case study #1

Call Transfer Campaign

The objective of the pilot was to diversify the customer acquisition channels and take advantage of the internal call center which had recently expanded to 150+ seats.  The call center had received only branded calls until the beginning of the program.

CORE STRATEGY

Call Transfer Campaign

Train call center agents

Create reporting for optimization

RESULTS

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11%

Conversion rate from billable to net applications

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600

Daily volume cap set after 6 months of program inception

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$1,050,000

Annual Premium generate in 4 months

Case Study #2
A new client asked Calibrant Digital to create a lead generation campaign using Facebook.
Case Study #3
A long term client was running click campaigns through their in-house marketing group, were unsatisfied with results and requested some help.
Case Study #4
A current client of Calibrant Digital asked us to help create leads for another division of the organization via email and newsletter ad placements.