create more economic havoc that will require us to readjust these figures.

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App Monetization Trends 2020

The coronavirus pandemic and changes set to take effect in iOS 14 are the latest shocks to the app ecosystem. With people spending more time on smartphones—and more money while on them—app economics continue to evolve. With these changes, advertising options will evolve as well.

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July 17th, 2020

Mastercard launches Shop Openings tool that allows customers to identify nearby stores that are open

Businesses are starting to reopen after months of quarantine, but it’s hard to know which stores are opening their doors to customers without calling or searching online.

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How the Growing Facial Recognition Debate Impacts Martech

In recent years image recognition has been hailed as a critical identifier of digital media to causal customer needs. But can it be an intrusion?

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US Ecommerce Will Rise 18% in 2020 amid the Pandemic

As market volatility and an uncertain end to the pandemic make it harder to predict the long-term growth of retail sales, how can marketers prepare for disruptions to shopping patterns as brick-and-mortar spaces reopen and consumers readopt aspects of their pre-pandemic lifestyle?

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The Majority of Americans’ Mobile Time Spent Takes Place in Apps

The vast majority of mobile time is spent while connected to the internet. 

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How the LinkedIn algorithm works in 2020: LinkedIn Has Outlined its Recent Algorithm Updates, Which Focus on Broadening Engagement

Whenever you post something on LinkedIn, the algorithm determines whether it’s good to go, low quality, or spammy. If it decides your content is good to go, it will appear temporarily on the feed.

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July 10th, 2020

Google Creates a New Way to Drive Traffic Via Image Search

Google is adding more context to photos in image search results, which presents site owners with a new opportunity to earn traffic


CMOs Report Massive Shifts In Consumer Behavior And Marketing Strategies Post COVID-19

A new survey of nearly 300 top marketers at for-profit US companies reveals how the COVID-19 pandemic has reshaped the landscape for marketing organizations across a range of industries.


Google, Amazon Funnel Money to Virus Conspiracy Sites: Study

Digital advertising platforms run by Google, Amazon.com Inc. and other tech companies will funnel at least $25 million to websites spreading misinformation about Covid-19 this year, according to a study released Wednesday.


Facebook on defense over ad boycott, but regulation remains the bigger threat

WASHINGTON — The social media giant Facebook has spent years refusing to act as an “arbiter of truth,” which in practice has meant allowing political figures to publish demonstrably false and sometimes racist information on its platforms.


Apple Pay Could Be Used to Make Payments With QR Codes in the Future

Code in iOS 14 suggests that Apple is working on a feature that would let users make payments with Apple Pay by scanning a QR code or barcode with the iPhone camera.


Instagram Is on Pace to Overtake Twitter as a News Source

A similar percentage of users now turn to Instagram for news as they do Twitter, according to new data from the Reuters Digital News Report.


July 3rd, 2020

Brand Awareness in a Pandemic: Balancing Sensitivity with Digital Marketing

At a time when there’s such public distress and general anxiety, marketers are in a difficult position. Unless you’re promoting day-to-day essentials that consumers need during a pandemic, marketing activities can quickly make your brand seem insensitive to the current situation..


Third of advertisers may boycott Facebook in hate speech revolt

Almost a third of advertisers are considering joining a month-long boycott of Facebook as the social network struggles to convince advertisers that it is doing enough to fight hate speech on its platform.


The American Influencer Council Launched On The Social Media Day

The American Influencer Council, Inc. (AIC) is a newly formed not-for-profit membership trade association created by influencers for influencers. The trade association is dedicated to sustaining the integrity, viability and growth of the U.S. influencer marketing industry in a globally connected world. The AIC’s mission is to advance digital marketing education as well as the art and authenticity of co-branded content as shared through social media platforms for the ultimate benefit of society. Its members are Instagrammers, TikTokers, YouTubers, bloggers, podcasters, photographers, illustrators, online personalities, creatives and custom content thought leaders.


The Facebook ad boycotts have entered the big leagues. Now what?

A steady stream of companies came out in support of the ”#StopHateForProfit” campaign, promising to pause advertising spend on Facebook to encourage the company to amp up efforts against hate speech and disinformation.


Google Shopping Ads Are Free to Display in Main Search Results

Google is making shopping ads free to display in the main set of search results after already making them free in the Shopping tab.


June 26th, 2020

Google Creates a New Source of Traffic With Keen

A new and potentially powerful way to attract more site visitors. Google Keen proactively recommends content to users.


Spend, trends and effectiveness of digital marketing in today’s ecommerce world

2020 digital marketing trends show that retailers are increasing their budgets, allocating funds for customer acquisition and finding success with email and social media marketing.


AdExchanger Research: The Pandemic Has Changed How Advertisers Think About Data And Tech Investments

AdExchanger’s newest research report, 2020 Industry Outlook: How COVID-19 Reset Digital Marketing, details how exactly the pandemic has impacted technology and data investments among the marketer and agency community.


We Expect 7.4 Million New Digital Buyers in 2020 as Pandemic Alters Behaviors

Older consumers are becoming more comfortable shopping digitally


 Mobile Shopping Gains Are Likely to Stick in the Future

As lockdowns slowly lift in the US, retailers face a changed shopping landscape. With lingering fears over renewed outbreaks, many consumers are wary of returning to stores.


June 12th, 2020

The Problem with Perception: Why Marketers Must Rely on Data to Make Decisions

According to Nielsen’s Annual Marketing Report, which surveyed over 350 marketers globally, organizations often base their investments in digital marketing and advertising on perceived value.


Instagram Says Sites May Need Permission to Embed Photos

Site owners may need to get permission from Instagram users before embedding their posts on a web page, according to a company statement.


Back to the Future of Digital Marketing

Have we all had enough? Of course. Do we know when the dust will finally settle on the Covid-19 Crisis? Not yet.


BuzzFeed’s SVP of Ad Strategy on How Advertising Behavior Has Shifted During Pandemic

The coronavirus pandemic has significantly affected publishers’ short-term ad revenues.


Marketers and consumers favor Facebook and Instagram over other social media platforms according to a new survey

Social-media analytics platform, Sprout Social conducted a survey of more than 1000 US-based industrial professionals.


The Rise Of Card-On-File Commerce

Gas stations are encouraging it. Many Main Street SMBs, local restaurants and designer boutiques are doing it for the first time.


June 5th, 2020

Apple buys machine-learning startup to improve data used in Siri

Apple Inc. bought machine-learning startup Inductiv Inc., adding to more than a dozen AI-related acquisitions by the technology giant in the past few years.


What Are The Economics Of Digital Ad Fraud

Even though everyone has heard of digital ad fraud, some still don’t believe it is much of a problem; others think the fraud doesn’t affect their campaigns; and still others justify their continued media buying despite the fraud.


Marketing’s Role in Digital Transformation: Why Sales Owns the Last Mile

If you step back and look at the transformation of the customer experience, not only Marketing but the entire buyer journey, it’s apparent the next step for the organization is the Digital Transformation of Sales.


Netflix Revenue and Usage Statistics (2020)

Netflix was conceived in 1997 by Reed Hastings (the current CEO) and Marc Randolph. Both had previous stints in the West Coast tech scene.


Poll: 31% added a streaming service during the height of the pandemic

Streaming service subscriptions rose significantly in March, April and May – the peak of the coronavirus quarantine – according to a CreditCards.com poll.


May 29th, 2020

Apple just bought another AI startup to help Siri catch up to rivals Amazon and Google

Apple has acquired machine learning startup Inductiv Inc., in a bid to improve Siri’s capabilities, according to Bloomberg.


6 ways the coronavirus pandemic will impact ecommerce

While the U.S. economy is beginning to reopen, the after-effects of the coronavirus will be felt well into the crucial back-to-school and holiday shopping seasons.


Walmart Is an Ecommerce Winner During Pandemic

Walmart’s US ecommerce sales are expected to rise 44.2% to $41.01 billion this year, a significant bump from 2019’s stellar 36.8% growth—and an increase from our January 2020 estimate of 27.0%.


Facebook and Twitter clash over fact-checking as Trump threats intensify

For years, Twitter (TWTR) and Facebook (FB) have enjoyed a healthy rivalry: They’ve competed for acquisitions, talent and advertising dollars, and sometimes gone so far as to copy each others’ features.


Breaking: IGTV Announces Monetization for Creators

As the influencer and creator world continues to heat up with platforms wooing content creators, IGTV has jumped into the fray.


May 22nd, 2020

3 Digital Marketing Trends to Watch for in 2020

In 2020, we will observe new marketing trends along with some current trends that are still effective.


Digital Marketing In A Cookie-Less Internet

Consumers prefer ads tailored to their interests yet want less invasive advertising.


Google Ads Shortens Business Identity Verification Time

Google Ads has updated their policy on their identity verification program, shortening the time frame businesses have to submit documentation.


Social Networks See Boosts in Engagement Among Users, but Not Equally

More time spent at home during the pandemic means more time being spent on social media.


The Privacy Pendulum: How Millennial and Gen Z Perceptions of Search and Privacy are Changing

As digital natives and early adopters of the technologies that have shaped the 21st-century economy, Millennials and Generation Z are hardly tech skeptics.


May 15th, 2020

3 ways technology can boost CX while keeping costs under control – even during challenging times

The travel industry is overwhelmed. As the coronavirus continues spreading around the globe, thousands of customers are calling hotels and airlines to cancel or change plans based on highly variable and unpredictable changes – and as a result, millions of travel-related jobs will be lost.


8 Important Marketing Trends to Watch

The digital marketing industry is constantly evolving as consumer habits and demands shift with the release of new technologies.


Q1 growth in digital ad spend masks negative effect of pandemic

Marketers increased their spending on digital advertising in Q1 from a year earlier, while negative effects of the coronavirus pandemic weren’t seen until late into the three-month period, Merkle’s client data shows.


What We Learned About the State of Display Advertising from April Earnings Calls

When US advertisers pulled back spending dramatically in March, one of the earliest noticeable effects on the display ad market was falling CPMs.


Google surfacing more local COVID news content to satisfy massive search demand

Google’s search liaison Danny Sullivan said Monday that Google “has never seen as many searches” as it has for content related to COVID-19. Much of it is tied to local news updates about the virus.


Toxic Content Runs Rampant on Facebook

Facebook has published new figures showing the amount of controversial content it took action on (i.e. removed or flagged) in the first three months of 2020.


May 8th, 2020

Facebook takes down viral ‘Plandemic’ coronavirus conspiracy video

Facebook removed the viral conspiracy video “Plandemic” from its platform Thursday for violating misinformation policies, the company told Digital Trends.


Securing The Growing Digital Opportunity

People have been talking about the world “going digital” for the last decade, and anticipating the arrival of a digital-first world.


Why Americans have to talk about digital privacy at the kitchen table

As we huddle in our homes for remote work, school, and life, our country has been dramatically transformed within weeks to one that is operating largely online, as millions stay tethered to their screens on various digital devices for most waking hours.


Zillow bets new normal for real estate is virtual tours, digital processes, machine learning

Zillow is opening its Zillow Offers home buying service again to buy and placing technology bets on virtual and self-tours, machine learning and e-signings to speed up real estate digital transformation.


US Consumers Are Flocking to TikTok

TikTok is experiencing a substantial boost during the coronavirus pandemic.


May 1st, 2020

Google is making Meet free for everyone

Google today announced that it is making Meet, its video meeting tool for businesses that directly competes with the likes of Zoom, available for free to everyone.


Google’s Search Quality Raters Guidelines: What SEOs Need to Know

We’ve all heard about Google’s Search Quality Raters Guidelines. But let’s be honest: there’s a lot to digest in this 168-page document.


Merkle’s Q1 2020 Digital Marketing Report Reveals Initial COVID-19 Impacts on Search, Social, and Display Ad Spend Across Major Platforms

Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, released its Q1 2020 Digital Marketing Report (DMR), a quarterly research report.


How Different Generations of Consumers Use Social Media [Infographic]

In a recent survey of 1000 consumers and 500 businesses, Animoto found that 75% of Millennials’ purchase decisions were influenced by a brand’s social media presence.


Nielsen Product Chief Describes Pandemic As Unprecedented Media ‘Lab,’ Long-Term Impact Unclear

Characterizing the COVID-19 pandemic as a “lab scenario” for the media industry, the head of product strategy at Nielsen said there has never been such a concentrated period of consumer adoption of new and potentially disruptive media technologies like it before.


April 24th, 2020

Mastercard’s CMO on sustaining brand-building — including sonic marketing — amid coronavirus

Mastercard entered 2020 with big plans for its sonic branding architecture, an experiment in audio marketing that rolled out last February and recognizes a shift in consumer habits to favor mobile channels.


2020 Marketing Technology Landscape features 8,000 tools, goes interactive

It’s a big day in the martech community — the 2020 Marketing Technology Landscape has landed.


How micro-influencers can become integral to impactful marketing campaigns

The influencer marketing industry has been subject to great scrutiny in recent years with concerns about trust, transparency and authenticity looming over brands and influencers alike.


Digital marketing post-crisis is not just about how you sell, but how you serve

The global business community is scrambling to react to lockdown shock. Established strategies, never questioned in the course of a brand’s natural evolution, are now being fundamentally challenged by this extreme and universal shift in human behaviour.


Consumers Are Spending Less on Clothes and More on Food, Health Products

US consumers are shopping online more as they continue to avoid brick-and-mortar.


How the Coronavirus Will Change Our US Digital Video Ad Spending Forecast

Despite the economic downturn brought on by the coronavirus pandemic, we estimate that US spending on digital video advertising still has the potential to increase by as much as 7.8% during H1 2020—or decrease by as much as 5.2% vs. H1 2019.


April 17th, 2020

Mastercard and Samsung Partner to Enable Digital Inclusion

Mastercard announced a global partnership with Samsung to enable digital access to consumers and small businesses in emerging markets through its extensible Pay on Demand platform.


Martech platforms reduce costs as CMOs face budget cuts

Just this week, Gartner reported 65% of 176 marketing leaders said they are bracing for moderate to significant budget cuts as a result of coronavirus-related disruptions. 


Facebook’s former security chief to help Zoom secure platform

Alex Stamos, who served as Facebook’s chief security officer between June, 2015 and August, 2018, announced he will help online video conferencing platform Zoom build their security program.


Facebook introduces new ‘Community Help’ tool for those in need

Like the majority of the world right now, companies and individuals are wondering how they can help their neighbors and local communities during the COVID-19 pandemic.


How COVID-19 Has Impacted Media Consumption, by Generation

As the coronavirus outbreak continues to wreak havoc across the globe, people’s time that would have otherwise been spent perusing malls or going to live events, is now being spent on the sofa.


Consumers Shift Buy Now, Pay Later E-commerce Spending Away From Apparel and Footwear and Toward Health & Beauty and Leisure Categories

Klarna, a leading global payments and shopping provider, today released new data that indicate consumers in the US are shifting their e-commerce spending away from apparel, footwear and accessories and toward health and beauty and leisure items as the COVID-19 outbreak continues.


April 3rd, 2020

Ecommerce Ad Spend Doubles As Consumers Self-Isolate

By late February, news about the severity of coronavirus was being broadcast around the world, and many people began to respond with social distancing and avoiding crowded places, immediately impacting businesses globally.


GroupM: ‘Consumer Trust In Digital Marketing Is Not As High As We Hoped’

WPP media arm GroupM is out with a new report on consumer trust in digital marketing that finds that more than half (56%) of those surveyed want more control over their data and that 60% said they are less inclined to use a product if the brand uses their data for any purpose.


Reducing digital marketing due to COVID-19? Read this first

Last week, I shared real performance data for 10 different websites in 10 different industries that are seeing impacts from the COVID-19 pandemic.


Impact of cryptocurrency on digital marketing in 2020

Cryptocurrency is a 360 degree change in the payment mechanism that people use to make payments.


WHY IS EVERY COMPANY ON EARTH EMAILING US ABOUT CORONAVIRUS?

It started with messages from airlines, but soon enough every kind of organization — universities, tech startups, sandwich shops you visited once three years and two cities ago — started sending out coronavirus updates.


How Google Keeps Changing Financial Marketing

In January 2020 in a short blog the head of engineering for Google’s Chrome browser set off a bomb. The company plans to effectively kill third-party cookies on Chrome within two years.


US Direct-to-Consumer Ecommerce Sales Will Rise to Nearly $18 Billion in 2020

For the first time, we are breaking out direct-to-consumer (D2C) ecommerce sales. We define D2C companies as digitally native brands that started as independent online retailers selling directly to consumers. 


March 27th, 2020

AMAZON SURPRISINGLY LAGS COMPETITORS LIKE WALMART AND TARGET IN E-COMMERCE SURGE

Amazon sales should seemingly be soaring during the coronavirus crisis, amid panic buying and shelter-in-place orders, but web traffic measures show the e-commerce giant’s overall visits flat or growing slower than other major multi-line retailers in recent weeks.


Facebook says ad business ‘weakening’ despite usage spike under coronavirus

Facebook joins Twitter in acknowledging that the coronavirus pandemic is generating a spike in user activity, but steeper losses on the revenue end of its business.


Google, Yelp supporting local businesses during coronavirus (COVID-19) pandemic

About seven years ago, I got my first job at a local, family-owned restaurant as a busboy. It was the same restaurant where I had grown up eating for almost my entire life.


How to Navigate Your Digital Marketing Presence During COVID-19

Businesses across the world are coming to terms with the revelation that daily procedures are quickly changing as a result of the COVID-19 pandemic.


1990 to 2020: 30 Major Changes in 30 Years of Digital Marketing

Digital marketing has come a long way from when it started in 1990. The story of digital marketing will not be complete without giving special credit to Google.


The Supply Side: Walmart doubles down efforts to grow e-commerce

Walmart has announced several new services and made some executive changes in recent weeks to boost e-commerce sales, expand third-party services for increased revenue streams, and try to close the gap with Amazon.


What the Coronavirus Crisis Has Changed About Social Media, and What It Hasn’t Changed

Elon Musk is good at making electric cars, flamethrowers, and rocket ships; he is bad at making music, choosing friends, and forming opinions in real time.


Americans who primarily get news through social media are least likely to follow COVID-19 coverage, most likely to report seeing made-up news

While coverage of the COVID-19 pandemic consumes the nation’s news, people whose most common pathway to political and election news is through social media are less likely than others to be closely following that coverage.


March 20th, 2020

Brands aren’t using the full slate of available first-party data

Invoca, an enterprise call tracking and analytics platform that uses AI technology to tap into actionable conversational data, recently published The State of First-Party Marketing Data report.


Coronavirus Impact on Google Ads and Affiliate Sales

Amazon has cut spending on Google Ads to virtually nothing. Current events are the large reason why. Covid-19 buying trends show deep changes that may impact Google Ads, affiliate earnings and publisher advertising earnings. 


What the world watched in a day

70% of global viewers say that their moods dictate their content choices.2 That points to video’s increasingly personal role in our daily lives.


New Chrome tool will help developers make websites more color-blind friendly

Making your website accessible means designing it and having it function in a way that makes it usable for all people, whatever their hardware, software, language, location, or ability.


How Digital Are Millennials in Their Shopping?

At a life stage that entails lots of buying, millennials are combining digital and in-store shopping in ways that work best for them.


March 13th, 2020

The best digital marketing stats we’ve seen this week

A collaborative report from JCDecaux, Clear Channel and Posterscope was released this week, in which it was claimed contextual relevancy in DOOH campaigns has the ability to improve audience response by an average of 17%. The in-depth study was formed of three parts, analysing initial brain response, the ability to recall an ad to mind, and any resulting purchase behaviours.


Digital Marketing Trends in 2020 [Infographic]

Online marketing used to be a new and different way to market. It opened up a new form of media where an effectively executed marketing and advertising campaign can help businesses peddle goods and services they offer and increase the demand for them.


Twitter Announces Stories Feature, #RIPTwitter Trends Worldwide

Twitter confirmed it’s testing a new feature, called Fleets, which is similar to Instagram and Snapchat stories.


Five technology + trends changing digital marketing in 2020

With ecommerce sales surpassing $4 trillion this year, staying ahead of emerging technology and trends is essential to staying competitive online.


Coronavirus creating disruption, uncertainty for digital marketing ecosystem

The news cycle has been dominated by discussion and speculation about the coronavirus or COVID-19. That’s also true in the tech press, as major industry events cancel and companies such as Apple, Facebook and Uber say revenues will likely take a hit because of supply chain issues or declining consumer demand.


March 6th, 2020

How agencies are helping CMOs break down barriers to digital transformation

“At this point, what isn’t digital?” said Jennifer Fey, the senior vice president of digital media for Firewood when asked how her global digital marketing agency works with clients undergoing digital transformation. “It’s easy to be glib about this, but really, everything we touch that may seem like an ‘old school program’ or be structured as ‘offline’ still has a digital component.”


Facebook is shifting its Libra cryptocurrency plans after intense regulatory pressure

Facebook is altering its plans for its Libra cryptocurrency project following months of severe regulatory pressure and political pushback, according to a new report from The Information published on Tuesday.


Amazon’s Move to One-Day Shipping Propels Sales

Since rolling out one-day shipping last year, Amazon’s growth in retail ecommerce has accelerated. We forecast that Amazon ecommerce sales worldwide will top $404 billion by the end of this year.


What you really ought to know about ad-blocking users – and why they’re swerving your ads

The importance of ads for the sustainability of a free internet ecosystem cannot be stressed enough and will only grow as internet penetration increases globally. According to research global internet ad spending will increase 11.1% in 2020 to $326 billion, capturing 52% of ad spending.


Will loyalty programs gain renewed value in a cookie-less era?

Loyalty programs existed long before personalization and one-to-one marketing bubbled up as buzzwords, but the emergence of fresh digital channels and evolving privacy regulations suggest they may become paramount to brands.


February 28th, 2020

5 STEPS TO SCALING ADDRESSABLE TV

For television to continue as the most powerful marketing platform for advertisers, it has to do more of what digital media has been so good at: using data to find the right customer segments, target audiences, extend reach and measure results.


The bullish AR, voice & chatbot predictions that didn’t come to pass by 2020: stats

The marketing world is no stranger to making predictions – some conservative, others more ambitious – about what our industry, and the behaviour of consumers, will look like in the future.


Health network shows that yes, personalization is a thing — and it works

Indiana-based nonprofit healthcare system Community Health Network (CHN) is leveraging personalization to improve patient experience and communication. That’s saying something considering the strict limits it faces regarding patient privacy thanks to HIPAA regulations.


How Digital Are Millennials in Their Shopping?

At a life stage that entails lots of buying, millennials are combining digital and in-store shopping in ways that work best for them.


Google Chrome Update Introduces a New Type of Privacy Concern

Google Chrome’s latest update is under scrutiny for what has the potential to be major privacy concern.


Target Cracks Top 10 US Ecommerce Ranking

Target’s increased focus on building its ecommerce business has been paying off. The big-box retailer, which used to rank No. 11 in the US in terms of ecommerce sales, has now surpassed three competitors to become No. 8.


February 21st, 2020

Prices for Amazon Sponsored Product Ads Continue to Climb

Marketers that advertise on Amazon are continuing to pour more money into paid media on the ecommerce marketplace, according to Q4 2019 reporting from technology providers and performance advertising agencies.


Which Retailers Won the 2019 Holiday Season?

The 2019 holiday season had several retail segments outperform the average, in addition to some underperformers.


The Outside View: Marketing Costs and Complexity in a Digital World

In the brick-and-mortar era, retailers knew exactly who their competitive set was. The malls drove traffic to their stores, enticing retailer window displays attracted customers to cross their lease-line and the resultant cost of marketing for most mall-based specialty and for big box retailers was often less than 2 percent of total sales.


The Importance Of Brand In The Digital Space

For many companies, their brand is at the core of everything they do. It informs company culture, product lines and marketing decisions; however, it can be diluted or even forgotten in the digital marketing space.


Why out-of-home may be the ultimate location-based (digital) marketing medium

Among traditional media, out-of-home (OOH) is the only channel growing while TV, radio, newspapers, magazines and directories are all contracting. And digital OOH, especially programmatic, is growing much more rapidly. The combined sector this year will exceed $8 billion in ad spending, according to the Outdoor Advertising Association of America.


Chief marketing officers plan to spend more on digital marketing in 2020

Spending on digital marketing is expected to increase for 80% of chief marketing officers, according to the “Market Trends 2020” report by Chief Outsiders, a strategic marketing and management consulting firm specializing in executive insights.


February 14th, 2020

Consumers to brands: Be informative and funny on social to woo us – oh, and respond to our every whim

For brands to build a winning social media strategy, it needs to be a two-way street between them and the consumer.


Twitter reports $1bn in quarterly revenues for the first time – but long-term health remains key

Twitter has reported quarterly revenue figures north of $1 billion for the first time, with 152 million ‘monetisable daily active users’ (mDAUs) representing a 20% hike year over year.


IAB seeks balance between consumer privacy, ad personalization with industry-wide collaboration

The IAB is seeking to unite the digital media and marketing industry to address the growing conflict between consumer privacy and personalized advertising with an effort dubbed Project Rearc, per an announcement made at the trade group’s Annual Leadership Meeting.


Payment Apps Popular Among All Age Groups

In the last few years, the market has become saturated with payment apps. From peer-to-peer transfer platforms to invoicing tools, there are countless ways for people to manage their money online.


Apple Card Takes Over Google Search for Big Marketing Launch

Virtually any time Apple introduces a new product to consumers, it’s going to be a big deal for competitors. And when it enters a completely new vertical— like financial services — the impact has the potential to be devastating.


February 7th, 2020

Google is about to crack down on ‘disruptive’ video ads

Google said its Chrome browser will stop showing ads on sites that have “disruptive” video ads later this year based on a new set of standards released by the Coalition for Better Ads.


The best digital marketing stats we’ve seen this week

To celebrate, there’s a myriad of stats to get your teeth into in this week’s roundup, including data on customer recommendations, digital out-of-home (DOOH) and financial results for some big companies.


The digital marketing transformation led by Google and Amazon

In digital marketing, 2019 was the year that the big players evolved from their core branding identities, showing advertisers that they could reach customers in more ways than ever before.


2020 Trends In Digital Marketing

Globally, the amount spent on digital marketing in 2020 is expected to reach $1.3 trillion.


By 2021, More than Half of Companies Will Use LinkedIn for Marketing

We estimate that slightly more than half of marketers (50.3%) will use LinkedIn for marketing and advertising purposes by 2021. This year, 49.6% of companies with 100+ employees will use the professional social media platform.


January 24th, 2020

How Artificial Intelligence & Machine Learning Can Benefit Digital Marketers

Digital marketing is now bigger than traditional marketing in the US, according to figures by eMarketer. Interestingly, the sector will continue to take up a larger market share of ad spend worldwide. This growth will come on the back of increased adoption of artificial intelligence and machine learning by digital marketers.


Influencer Fatigue: Are We Done with Influencers?

For major brands, partnerships with celebrity influencers have become an indispensable part of their marketing strategy, and as a result, thousands of influencers have come forward to cash in on their visibility.


Olympics, election power 7.2% lift in 2020 US ad spending, study predicts

The Olympics and upcoming presidential election will boost spending on linear TV, helping offline channels to bounce back from 2019’s decline of 5.9% to $218.1 billion from a year earlier.


Why Google added little logos next to search results this week

You may have noticed Google’s search results look a little different this week.


Seven digital marketing trends to look out for in 2020

It’s 2020 and a new decade of digital marketing strategy is upon us.


January 17th, 2020

Here’s how we prepare for a new decade of marketing innovation

The end of the decade will be here before we know it. And despite prevalent fears about an upcoming recession (one expert says we will likely avoid in 2020), most marketers are optimistic: in fact, 61% of CMOs expect marketing budgets will increase in the coming year.


Microsoft introduces new ad tools for retailers at NRF

Microsoft acquired PromoteIQ, a vendor that provided technology specifically for retailers and e-commerce sites, last August. Since then, the company has beefed up the platform and integrated it with Microsoft Advertising to help retailers deliver more enhanced experiences for customers.


The big questions for marketers from CES

Little more than 24 hours into the Consumer Electronics Show (CES) – the annual showcase for innovation in consumer technology – and people in roles like mine are supposed to be writing trends decks and knowing the answers to questions about the future. But the most valuable thing the marketing industry can do is ask the right questions.


How advanced data analytics will continue to streamline digital marketing strategy in 2020

It’s not controversial to suggest that talk of data analytics, over the last two decades, has far exceeded the examples of its successful implementation.


Programmatic Advertising Is Driving Rapid Growth in Mobile Video

As more people watch video content on their mobile devices, the nature of mobile video monetization is changing.


January 10th, 2020

Trends in 2020 to Look Out For in Digital Marketing

As we enter into a new decade in a few days, I think it is safe to say that time flies as fast as technology is evolving. The same can also be said about consumer interests, which are rapidly changing and becoming harder to predict manually.


5 Digital Marketing Trends That Will Shape 2020

The first half of 2019 was a whirlwind, especially for tech-savvy marketers on the lookout for the next critical trend. It’s easy to feel like your organization is a perpetual motion machine, jumping from one project, activation, or campaign to the next.


The Evolution Of Digital Marketing To Video Marketing

When the digital marketing age first dawned, most companies started out their digitized efforts by focusing on things like building websites for their companies, learning how to use analytics, creating digital and social media ads, and figuring out how to rank in search engine results.


Under the Tree in 2020: Data

Until 2016, the main trend regarding data display and data visualization was more data – more report types, visualization types and complicated displays. Over the last three years, however, there has been an opposing trend.


Do Most Searches Really Start on Amazon?

Historically, most marketers have equated search with general search engines like Google. But many of consumers’ most commercially oriented queries are entered directly on retail sites. And for the most part, that means Amazon.


December 20th, 2019

Digital Marketing Predictions For 2020

To quote the late baseball hall of fame player Yogi Berra, “The future ain’t what it used to be.”


Instagram takes stand against online bullying by using AI

Instagram announced a new feature that will use AI to notify users if the comment or caption they are about to post could be offensive to others. This comes at a time where cyberbullying is at an all-time high throughout the entire world.


3 things to do before California’s privacy law goes live

Companies are bracing for the Jan. 1 enactment of the California Consumer Privacy Act (CCPA).


Eye-tracking Technology Reveals Faulty Advertising Assumptions

One of the biggest challenges a marketer faces is knowing. How do you know the results of your campaign? Is it click-through rates? Open-rates? Ad impressions? Clicks? Conversion rates?


US Advertising Year in Review: More than $10 Billion Spent on Programmatic Fees amid Continuing Consolidation

The ad tech world may feel targeted (pun intended) by privacy-related scrutiny in the press, but the fees earned by the ecosystem of partners that facilitate programmatic display transactions in the US were up almost 20% this year.


Amazon Continues to Entice Consumers with Free Shipping, Even for Simple Toiletries

Most consumers want a product delivered the second they order it, and Amazon is betting on that behavior to drive more sales by offering free one-day shipping on Prime-eligible products.


December 13th, 2019

Compared to Facebook and Twitter, Reddit Has Room to Grow on Mobile

One in 10 US internet users is now on content aggregation site reddit. Its user growth is primarily being fueled by an increasing percentage of people who use the site via mobile, but we estimate that that figure still lags behind Facebook and Twitter mobile users.


How AR has gone from a buzzword to an effective communications tool

Augmented reality is not a new phenomenon, the concept has been bandied about for the past five years as ‘the next big thing in marketing’ with varying degrees of promise.


Will personalization’s role in marketing shrink as challenges grow?

Personalization is clearly a hot topic right now, as evidenced by the ANA choosing it as its marketing word of the year. Gartner’s prediction that personalization’s role will significantly diminish in a few years doesn’t deny the appeal of personalization as a marketing tactic, but underscores the growing frustrations with it.


Q4 2019 Digital Video Trends

his is the latest installment in an ongoing series of quarterly video overviews focusing on monetization, audience, platforms and content. On the radar this quarter: Advertiser investment in connected TV (CTV) is growing as more inventory becomes available.


Cyber Monday results shows mobile driving ecommerce train

Holiday shopping on Cyber Monday shattered existing records, with consumers spending $9.4 billion yesterday, a 19.7% increase from year-ago figures, when sales reached $7.9 billion, according to Adobe Analytics.


December 6th, 2019

Amazon’s cloud business bombards the market with dozens of new features as it looks to preserve its lead

Amazon’s cloud business now has over 175 different services for customers to use. That’s up from more than 100 services two years ago and 140 last year.


Who Controls Connected TV Ad Budgets?

Connected TV (CTV) ad buyers must consider how CTV purchases factor into their broader digital and TV campaigns. Figuring out how to best plan, buy and measure CTV ads is becoming more consequential as more money flows into this area.


We Call Your Bluff: 5 Digital Marketing ‘Tells’ You Need to Stop Right Now

Good marketers are hungry for knowledge and always looking to hone their craft so they can win for their clients/brands/themselves.


NEW DATA: Millennials Were Black Friday’s Big Spenders In 2019

What did you do the Friday after Thanksgiving? PYMNTS asked 2,000 consumers that very same question – and what they told us may surprise you.


The History of Cyber Monday: Q&A with Scott Silverman, Co-Founder of the Biggest Day in Ecommerce

The term “Cyber Monday” was first introduced to the retail world in 2005 via a press release from Shop.org. What is now the moniker of one of the biggest shopping holidays of the year was coined by members of the organization and its then-executive director Scott Silverman.


November 29th, 2019

Amazon Is Planning to Open Cashierless Supermarkets Next Year

Amazon.com Inc. is preparing to open Amazon Go supermarkets and pop-up stores, an expansion of the company’s cashierless ambitions that includes the possibility of licensing the technology to other retailers.


Facebook launches new market research app after shutting down its controversial VPN service

Facebook has a new market research app launching today called Viewpoints, just a few months after the company introduced an Android data collection app called Study designed to monitor what and for how long users are accessing other software on the Google-owned operating system.


Ad Business a Boon for Amazon but a Turn-Off for Shoppers

Mike Maddaloni went to Amazon.com knowing exactly what he wanted to buy.


What Marketers Should Know About TikTok Ad Formats and a Roundup on Partnership News

It’s now been more than a year since TikTok launched in the US, and in that short period, the Chinese-owned short-form video app has capitalized on the viral nature of its platform by partnering with a number of brands and slowly unveiling a slew of advertising capabilities.


Run the Numbers: Millennial and Gen Z Shoppers Trust Social Media More Than Family and Friends

Shoppers have long relied on trusted friends and family members to influence their purchases. But in the digital age, the impact of their word-of-mouth recommendations has significantly evolved, changing the ways businesses advertise to consumers, particularly to tech-savvy millennials and Generation Zers.


November 22nd, 2019

State of Digital Marketing – Priorities, Challenges, Trends and More

In today’s connected, always-on world, over 4.33 billion people are now active internet users, which is about 56% of the global population. And this number only continues to grow. Interacting with friends, family and brands through social, mobile and digital channels is very much the norm.


Mobile Video Monetization 2019

Mobile video viewing is booming. People aren’t just watching more clips on YouTube or Facebook.


How Marketers Are Leveraging Email

The popularity of email has increased exponentially since it was first introduced to the public in the mid-1990s. A mere 10 million people had an email account in 1997. By 2018, that number had risen to at least three billion and is still climbing.


New survey shows 50% of millennials trust social media influencers for brand advice

The influencer trend isn’t going away anytime soon.


Google Maintains Wide Lead in Net US Search Ad Revenues

Google’s position as the search advertising leader in the US is on solid footing, according to our latest US digital ad spending estimates.


November 15th, 2019

US Advertisers Will Allocate Nearly $7 Billion to Connected TV This Year

US advertisers will spend almost $7 billion this year on connected TV ads. Connected TV is growing rapidly as advertisers look to target audiences watching long-form, premium digital content on their living room screens.


How Digital Usage Fits into Teens’ Buying Habits

As with video viewing, digital technology has taken a large role in teens’ shopping without altogether replacing older methods.


Most Retail Banks Score Poorly for Digital Marketing

Fintechs and other challenger brands have been outdistancing many traditional financial institutions in key aspects of digital marketing efforts, according to a Gartner financial marketing study.


Engagement window shortens for holiday email marketing, study finds

Email remains an important channel for marketers around the holidays to draw interest to promotions both in stores and online, but Yes Marketing’s report indicates that optimizing for the season could require shifting campaigns earlier.


Demystifying influencer marketing: How brands can build relationships with a data-driven culture

When it comes to the practice of working with influencers, I come across a lot of fear and caution amongst marketers. Whether it’s the fear of influencer fraud, uncertainty around how to measure results, or an inability to understand the impact of their investments, people remain wary.


November 8th, 2019

FTC Issues Rules For Disclosure Of Ads By Social Media Influencers

Open up Instagram, and there’s a big chance you’ll come across a post about an influencer’s experience with a new lotion or a fancy restaurant.


Facebook’s new branding distinguishes app from acquisitions

Facebook wants more people to know it owns Instagram, WhatsApp and Oculus while still maintaining a distinct identity for its main app.


7 DIGITAL MARKETING TRENDS TO CONSIDER FOR 2020

What are biggest digital marketing trends for 2020? More—as in more influencer marketing, more content, more web video and more of what will get digital consumers engaged with your brand online.


Facebook-Google Duopoly Won’t Crack This Year

The digital duopoly of Facebook and Google is holding strong, according to our latest forecast for US digital ad spending.


YOUTUBE DEBUTS ‘SHOPPING’ ADS IN TIME FOR HOLIDAYS

YouTube is introducing “Shopping” ads in time for the holiday season.


November 1st, 2019

‘It’s still very much the Wild West’: Influencer marketing deals are now focused on performance

Brandon Billinger runs a parenting blog, The Rookie Dad, in his spare time. He doesn’t have millions of followers — he’s got just over 1,300 on Instagram — but he’s worked with brands like Charbroil, Dove for Men and Facebook.


Google rolls out BERT update to provide more nuanced search results

In November of 2018, Google rolled out a new tool to help searchers find exactly what they were looking for. Google called it Bidirectional Encoder Representations from Transformers, or BERT for short.


Is ‘digital empathy’ an oxymoron?

“Dad, why do I see ads for jeans days and weeks after I already bought a new pair?” asked my 17-year-old daughter recently, “it’s not like the salesgirl at the Free People store follows me to my car after I make a purchase asking me if I want to buy the same item.”


Report: Walmart considers Vudu sale as it tries to focus on core business

A potential sale of Vudu would show Walmart pulling back on yet another aspect of its digital business at a time when rivals are ramping up their efforts in the space.


Why Are B2B Content Marketers Steering Away from Content Creation?

Typical content marketing strategies have revolved around getting as many people to view your message as possible. For the most part, that worked for many companies who wanted to grow awareness of their brand.


October 25th, 2019

Which Channels Financial Marketers Need to Budget for in 2020

Paid media is coming back into its own as a strong marketing choice as the promise of other channels has faded or been assessed more realistically, according to a study by Gartner.


Merkle Releases Its Q3 2019 Digital Marketing Report

Merkle, a leading technology-enabled, data-driven performance marketing agency, has released its Q3 2019 Digital Marketing Report (DMR), analyzing benchmark data and key trends across paid and organic search, display, and social.


Digital Marketing vs. Traditional Marketing [Infographic]

A top-notch marketing plan is one of the most important methods for business interested in reaching a large audience and growing the bottom-line.


Why a Shortened 2019 Holiday Calendar Should Concern Retailers

This year, consumers will have six fewer days for holiday shopping between Thanksgiving and Christmas. And only one in three are aware of the impending calendar crunch, according to July 2019 data from RetailMeNot.


October 18th, 2019

Facebook Moves Forward With Digital Currency ‘Libra’ Despite High-Profile Defections

Facebook officially moved forward with its plans Monday to create a new digital currency called Libra, despite several high-profile defections from the project and intense criticism from U.S. regulators and politicians.


Amazon Sellers Are Using Facebook Chatbots To Cheat Their Way To Good Reviews

The fake Amazon review economy that once prospered in private groups on Facebook, Reddit, and Discord now has a new home in the open: Facebook ads.


Online Advertising Is Slowing, But Not for the Reasons You Might Think

Online advertising is continuing to grow, but the rate of that growth is actually slowing down, according to some analysis and forecasts. A headline in The Guardian declared that this is the slowest rate since the 2001 dot com bust.


Influencer Marketing Takes Next Step to Address Consumer Privacy, Fraud, and Accuracy

Influencer marketing isn’t going away. The big payouts for top influencers might challenge their “authentic” authority with audiences, or not. Influencers on the rise might also have fraudulent, exaggerated numbers of followers.


AMAZON NIBBLES AWAY AT GOOGLE’S SEARCH ADVERTISING DOLLARS

Amazon is the only real threat to Google’s search dominance in the U.S., according to a new report from eMarketer, which forecasts that the e-commerce giant will generate more than $7 billion in search advertising revenue this year.


October 11th, 2019

DTCs Find Best of Both Worlds in Premium Video

Marketers will lose customers if they don’t adopt a customer-centric strategy. In advertising, as well as with other communications and services, a successful business meets their consumer on the channels where an audience is to be found.


How Do Consumers Feel About Biometrics?

More retailers are investing in biometrics, including behavioral tracking and facial and voice recognition to not only improve store security—and potentially catch shoplifters—but to also target consumers with promotional content.


20 Surprising Digital Marketing Stats Every Hotel Marketer Should Know in 2019

Despite all the attention given to social media and mobile marketing, email marketing still holds a place at the big kids’ table, as one of the most continually successful online marketing platforms, in terms of both reach and ROI. Here are some numbers to consider:


The best digital marketing stats we’ve seen this week

This week’s digital marketing stats include news about social media ad spend, data privacy, NPS scores, and lots more.


Getting Ahead of the Digital Marketing Evolution Curve

Digital marketing was the firstborn child spawned from the invention of the Internet. It quickly became the major focus of businesses interactions — and transactions — both online and in person. Digital marketing now is fundamental to the success of your business.


October 4th, 2019

Why Should Cybersecurity Be a Primary Concern for Digital Marketers?

In the course of its relatively short history, digital marketing opened up a whole new world of promotion opportunities for companies of all sizes, from small businesses with virtually no budget to international corporations with thousands of employees.


How Artificial Intelligence is Changing the Landscape of Digital Marketing

Artificial Intelligence (AI) is no longer the next big thing, it is now a big thing now in digital marketing.


Global Ad-Blocking Behavior

Ad-blocking doesn’t cause major shifts in how people discover brands, but ad-blockers cite social media, review sites and mobile/tablet apps to a somewhat higher degree.


Mobile Payment Usage Is Growing, but Cash and Cards Still Have Their Place

Consumers today have more payment options than ever. Mobile payment platforms like Apple Pay, Google Pay and Samsung Pay are increasingly gaining traction, but the trinity of cash, debit and credit still dominate—especially with smaller, in-store transactions.


Boomers Aren’t as Influenced by Social Commerce as Younger Cohorts

Social media has become a hub of influence on many consumers’ shopping. Boomers, though, have been wary of this, whether via ads, postings by fellow consumers or the cajolery of “influencers.”


September 20th, 2019

Ad spend is increasing at a faster rate than previously forecast

What recession? Magna just raised its ad forecasts for 2019 and 2020. 


IAB Tech Lab Fleshes Out Plan To Target People Without Cookies

The IAB Tech Lab on Thursday began fleshing out its plan to change the way ad companies track consumers online.


Putting the Person Back Into Personalization

Recently I spoke at IRCE about personalization. The conference organizers asked me to address “advanced applications of personalization technology and its results, keying in on the more advanced applications of personalization technology most consumers won’t immediately recognize as ‘personalized,’ but that drive positive outcomes.”


New Adobe Study Confirms Email is Still Important

It may seem like old technology, but email still matters as a major channel for reaching the consumer, according to Adobes 2019 “E-mail Usage Study,” released today.


Why Amazon Is About to Upend the $70 Billion TV Ad Market

As we’ve previously covered, ad blocking in the US and many parts of Western Europe is here to stay. Many internet users are not happy with ads when they browse the web, whether it’s over privacy concerns or the general annoyance over ads ruining user experience.


September 13th, 2019

US Consumers Tolerate Ads if They’re Expecting Them or They’re Incentivized

As we’ve previously covered, ad blocking in the US and many parts of Western Europe is here to stay. Many internet users are not happy with ads when they browse the web, whether it’s over privacy concerns or the general annoyance over ads ruining user experience.


The 1-2-3 Guide to Ace Mobile App User Acquisition

Acquiring users for your native mobile app isn’t a new challenge, but it keeps getting harder. The number of apps on the market keeps on rising, and competition in every app sector keeps increasing.


Salesforce Launches Global Campaign, AdRoll Group Rebrands as NextRoll

Here’s the end of summer news roundup. First up, if Salesforce is the four fastest growing brands in the world, why not launch a campaign to trumpet its success globally? “We Bring Companies and Customers Together” is the headline message, released today on the eve of CMO Stephanie Buscemi’s keynote at DMEXCO.


Data Privacy Concerns Lessen as Consumers Adopt New Technology

Factual, a location data firm, commissioned the University of Southern California to gain insight into the consumer perspective on data privacy. The findings are based on a survey of 1,002 smartphone users ranging from 18 to 65.


HOW BRANDS CAN BUILD MICRO-COMMUNITIES AS CURES FOR SOCIAL ISOLATION

Facebook’s recent TV commercial showcasing the social network’s Groups capabilities shows us that the digital age has not eliminated our desire to spend time together in the physical world.


September 6th, 2019

Google, YouTube To Pay $170 Million Penalty Over Collecting Kids’ Personal Info

Google and its YouTube subsidiary will pay $170 million to settle allegations that YouTube collected personal information from children without their parents’ consent, the Federal Trade Commission said Wednesday.


THE DEATH OF THE LIKE: HOW ADVERTISERS CAN ADJUST INFLUENCER MARKETING STRATEGIES FOR INSTAGRAM’S RECENT UPDATE

What is Instagram without the like count? Seven countries are finding out as Instagram removes this signature feature from follower-facing content. Although users can still view the number of likes received on their own photos and videos, totals will be hidden for all other content in a user’s feed.


Which Types of Ads Annoy Consumers Most?

Consumers’ reasons for blocking ads point sharply in the direction of user experience. While it’s clear that internet users are unhappy with ad loads overall, there are also some types of ads they like more—or less.


Why Retailers Need to Pay Attention to TikTok

Video-sharing app TikTok was the darling of VidCon this year. The media latched onto its low-fi approach of seeding creators all over the conference, where fans could easily interact with them. By contrast, YouTube creators were often cordoned off into formal presentations and meet-and-greets.


Are Influencers Key to Your Content Marketing Strategy?

As a marketer, your main goal is to effectively communicate a message to your customers that will build brand loyalty and help grow your business. In today’s challenging content marketing world however, you can’t just throw facts at your customers and expect them to convert.


August 30th, 2019

Apple Card is finally available. Here’s everything you need to know about it

If you’ve been waiting for Apple to get into the credit card business with Apple Card, your wait is finally over. The Apple Card is now available.


Consumers Don’t Mind Giving Away Some Personal Data, If the Price Is Right

As privacy concerns continue to rise, you’d think consumers would be dubious about sharing their data. But according to a number of surveys on the topic, that’s not necessarily the case—especially if they get some value out of it.


16 social media updates for marketers in 2019… so far

Social media is a living organism. Things change all the time. They change in response to developers’ ideas, user requests, scandals, politics and the rise of social awareness.


4 Lessons for Orgs to Take Away From Facebook’s FTC Fine

Early last month, the Federal Trade Commission approved a fine of approximately $5 billion against Facebook for violating a 2012 privacy settlement with the agency by deceiving users about their ability to control the privacy of their personally identifiable information (PII).


Delivery Speed Can Make or Break a Customer Experience

Known as a pioneer in the delivery space, ecommerce powerhouse Amazon has transformed the standards for logistics when it comes to the customer experience. It’s had such an impact that shoppers now expect almost immediate delivery after they click “buy now.”


August 23rd, 2019

Target, Saks, Neiman Marcus Top Offenders for July Mass Email Blasts

In the month of July, retailers sent too many mass emails, with top offenders including Target, Saks and Neiman Marcus, according to data analysis from SmarterHQ that also noted about three-quarters of millennials are frustrated with too many marketing emails.


Gen Zers Are Turning to BOPUS for Instant Gratification

These days, a dominant proportion of Gen Z consumers in the US are taking advantage of “buy online, pick up in-store.”


Amazon quadruples digital ad spending to overtake Netflix, study finds

Amazon overtook Netflix as the top advertiser for video streaming services after quadrupling its digital media spending in the first half of 2019 from a year earlier.


Five Charts: Gauging Gen X’s Digital Device Usage and Attitudes Towards Advertising

Straddling the analogue and digital divide, Gen Xers are readily reachable by marketers, but they can be picky about where and how they want to interact with ads.


How Social Media and Influencers Are Changing Ecommerce

Product discovery on social media continues to grow with more than 80% of consumers discovering a product they were interested on social media, up from 58% in 2017, according to a study by social commerce platform Curalate.


August 16th, 2019

Unboxing Prime Day 2019

Last month, Amazon held its fifth annual Prime Day event to honor its Prime members with steep discounts and deals across a range of products and categories.


Facebook Advertising in 2021

Facebook’s problems are mounting. Although ad revenues for the mammoth social network are still rising, advertisers are getting restless, and users are, too.


Apple’s foldable iPhone could be further out than we thought

We may have to wait a while for a foldable iPhone and a TouchID comeback. In this week’s Apple Core roundup we’re fast forwarding to 2021 when Apple is rumored to launch a foldable iPad and an in-screen fingerprint scanner.


Amazon defends use of third-party seller data

Amazon.com Inc. defended its use of sales data from third-party sellers in response to questions from a House panel conducting a broad antitrust inquiry of the technology industry.


Facebook wants to be relevant in news again, and it’s willing to pay millions to bring back publishers

Facebook is approaching big-name news publishers hoping to secure licensing deals to republish stories and other news content, reports The Wall Street Journal.


August 9th, 2019

Personalization vs. Intrusion: How a Mix of Artificial and Human Intelligence Can Create Balance

For digital marketers, AI brings many advantages, including help in understanding data more quickly and acting more immediately to improve customer personalization.


Why Digital Marketing Disappoints a Lot of Small Businesses?

It’s not uncommon to see Small Businesses & SMEs complaining that digital marketing doesn’t work. And when you look closely they are doing the least valuable work against their very high expectations.


Current attribution solutions ‘verging on useless’, say digital marketers – survey

Digital marketing managers have slammed current attribution solutions as verging on useless, in a new survey commissioned by QueryClick.


How to maximise marketing initiatives in AI – without alienating your customers

Data mining is undoubtedly transforming marketing as we know it. Artificial intelligence (AI) is not only automating some of the most mundane and time-consuming processes, but it’s also solving the once unsolvable issue of how to turn terabytes of consumer-generated interactions into personalised experiences for each individual. 


Consumers Are More Likely to Use Emerging Technology When Interacting with Retailers

Consumers are often hesitant to engage with the latest automated customer service offerings.


August 2nd, 2019

How Many Retail Communications Are Too Many?

Retail messaging can often feel like a game of Goldilocks. Too many messages can frustrate and push consumers away, while fewer communications can put the brand at risk of no longer being relevant.


Has Chrome 76 Given Billions Of Google Users An Incentive To Use Firefox Instead?

Google has just released the Chrome 76 update which brings plenty of things to like from a security and privacy perspective, and one real stinker as far as usability and the potential for cyber-shenanigans is concerned.


Facebook announces first takedown of influence campaign with ties to Saudi government

Facebook said Thursday it had found evidence of something cyber security and national security experts have long suspected: people tied to the government of Saudi Arabia have been running covert campaigns on Facebook and Instagram in a bid to prop up support for the kingdom and attack its enemies.


eMarketer’s July Earnings Recap: Facebook, Amazon, Google, Twitter, Snapchat, Netflix

The second half of July means Q2 earnings are out. While some results were surprising, others showed companies’ continued growth, and in one instance, even a potential rebound. We offer our analysis on six companies’ results, as well as our own forecasts.


Phoning In The Holiday: Most Shoppers Will Research Purchases On Mobile

We are barely over Amazon Prime Day, and retailers are already gearing up for the holiday shopping season.


July 26th, 2019

US Consumers Appreciate In-Game Ads

Mobile gaming is quickly gaining popularity as an American pastime, topping social media and TV, according to a recent survey. For marketers, this medium is particularly beneficial, as in-game ads work to engage players and raise brand awareness.


July 19th, 2019

User Generated Content Is The Most Convincing Ad

Instagram influencers. We all hate them, precisely because we envy them. They’re apparently rich, have adoring fans, perfect wardrobes, and — most irritatingly of all — they seem to have the ability to pick up and go anywhere in the world at a moment’s notice. Paris, Turks and Caicos, Disney World. Rome.


Retail Sites Are Becoming Some of the Most Valuable Real Estate in Digital Advertising

Retail media has turned Amazon into an advertising behemoth, allowing the ecommerce giant to become a significant player in the US digital ad market.


8 Vital Social Listening Metrics Matched to Business KPIs

Social listening is one of the hottest trends in digital marketing right now – just look at this tweet during Social Media Week LA: Second biggest theme of #SMWLA: social listening, social listening, social listening.


Podcast Advertising Revenues Will Surpass $1 Billion by 2021

The podcasting industry continues to explode with potential for advertisers, and the numbers show it: Marketers spent $479 million on podcast ads in 2018, and podcast advertising revenues are projected to surpass $1 billion by 2021, according to figures from the Interactive Advertising Bureau (IAB) and PwC.


Digital Banking Transformation Strategies Neglect The Customer Experience

Despite massive investments by financial institutions on digital transformation, just one quarter of consumers report any significant improvement in the experiences offered, new research shows. One reason is that most institutions focus on internal, not consumer, goals.


July 12th, 2019

How brands are injecting creativity into digital

It can be tempting to see digital as a highly measurable, metric-driven environment that does not require the flair and emotion of above-the-line advertising.


6 Financial Marketing Takeaways from the 2019 Internet Trends Report

Every year since 1995, analysts, investors and media look forward to Mary Meeker’s report on the state of the internet.


Digital Ad Spending 2019: How Much Would Be Too Much?

The exploded adoption of internet and smartphone has completely changed the dynamics of marketing in the last few years. With the increasing penetration, brands are allocating more budget for Digital Marketing to stay ahead of the competitors.


Smart Speaker Shopping Gains Traction

Because shopping on smart speakers is gaining popularity faster than expected, we’ve raised our latest forecast for smart speaker use.


Facebook emulates rivals’ monetization playbooks to draw more creators

Facebook is introducing a number of new features to attract more online content creators, some of which resemble tools on rival sites like Amazon’s Twitch, CNet reported. The announcements arrive around a Facebook Creator Day today in Malibu, California, and ahead of the popular five-day VidCon conference for creators, which kicks off Wednesday in Anaheim.


July 5th, 2019

The best digital marketing stats we’ve seen this week

Read on for news about ad viewability, social strategy, consumer opinion on AI, and lots more to boot.


LinkedIn lifts the hood on its news feed algorithm to show how it ranks posts

LinkedIn’s Senior Director of Product Management Pete Davies shared insights this week on the changes LinkedIn has made to its news feed algorithm over the last year and a half.


Who’s taking it to the next level in customer experience? Well… nobody, says Forrester

Amazon may have stolen the crown as the world’s most valuable brand, but who are the companies pushing the boundaries with regards to customer experience?


Retailers Increase Spending Via Digital Channels, Focusing on Mobile and Search Advertising

Retailers’ digital ad spend parallels that of the overall US digital ad market this year, growing 19.1%, according to our latest forecast. For this industry, mobile and search advertising dominate ad spend allocation.


Facebook to make job, loan, credit card advertisements searchable

Facebook says it will make advertisements for jobs, loans and credit card offers searchable for all U.S. users following a legal settlement designed to eliminate discrimination on its platform.


June 28th, 2019

The Size of the Ad Fraud Problem in Digital Marketing Is Varying

In the past month, different anti-fraud vendors and researchers have concluded that ad fraud in digital marketing is lessening while also seemingly getting much worse than previously believed. So why the disparity?


8 Social Media Marketing Stats You Shouldn’t Ignore

When it comes to social media marketing, there’s a lot of misinformation, and a ton of unrealistic expectations set as a result.


4 Ways Bank Brands Can Punch Up Their CRM-Based Digital Marketing

Financial marketers have a wealth of information available at their fingertips with their existing offline addressable campaigns, customer insights, and segmentation, but many of them are not taking full advantage of this data in the digital space.


Effective Digital Marketing Trends In 2019

Digital marketing in 2019 has already been a roller coaster ride for many agencies providing SEO and PPC services.


Facebook’s New Libra Cryptocurrency Helps the Company Diversify Away from Advertising

After a year of rumors, Facebook confirmed its plans to create a financial system based off a new cryptocurrency called Libra.


June 21st, 2019

3 Digital Marketing Trends to Watch in 2019

Digital marketing is one of the most important tools for small business owners and marketers. Its relatively low cost compared to traditional forms of advertising and media make it a good option for companies with limited marketing budgets, without impacting ROI.


The future of video marketing: Growth and demand

In today’s ever-changing world of technology, video is coming in fast and hard to dominate both the entertainment and marketing space.


Mary Meeker’s Annual Tech Report Outlines Coming Shifts in Social Media and Digital Marketing

Every year, the tech sector keenly awaits Mary Meeker’s annual Internet Trends Report, which looks at the key industry shifts and developments to be aware of, in order to help marketers, and others, plan for the next major evolutions.


The best digital marketing stats we’ve seen this week

BrandZ’s ‘Top 100 Most Valuable Brands’ ranking has named Amazon as the world’s number one most valuable brand, overtaking Apple and Google for the first time in 12 years.


How brands are injecting creativity into digital

It can be tempting to see digital as a highly measurable, metric-driven environment that does not require the flair and emotion of above-the-line advertising.


June 14th, 2019

Average Time Spent on Social Media Declines

Facebook users are spending less time on the social platform, and that is leading to a reduction in overall time spent with social media in the US. Time spent on social networks declined by 1 minute last year, a stark difference from the cumulative 13-minute gain in 2016 and 2017.


5 Top Digital Marketing Trends That Are Defining 2019

Business owners and leadership teams never cease to seek new competitive advantages and ways to connect with their customers. Since digital marketing is fast moving – and certainly here to stay – you’d want to stay ahead of the curve.


Where Are D2C Brands Investing Their Marketing Dollars?

Direct-to-consumer (D2C) companies continue to disrupt traditional retail, and taking note of their marketing investment strategies might benefit traditional retailers that see these digitally-native newborns as competition.


Traditional Retailers Invest in D2C Strategies: An Interview with Charlie Cole of Samsonite

Direct-to-consumer (D2C) brands thrive on their abilities to build strong customer relationships, optimize data and identify the unmet needs of modern customers. More and more, brands see these digital natives as a threat.


June 7th, 2019

Instagram advertisers can now convert organic influencer posts into ads

Instagram is rolling out branded content ads to all advertisers, making it possible for brands to create ads using organic posts from the influencers they have relationships with.


Why marketers must be the keepers of their own content – or risk losing it

More marketers than ever are using video as a marketing tool, with the number rising from 63% in 2017 to 87% in 2019. This is unsurprising when you consider that research has found that viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.


What Mailchimp Changes Mean for Digital Marketing

In May, news broke that bootstrap email marketing platform Mailchimp is expanding to offer a full suite of marketing and customer relationship management tools.


Antitrust mania sweeps Washington as Google, Facebook, Amazon and Apple all face probes

The Trump administration and many Republicans in Congress believe that Silicon Valley is biased against conservatives. Democrats are angry about privacy issues, the 2016 election and the perceived arrogance of technology executives in the face of their criticisms.


May 31st, 2019

50+ Powerful Digital Marketing Statistics for 2019

In a world where new businesses are popping up every day, brand visibility is everything.


5 Ways in Which Digital Marketing Provides Flexibility across Channels

The internet has been transformed from it had been just a decade ago when most people got online using laptops and few understood what apps were. Most people today get online using Smartphones whose low cost has made them affordable.


The Future Of Digital Marketing In B2B Lies In These Three Ideas

There’s an interesting trend I’ve watched emerge in the B2B marketing world: It’s the budding relationship with digital marketing.


From martech silos to an omnichannel stack

For the past decade, most enterprises have focused on scaling and modernizing their martech and digital experience (DX) stacks, pushing ever-richer content and experiences through web content management (WCM) systems, marketing automation/ESP platforms, and CRM environments, among others.


Facebook’s Clear History Tool: What Advertisers Should (and Should Not) Worry About

Facebook announced recently that it will roll out a new tool for managing off-Facebook activity—more widely known as the “Clear History” tool—in the coming months.


May 24th, 2019

4 Major Marketing Trends for 2020 and Beyond

Can you believe it’s almost 2020? When I began my marketing career over a decade ago in 2009, I could hardly imagine what I’d be doing today as a marketing leader at an enterprise organization …


The best digital marketing stats we’ve seen this week

Monetate’s Ecommerce Quarterly Report has revealed that conversion, add-to-cart, and cart abandonment rates improve exponentially over a series of personalised page views – with three pages of personalised content being the tipping point for driving action.


Will AI in digital marketing lead to marketer obsolescence?

I just returned from attending several spring digital marketing conferences – Adobe Summit and Martech West. In both the art of the possible was on full display and got me thinking about whether fully-automated AI-driven digital marketing could ever be a thing, and what realistic automation goals look like.


Chatbots are the Future of Digital Marketing [Infographic]

How many chat messages have you sent today?


Is Cash Still King? Consumers Talk Mobile Payment Pain Points

While many shoppers still pay with cash, mobile payment utilization continues to increase. To keep adoption rates on the rise, however, better improvements to visibility, quality, connection and usage instructions will need to be implemented.


May 17th, 2019

What Types of Personalized Content Appeal to Consumers?

Finding the right balance when serving personalized content to consumers can be tricky. But marketers that do this successfully understand that fostering better communication with their target audience is key.


TV Ads Still More Relevant to Consumers than Streaming Video Ads

Despite marketers’ efforts with advanced programmatic and data targeting for video ads, consumers still find that they are more likely to be served a relevant ad on linear TV.


Facebook warns advertisers ‘Clear History’ tool may impact ad targeting

Facebook released an announcement Tuesday letting advertisers know that its coming “Clear History” tool — a feature that will allow users to disconnect their off-Facebook activity from their profile — may impact ad targeting, but will not affect any measurement or analytics tools.


Chatbots could drive $112 billion in retail sales by 2023

As technology improves with natural language processing and AI, chatbots will take away revenue from other marketing channels, a recent study examining retail brands by Juniper Networks claims.


The rise of ‘eception’ and the ethical issues arising from humanising AI in customer experience

You land on a website one day and “Jay” sends you a welcome message and an invitation to chat. Jay has a smiley headshot displayed and seems well-spoken enough. But is Jay a human customer service agent, or a bot?


May 10th, 2019

How Entrepreneurs Can Use AI to Perform Better in Digital Marketing

Artificial intelligence (AI) may be mankind’s most astonishing creation to date. With its growing presence, its applications have permeated every aspect of society, commerce and even governance.


Three Ways To Leverage AI And Keep Pace With The Future Of Digital Marketing

From personal assistants to legal counsel on parking fines, artificial intelligence (AI) and machine learning (ML) have established their potential as disruptive technology that will alter industries.


Why advertising spend will shift as brands track sales, not clicks

Marketing budgets are on the up. According to the latest IPA Bellwether Report, a net balance of 8.7% of marketers said their budgets had increased in the first three months of this year; marking a huge improvement on the previous quarter’s 0%. And digital was one of the top areas to see a boost in investment.


How Does Digital Marketing Impact The Consumer Decision Making Process?

At one time, there was a fairly universal business model which applied to virtually every company. The customer would become aware of their product through a printed advert or billboard. They would then speak with the company selling the product to obtain a quote. 


Millennials and Gen Zers Are Less Inclined to Participate in Loyalty Programs

Loyalty programs have drawn in many consumers over the years, but millennials and Gen Zers are not participating at the same levels as generations before them.


May 3rd, 2019

More Than Half of US Social Network Users Will Be Mobile-Only in 2019

Fewer people in the US are accessing social networking sites via computers, with the majority of users now exclusively on mobile devices.


TV Still Dominates Upfront Dollars, But Digital Media Makes Inroads

Growing digital video media apps/platforms will try to make an impact in the traditional TV upfront buying market this year. But don’t expect much, if any dramatic shifts in dollars.


Digital Media Market 2019- Global Industry Analysis, By Key Players, Segmentation, Trends and Forecast By 2025

A new market study, titled “Discover Global Digital Media Market Upcoming Trends, Growth Drivers and Challenges” has been featured on WiseGuyReports.


Scan, Bag, Go, Repeat – How Brick and Mortar Companies Are Using the Best Features of Ecommerce?

Let’s say you’re relaxing on your couch on a rainy evening, fresh from a long day at the office. You just want to sit back and unwind by scrolling through social media. Then, you see it – an ad for your favorite brand’s newest edition running shoes. You’ve been craving for them since last year’s edition was released.


Facebook sees 26% revenue growth as $5B FTC fine looms

Facebook reported Q1 2019 ad revenue of $14.9 billion, jumping 26% from $11.8 billion a year earlier, while its average revenue per user rose 16% to $6.42 during the period, according to a company announcement.


55% of US mobile users can’t live without cash, study says

More than half (55%) of U.S. mobile users said they hate the idea of life without cash, signifying a major hurdle for banks, payments processors and tech companies that urge consumers to adopt digital wallets, according to a survey by Origin, Hill Holliday’s independent research arm.


April 26th, 2019

Healthcare Marketing: Boost Digital Marketing with Direct Mail

You may think that in today’s digital world, direct mail marketing is a relic of the past. However, direct mail is still one of the best ways to nurture existing relationships and reach new patients, which can actually boost digital marketing results. Here are the best tips on how to do just that.


Three Ways To Leverage AI And Keep Pace With The Future Of Digital Marketing

From personal assistants to legal counsel on parking fines, artificial intelligence (AI) and machine learning (ML) have established their potential as disruptive technology that will alter industries.


Snapchat Publishes New Report on the Evolution of Video Consumption

With video consumption behaviors evolving, online platforms are working to find the best way to re-direct TV viewers into their apps and offerings, in order to take a bigger chunk of the $70 billion TV ad market.


Want To Target Millennial Males Via Advertising? Use Artificial Intelligence!

Millennial males have long been notorious for being difficult to reach via traditional advertising media. So it is with interest that I have been watching Mike’s Hard Lemonade’s efforts to target Millennial males ages 25-29 with a campaign called “Drink on the bright side,” an extension of a campaign that debuted in 2017.


April 19th, 2019

5 Digital Marketing Trends in 2019

In order to stay relevant and connected to consumers, a company’s digital marketing strategy needs to stay up to date and continually develop to keep pace with competitors. 


3 Ways to Grab Consumers’ Attention With Video Ads

Too much of a good thing can be a recipe for disaster.


What CMOs need to address today to protect their digital marketing efforts

Digital brings vast opportunities for CMOs to reach consumers anytime, anywhere, on a variety of devices and channels. 


5 Digital Marketing & E-Commerce Success Stories To Draw Inspiration From

In today’s highly competitive e-commerce and digital marketing world, it is not easy for a company to stand out. Many startups facing great odds of even making it and end up falling or being absorbed by bigger companies along the way.


How David’s Bridal reinvented its digital marketing strategy for prom season

Following a troublesome 2018, David’s Bridal is looking for new growth opportunities.


April 12th, 2019

Artificial Intelligence: The Holy Grail of Digital Marketing

AI offers exceptional opportunities particularly in digital marketing while irrefutably revolutionizing and propelling the industry. AI is the ability of a computer or computer-enabled robotic systems to process massive amounts of in-depth data and produce outcomes similar to the thought processes of humans in learning, analysing, decision making, and problem-solving.


79% of Digital Advertisers are Also Using SEO in Their Marketing Strategies

New data reveals that 79% of digital advertisers are also using SEO as part of their marketing strategy in 2019.


Marketing in the Third Dimension

Ads have been two dimensional for a very long time. Whatever ad you see on TV, newspaper, print magazine, laptop screen or mobile phone screen – all are two-dimensional ads. The ad is on a screen and the screen has only two axis. X & Y. Width and height.


TransUnion Extends Digital Marketing Efforts into the Advanced TV Space

Over-the-top (OTT) content providers that deliver media streaming as a standalone product are changing the way consumers consume content. To align with these shifting consumer preferences and the evolving media landscape, TransUnion is entering the growing Advanced TV marketplace through a partnership with Tru Optik, an OTT data management platform.


Gartner Says B2B Manufacturing Brands Must Improve Digital Marketing Operations to Drive Growth and Defend Against Competition

Most B2B manufacturers are struggling to build the digital marketing strategies and purchase guidance needed to help buyers make the most informed decisions, according to Gartner, Inc. In a ranking of digital performance among B2B manufacturing brands, 62 percent of these brands fell below average.


April 5th, 2019

Google, Facebook ad gains continue to shrink what’s left for everyone else, says analyst firm

With Google and Facebook gobbling up more of the internet ad market this year, the rest of the players are left battling for a shrinking slice of the pie, according to research and consulting firm WARC’s latest Global Ad Trends report.


Online Marketing for Insurance Agencies: 7 Steps to Success

Part of building a successful insurance agency is recognizing trends in marketing and directing your efforts appropriately to meet the needs of an evolving industry. While online marketing for insurance agencies isn’t new, many brokers haven’t explored the vast potential of reaching prospects, generating leads, and building your brand in this very cost-effective channel. 


Top 7 Digital Marketing Trends That Business Owners Should Follow (infographic)

With ever increasing competition, there is a constant pressure on marketers to develop effective digital marketing campaigns. In order to do so, staying updated with the latest digital marketing statistics and having a firm grip on effective trends is the need of the hour for everyone who is doing business online.


Digital Ad Spending 2019

Despite early warning signs of a global economic slowdown, the possibility of a recession is not keeping most advertisers up at night. Ad spending will continue to rise across the globe, with digital driving most of the growth. 


Finding The Sweet Spot With Traditional And Digital Marketing

Grab the nearest electronic device and all the information you’ll ever need about nearly any product or service can be at your fingertips within seconds. According to one survey, today, about half of e-commerce traffic comes from mobile users, and 56% of online shoppers will pull up consumer reviews before they buy.


 
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