case study #1

Call Transfer Campaign

The objective of the pilot was to diversify the customer acquisition channels and take advantage of the internal call center which had recently expanded to 150+ seats.  The call center had received only branded calls until the beginning of the program.


Call Transfer Campaign

Train call center agents

Create reporting for optimization




Conversion rate from billable to net applications



Daily volume cap set after 6 months of program inception



Annual Premium generated in 4 months

Case Study #2

A new client asked Calibrant Digital to create a lead generation campaign using Facebook.

Case Study #3

A long term client was running click campaigns through their in-house marketing group, were unsatisfied with results and requested some help.

Case Study #4

A current client of Calibrant Digital asked us to help create leads for another division of the organization via email and newsletter ad placements.

Case Study #5

For a new client Calibrant Digital recommended expanding Facebook prospecting beyond retargeting and structured a proof of concept test.