July 19th, 2019

User Generated Content Is The Most Convincing Ad

Instagram influencers. We all hate them, precisely because we envy them. They’re apparently rich, have adoring fans, perfect wardrobes, and — most irritatingly of all — they seem to have the ability to pick up and go anywhere in the world at a moment’s notice. Paris, Turks and Caicos, Disney World. Rome.

Retail Sites Are Becoming Some of the Most Valuable Real Estate in Digital Advertising

Retail media has turned Amazon into an advertising behemoth, allowing the ecommerce giant to become a significant player in the US digital ad market.

8 Vital Social Listening Metrics Matched to Business KPIs

Social listening is one of the hottest trends in digital marketing right now – just look at this tweet during Social Media Week LA: Second biggest theme of #SMWLA: social listening, social listening, social listening.

Podcast Advertising Revenues Will Surpass $1 Billion by 2021

The podcasting industry continues to explode with potential for advertisers, and the numbers show it: Marketers spent $479 million on podcast ads in 2018, and podcast advertising revenues are projected to surpass $1 billion by 2021, according to figures from the Interactive Advertising Bureau (IAB) and PwC.

Digital Banking Transformation Strategies Neglect The Customer Experience

Despite massive investments by financial institutions on digital transformation, just one quarter of consumers report any significant improvement in the experiences offered, new research shows. One reason is that most institutions focus on internal, not consumer, goals.

July 12th, 2019

How brands are injecting creativity into digital

It can be tempting to see digital as a highly measurable, metric-driven environment that does not require the flair and emotion of above-the-line advertising.

6 Financial Marketing Takeaways from the 2019 Internet Trends Report

Every year since 1995, analysts, investors and media look forward to Mary Meeker’s report on the state of the internet.

Digital Ad Spending 2019: How Much Would Be Too Much?

The exploded adoption of internet and smartphone has completely changed the dynamics of marketing in the last few years. With the increasing penetration, brands are allocating more budget for Digital Marketing to stay ahead of the competitors.

Smart Speaker Shopping Gains Traction

Because shopping on smart speakers is gaining popularity faster than expected, we’ve raised our latest forecast for smart speaker use.

Facebook emulates rivals’ monetization playbooks to draw more creators

Facebook is introducing a number of new features to attract more online content creators, some of which resemble tools on rival sites like Amazon’s Twitch, CNet reported. The announcements arrive around a Facebook Creator Day today in Malibu, California, and ahead of the popular five-day VidCon conference for creators, which kicks off Wednesday in Anaheim.

July 5th, 2019

The best digital marketing stats we’ve seen this week

Read on for news about ad viewability, social strategy, consumer opinion on AI, and lots more to boot.

LinkedIn lifts the hood on its news feed algorithm to show how it ranks posts

LinkedIn’s Senior Director of Product Management Pete Davies shared insights this week on the changes LinkedIn has made to its news feed algorithm over the last year and a half.

Who’s taking it to the next level in customer experience? Well… nobody, says Forrester

Amazon may have stolen the crown as the world’s most valuable brand, but who are the companies pushing the boundaries with regards to customer experience?

Retailers Increase Spending Via Digital Channels, Focusing on Mobile and Search Advertising

Retailers’ digital ad spend parallels that of the overall US digital ad market this year, growing 19.1%, according to our latest forecast. For this industry, mobile and search advertising dominate ad spend allocation.

Facebook to make job, loan, credit card advertisements searchable

Facebook says it will make advertisements for jobs, loans and credit card offers searchable for all U.S. users following a legal settlement designed to eliminate discrimination on its platform.

June 28th, 2019

The Size of the Ad Fraud Problem in Digital Marketing Is Varying

In the past month, different anti-fraud vendors and researchers have concluded that ad fraud in digital marketing is lessening while also seemingly getting much worse than previously believed. So why the disparity?

8 Social Media Marketing Stats You Shouldn’t Ignore

When it comes to social media marketing, there’s a lot of misinformation, and a ton of unrealistic expectations set as a result.

4 Ways Bank Brands Can Punch Up Their CRM-Based Digital Marketing

Financial marketers have a wealth of information available at their fingertips with their existing offline addressable campaigns, customer insights, and segmentation, but many of them are not taking full advantage of this data in the digital space.

Effective Digital Marketing Trends In 2019

Digital marketing in 2019 has already been a roller coaster ride for many agencies providing SEO and PPC services.

Facebook’s New Libra Cryptocurrency Helps the Company Diversify Away from Advertising

After a year of rumors, Facebook confirmed its plans to create a financial system based off a new cryptocurrency called Libra.

June 21st, 2019

3 Digital Marketing Trends to Watch in 2019

Digital marketing is one of the most important tools for small business owners and marketers. Its relatively low cost compared to traditional forms of advertising and media make it a good option for companies with limited marketing budgets, without impacting ROI.

The future of video marketing: Growth and demand

In today’s ever-changing world of technology, video is coming in fast and hard to dominate both the entertainment and marketing space.

Mary Meeker’s Annual Tech Report Outlines Coming Shifts in Social Media and Digital Marketing

Every year, the tech sector keenly awaits Mary Meeker’s annual Internet Trends Report, which looks at the key industry shifts and developments to be aware of, in order to help marketers, and others, plan for the next major evolutions.

The best digital marketing stats we’ve seen this week

BrandZ’s ‘Top 100 Most Valuable Brands’ ranking has named Amazon as the world’s number one most valuable brand, overtaking Apple and Google for the first time in 12 years.

How brands are injecting creativity into digital

It can be tempting to see digital as a highly measurable, metric-driven environment that does not require the flair and emotion of above-the-line advertising.

June 14th, 2019

Average Time Spent on Social Media Declines

Facebook users are spending less time on the social platform, and that is leading to a reduction in overall time spent with social media in the US. Time spent on social networks declined by 1 minute last year, a stark difference from the cumulative 13-minute gain in 2016 and 2017.

5 Top Digital Marketing Trends That Are Defining 2019

Business owners and leadership teams never cease to seek new competitive advantages and ways to connect with their customers. Since digital marketing is fast moving – and certainly here to stay – you’d want to stay ahead of the curve.

Where Are D2C Brands Investing Their Marketing Dollars?

Direct-to-consumer (D2C) companies continue to disrupt traditional retail, and taking note of their marketing investment strategies might benefit traditional retailers that see these digitally-native newborns as competition.

Traditional Retailers Invest in D2C Strategies: An Interview with Charlie Cole of Samsonite

Direct-to-consumer (D2C) brands thrive on their abilities to build strong customer relationships, optimize data and identify the unmet needs of modern customers. More and more, brands see these digital natives as a threat.

June 7th, 2019

Instagram advertisers can now convert organic influencer posts into ads

Instagram is rolling out branded content ads to all advertisers, making it possible for brands to create ads using organic posts from the influencers they have relationships with.

Why marketers must be the keepers of their own content – or risk losing it

More marketers than ever are using video as a marketing tool, with the number rising from 63% in 2017 to 87% in 2019. This is unsurprising when you consider that research has found that viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.

What Mailchimp Changes Mean for Digital Marketing

In May, news broke that bootstrap email marketing platform Mailchimp is expanding to offer a full suite of marketing and customer relationship management tools.

Antitrust mania sweeps Washington as Google, Facebook, Amazon and Apple all face probes

The Trump administration and many Republicans in Congress believe that Silicon Valley is biased against conservatives. Democrats are angry about privacy issues, the 2016 election and the perceived arrogance of technology executives in the face of their criticisms.

May 31st, 2019

50+ Powerful Digital Marketing Statistics for 2019

In a world where new businesses are popping up every day, brand visibility is everything.

5 Ways in Which Digital Marketing Provides Flexibility across Channels

The internet has been transformed from it had been just a decade ago when most people got online using laptops and few understood what apps were. Most people today get online using Smartphones whose low cost has made them affordable.

The Future Of Digital Marketing In B2B Lies In These Three Ideas

There’s an interesting trend I’ve watched emerge in the B2B marketing world: It’s the budding relationship with digital marketing.

From martech silos to an omnichannel stack

For the past decade, most enterprises have focused on scaling and modernizing their martech and digital experience (DX) stacks, pushing ever-richer content and experiences through web content management (WCM) systems, marketing automation/ESP platforms, and CRM environments, among others.

Facebook’s Clear History Tool: What Advertisers Should (and Should Not) Worry About

Facebook announced recently that it will roll out a new tool for managing off-Facebook activity—more widely known as the “Clear History” tool—in the coming months.

May 24th, 2019

4 Major Marketing Trends for 2020 and Beyond

Can you believe it’s almost 2020? When I began my marketing career over a decade ago in 2009, I could hardly imagine what I’d be doing today as a marketing leader at an enterprise organization …

The best digital marketing stats we’ve seen this week

Monetate’s Ecommerce Quarterly Report has revealed that conversion, add-to-cart, and cart abandonment rates improve exponentially over a series of personalised page views – with three pages of personalised content being the tipping point for driving action.

Will AI in digital marketing lead to marketer obsolescence?

I just returned from attending several spring digital marketing conferences – Adobe Summit and Martech West. In both the art of the possible was on full display and got me thinking about whether fully-automated AI-driven digital marketing could ever be a thing, and what realistic automation goals look like.

Chatbots are the Future of Digital Marketing [Infographic]

How many chat messages have you sent today?

Is Cash Still King? Consumers Talk Mobile Payment Pain Points

While many shoppers still pay with cash, mobile payment utilization continues to increase. To keep adoption rates on the rise, however, better improvements to visibility, quality, connection and usage instructions will need to be implemented.

May 17th, 2019

What Types of Personalized Content Appeal to Consumers?

Finding the right balance when serving personalized content to consumers can be tricky. But marketers that do this successfully understand that fostering better communication with their target audience is key.

TV Ads Still More Relevant to Consumers than Streaming Video Ads

Despite marketers’ efforts with advanced programmatic and data targeting for video ads, consumers still find that they are more likely to be served a relevant ad on linear TV.

Facebook warns advertisers ‘Clear History’ tool may impact ad targeting

Facebook released an announcement Tuesday letting advertisers know that its coming “Clear History” tool — a feature that will allow users to disconnect their off-Facebook activity from their profile — may impact ad targeting, but will not affect any measurement or analytics tools.

Chatbots could drive $112 billion in retail sales by 2023

As technology improves with natural language processing and AI, chatbots will take away revenue from other marketing channels, a recent study examining retail brands by Juniper Networks claims.

The rise of ‘eception’ and the ethical issues arising from humanising AI in customer experience

You land on a website one day and “Jay” sends you a welcome message and an invitation to chat. Jay has a smiley headshot displayed and seems well-spoken enough. But is Jay a human customer service agent, or a bot?

May 10th, 2019

How Entrepreneurs Can Use AI to Perform Better in Digital Marketing

Artificial intelligence (AI) may be mankind’s most astonishing creation to date. With its growing presence, its applications have permeated every aspect of society, commerce and even governance.

Three Ways To Leverage AI And Keep Pace With The Future Of Digital Marketing

From personal assistants to legal counsel on parking fines, artificial intelligence (AI) and machine learning (ML) have established their potential as disruptive technology that will alter industries.

Why advertising spend will shift as brands track sales, not clicks

Marketing budgets are on the up. According to the latest IPA Bellwether Report, a net balance of 8.7% of marketers said their budgets had increased in the first three months of this year; marking a huge improvement on the previous quarter’s 0%. And digital was one of the top areas to see a boost in investment.

How Does Digital Marketing Impact The Consumer Decision Making Process?

At one time, there was a fairly universal business model which applied to virtually every company. The customer would become aware of their product through a printed advert or billboard. They would then speak with the company selling the product to obtain a quote. 

Millennials and Gen Zers Are Less Inclined to Participate in Loyalty Programs

Loyalty programs have drawn in many consumers over the years, but millennials and Gen Zers are not participating at the same levels as generations before them.

May 3rd, 2019

More Than Half of US Social Network Users Will Be Mobile-Only in 2019

Fewer people in the US are accessing social networking sites via computers, with the majority of users now exclusively on mobile devices.

TV Still Dominates Upfront Dollars, But Digital Media Makes Inroads

Growing digital video media apps/platforms will try to make an impact in the traditional TV upfront buying market this year. But don’t expect much, if any dramatic shifts in dollars.

Digital Media Market 2019- Global Industry Analysis, By Key Players, Segmentation, Trends and Forecast By 2025

A new market study, titled “Discover Global Digital Media Market Upcoming Trends, Growth Drivers and Challenges” has been featured on WiseGuyReports.

Scan, Bag, Go, Repeat – How Brick and Mortar Companies Are Using the Best Features of Ecommerce?

Let’s say you’re relaxing on your couch on a rainy evening, fresh from a long day at the office. You just want to sit back and unwind by scrolling through social media. Then, you see it – an ad for your favorite brand’s newest edition running shoes. You’ve been craving for them since last year’s edition was released.

Facebook sees 26% revenue growth as $5B FTC fine looms

Facebook reported Q1 2019 ad revenue of $14.9 billion, jumping 26% from $11.8 billion a year earlier, while its average revenue per user rose 16% to $6.42 during the period, according to a company announcement.

55% of US mobile users can’t live without cash, study says

More than half (55%) of U.S. mobile users said they hate the idea of life without cash, signifying a major hurdle for banks, payments processors and tech companies that urge consumers to adopt digital wallets, according to a survey by Origin, Hill Holliday’s independent research arm.

April 26th, 2019

Healthcare Marketing: Boost Digital Marketing with Direct Mail

You may think that in today’s digital world, direct mail marketing is a relic of the past. However, direct mail is still one of the best ways to nurture existing relationships and reach new patients, which can actually boost digital marketing results. Here are the best tips on how to do just that.

Three Ways To Leverage AI And Keep Pace With The Future Of Digital Marketing

From personal assistants to legal counsel on parking fines, artificial intelligence (AI) and machine learning (ML) have established their potential as disruptive technology that will alter industries.

Snapchat Publishes New Report on the Evolution of Video Consumption

With video consumption behaviors evolving, online platforms are working to find the best way to re-direct TV viewers into their apps and offerings, in order to take a bigger chunk of the $70 billion TV ad market.

Want To Target Millennial Males Via Advertising? Use Artificial Intelligence!

Millennial males have long been notorious for being difficult to reach via traditional advertising media. So it is with interest that I have been watching Mike’s Hard Lemonade’s efforts to target Millennial males ages 25-29 with a campaign called “Drink on the bright side,” an extension of a campaign that debuted in 2017.

April 19th, 2019

5 Digital Marketing Trends in 2019

In order to stay relevant and connected to consumers, a company’s digital marketing strategy needs to stay up to date and continually develop to keep pace with competitors. 

3 Ways to Grab Consumers’ Attention With Video Ads

Too much of a good thing can be a recipe for disaster.

What CMOs need to address today to protect their digital marketing efforts

Digital brings vast opportunities for CMOs to reach consumers anytime, anywhere, on a variety of devices and channels. 

5 Digital Marketing & E-Commerce Success Stories To Draw Inspiration From

In today’s highly competitive e-commerce and digital marketing world, it is not easy for a company to stand out. Many startups facing great odds of even making it and end up falling or being absorbed by bigger companies along the way.

How David’s Bridal reinvented its digital marketing strategy for prom season

Following a troublesome 2018, David’s Bridal is looking for new growth opportunities.

April 12th, 2019

Artificial Intelligence: The Holy Grail of Digital Marketing

AI offers exceptional opportunities particularly in digital marketing while irrefutably revolutionizing and propelling the industry. AI is the ability of a computer or computer-enabled robotic systems to process massive amounts of in-depth data and produce outcomes similar to the thought processes of humans in learning, analysing, decision making, and problem-solving.

79% of Digital Advertisers are Also Using SEO in Their Marketing Strategies

New data reveals that 79% of digital advertisers are also using SEO as part of their marketing strategy in 2019.

Marketing in the Third Dimension

Ads have been two dimensional for a very long time. Whatever ad you see on TV, newspaper, print magazine, laptop screen or mobile phone screen – all are two-dimensional ads. The ad is on a screen and the screen has only two axis. X & Y. Width and height.

TransUnion Extends Digital Marketing Efforts into the Advanced TV Space

Over-the-top (OTT) content providers that deliver media streaming as a standalone product are changing the way consumers consume content. To align with these shifting consumer preferences and the evolving media landscape, TransUnion is entering the growing Advanced TV marketplace through a partnership with Tru Optik, an OTT data management platform.

Gartner Says B2B Manufacturing Brands Must Improve Digital Marketing Operations to Drive Growth and Defend Against Competition

Most B2B manufacturers are struggling to build the digital marketing strategies and purchase guidance needed to help buyers make the most informed decisions, according to Gartner, Inc. In a ranking of digital performance among B2B manufacturing brands, 62 percent of these brands fell below average.

April 5th, 2019

Google, Facebook ad gains continue to shrink what’s left for everyone else, says analyst firm

With Google and Facebook gobbling up more of the internet ad market this year, the rest of the players are left battling for a shrinking slice of the pie, according to research and consulting firm WARC’s latest Global Ad Trends report.

Online Marketing for Insurance Agencies: 7 Steps to Success

Part of building a successful insurance agency is recognizing trends in marketing and directing your efforts appropriately to meet the needs of an evolving industry. While online marketing for insurance agencies isn’t new, many brokers haven’t explored the vast potential of reaching prospects, generating leads, and building your brand in this very cost-effective channel. 

Top 7 Digital Marketing Trends That Business Owners Should Follow (infographic)

With ever increasing competition, there is a constant pressure on marketers to develop effective digital marketing campaigns. In order to do so, staying updated with the latest digital marketing statistics and having a firm grip on effective trends is the need of the hour for everyone who is doing business online.

Digital Ad Spending 2019

Despite early warning signs of a global economic slowdown, the possibility of a recession is not keeping most advertisers up at night. Ad spending will continue to rise across the globe, with digital driving most of the growth. 

Finding The Sweet Spot With Traditional And Digital Marketing

Grab the nearest electronic device and all the information you’ll ever need about nearly any product or service can be at your fingertips within seconds. According to one survey, today, about half of e-commerce traffic comes from mobile users, and 56% of online shoppers will pull up consumer reviews before they buy.