May 17th, 2019

What Types of Personalized Content Appeal to Consumers?

Finding the right balance when serving personalized content to consumers can be tricky. But marketers that do this successfully understand that fostering better communication with their target audience is key.

TV Ads Still More Relevant to Consumers than Streaming Video Ads

Despite marketers’ efforts with advanced programmatic and data targeting for video ads, consumers still find that they are more likely to be served a relevant ad on linear TV.

Facebook warns advertisers ‘Clear History’ tool may impact ad targeting

Facebook released an announcement Tuesday letting advertisers know that its coming “Clear History” tool — a feature that will allow users to disconnect their off-Facebook activity from their profile — may impact ad targeting, but will not affect any measurement or analytics tools.

Chatbots could drive $112 billion in retail sales by 2023

As technology improves with natural language processing and AI, chatbots will take away revenue from other marketing channels, a recent study examining retail brands by Juniper Networks claims.

The rise of ‘eception’ and the ethical issues arising from humanising AI in customer experience

You land on a website one day and “Jay” sends you a welcome message and an invitation to chat. Jay has a smiley headshot displayed and seems well-spoken enough. But is Jay a human customer service agent, or a bot?

May 10th, 2019

How Entrepreneurs Can Use AI to Perform Better in Digital Marketing

Artificial intelligence (AI) may be mankind’s most astonishing creation to date. With its growing presence, its applications have permeated every aspect of society, commerce and even governance.

Three Ways To Leverage AI And Keep Pace With The Future Of Digital Marketing

From personal assistants to legal counsel on parking fines, artificial intelligence (AI) and machine learning (ML) have established their potential as disruptive technology that will alter industries.

Why advertising spend will shift as brands track sales, not clicks

Marketing budgets are on the up. According to the latest IPA Bellwether Report, a net balance of 8.7% of marketers said their budgets had increased in the first three months of this year; marking a huge improvement on the previous quarter’s 0%. And digital was one of the top areas to see a boost in investment.

How Does Digital Marketing Impact The Consumer Decision Making Process?

At one time, there was a fairly universal business model which applied to virtually every company. The customer would become aware of their product through a printed advert or billboard. They would then speak with the company selling the product to obtain a quote. 

Millennials and Gen Zers Are Less Inclined to Participate in Loyalty Programs

Loyalty programs have drawn in many consumers over the years, but millennials and Gen Zers are not participating at the same levels as generations before them.

May 3rd, 2019

More Than Half of US Social Network Users Will Be Mobile-Only in 2019

Fewer people in the US are accessing social networking sites via computers, with the majority of users now exclusively on mobile devices.

TV Still Dominates Upfront Dollars, But Digital Media Makes Inroads

Growing digital video media apps/platforms will try to make an impact in the traditional TV upfront buying market this year. But don’t expect much, if any dramatic shifts in dollars.

Digital Media Market 2019- Global Industry Analysis, By Key Players, Segmentation, Trends and Forecast By 2025

A new market study, titled “Discover Global Digital Media Market Upcoming Trends, Growth Drivers and Challenges” has been featured on WiseGuyReports.

Scan, Bag, Go, Repeat – How Brick and Mortar Companies Are Using the Best Features of Ecommerce?

Let’s say you’re relaxing on your couch on a rainy evening, fresh from a long day at the office. You just want to sit back and unwind by scrolling through social media. Then, you see it – an ad for your favorite brand’s newest edition running shoes. You’ve been craving for them since last year’s edition was released.

Facebook sees 26% revenue growth as $5B FTC fine looms

Facebook reported Q1 2019 ad revenue of $14.9 billion, jumping 26% from $11.8 billion a year earlier, while its average revenue per user rose 16% to $6.42 during the period, according to a company announcement.

55% of US mobile users can’t live without cash, study says

More than half (55%) of U.S. mobile users said they hate the idea of life without cash, signifying a major hurdle for banks, payments processors and tech companies that urge consumers to adopt digital wallets, according to a survey by Origin, Hill Holliday’s independent research arm.

April 26th, 2019

Healthcare Marketing: Boost Digital Marketing with Direct Mail

You may think that in today’s digital world, direct mail marketing is a relic of the past. However, direct mail is still one of the best ways to nurture existing relationships and reach new patients, which can actually boost digital marketing results. Here are the best tips on how to do just that.

Three Ways To Leverage AI And Keep Pace With The Future Of Digital Marketing

From personal assistants to legal counsel on parking fines, artificial intelligence (AI) and machine learning (ML) have established their potential as disruptive technology that will alter industries.

Snapchat Publishes New Report on the Evolution of Video Consumption

With video consumption behaviors evolving, online platforms are working to find the best way to re-direct TV viewers into their apps and offerings, in order to take a bigger chunk of the $70 billion TV ad market.

Want To Target Millennial Males Via Advertising? Use Artificial Intelligence!

Millennial males have long been notorious for being difficult to reach via traditional advertising media. So it is with interest that I have been watching Mike’s Hard Lemonade’s efforts to target Millennial males ages 25-29 with a campaign called “Drink on the bright side,” an extension of a campaign that debuted in 2017.

April 19th, 2019

5 Digital Marketing Trends in 2019

In order to stay relevant and connected to consumers, a company’s digital marketing strategy needs to stay up to date and continually develop to keep pace with competitors. 

3 Ways to Grab Consumers’ Attention With Video Ads

Too much of a good thing can be a recipe for disaster.

What CMOs need to address today to protect their digital marketing efforts

Digital brings vast opportunities for CMOs to reach consumers anytime, anywhere, on a variety of devices and channels. 

5 Digital Marketing & E-Commerce Success Stories To Draw Inspiration From

In today’s highly competitive e-commerce and digital marketing world, it is not easy for a company to stand out. Many startups facing great odds of even making it and end up falling or being absorbed by bigger companies along the way.

How David’s Bridal reinvented its digital marketing strategy for prom season

Following a troublesome 2018, David’s Bridal is looking for new growth opportunities.

April 12th, 2019

Artificial Intelligence: The Holy Grail of Digital Marketing

AI offers exceptional opportunities particularly in digital marketing while irrefutably revolutionizing and propelling the industry. AI is the ability of a computer or computer-enabled robotic systems to process massive amounts of in-depth data and produce outcomes similar to the thought processes of humans in learning, analysing, decision making, and problem-solving.

79% of Digital Advertisers are Also Using SEO in Their Marketing Strategies

New data reveals that 79% of digital advertisers are also using SEO as part of their marketing strategy in 2019.

Marketing in the Third Dimension

Ads have been two dimensional for a very long time. Whatever ad you see on TV, newspaper, print magazine, laptop screen or mobile phone screen – all are two-dimensional ads. The ad is on a screen and the screen has only two axis. X & Y. Width and height.

TransUnion Extends Digital Marketing Efforts into the Advanced TV Space

Over-the-top (OTT) content providers that deliver media streaming as a standalone product are changing the way consumers consume content. To align with these shifting consumer preferences and the evolving media landscape, TransUnion is entering the growing Advanced TV marketplace through a partnership with Tru Optik, an OTT data management platform.

Gartner Says B2B Manufacturing Brands Must Improve Digital Marketing Operations to Drive Growth and Defend Against Competition

Most B2B manufacturers are struggling to build the digital marketing strategies and purchase guidance needed to help buyers make the most informed decisions, according to Gartner, Inc. In a ranking of digital performance among B2B manufacturing brands, 62 percent of these brands fell below average.

April 5th, 2019

Google, Facebook ad gains continue to shrink what’s left for everyone else, says analyst firm

With Google and Facebook gobbling up more of the internet ad market this year, the rest of the players are left battling for a shrinking slice of the pie, according to research and consulting firm WARC’s latest Global Ad Trends report.

Online Marketing for Insurance Agencies: 7 Steps to Success

Part of building a successful insurance agency is recognizing trends in marketing and directing your efforts appropriately to meet the needs of an evolving industry. While online marketing for insurance agencies isn’t new, many brokers haven’t explored the vast potential of reaching prospects, generating leads, and building your brand in this very cost-effective channel. 

Top 7 Digital Marketing Trends That Business Owners Should Follow (infographic)

With ever increasing competition, there is a constant pressure on marketers to develop effective digital marketing campaigns. In order to do so, staying updated with the latest digital marketing statistics and having a firm grip on effective trends is the need of the hour for everyone who is doing business online.

Digital Ad Spending 2019

Despite early warning signs of a global economic slowdown, the possibility of a recession is not keeping most advertisers up at night. Ad spending will continue to rise across the globe, with digital driving most of the growth. 

Finding The Sweet Spot With Traditional And Digital Marketing

Grab the nearest electronic device and all the information you’ll ever need about nearly any product or service can be at your fingertips within seconds. According to one survey, today, about half of e-commerce traffic comes from mobile users, and 56% of online shoppers will pull up consumer reviews before they buy.