Click Campaign Lead Generation
A long term client was running click campaigns through their in-house marketing group. Unsatisfied with the results, we were asked to run a head to head test for the same product to improve the cost per click and overall performance of the channel. The goal of the test was to see if a specialized team could out perform the existing campaign for the same product. New assets would not be provided, based on limited resources available.
CORE STRATEGY
Analyze existing strategy used by in-house team
- Deep dive into traffic sources used
- Review hours, ages and other filters set
Create new strategy for program
- Eliminate poor performing traffic sources
- Optimize campaign filters
Develop new assets
- Create new ads
- Recommend changes to internal landing pages
RESULTS
15%
Reduction in cost per click
23%
Increase in leads for program
12%
Increase in lead conversion to application
Case Study #1
Calibrant proposed a test program for unbranded warm transfers to an existing client of 35+ years.
Case Study #2
A new client asked Calibrant Digital to create a lead generation campaign using Facebook.
Case Study #4
A current client of Calibrant Digital asked us to help create leads for another division of the organization via email and newsletter ad placements.
Case Study #5
For a new client Calibrant Digital recommended expanding
Facebook prospecting beyond retargeting and structured
a proof of concept test.
