Email and Newsletter Lead Generation
A current client of Adrea Rubin Marketing asked us to help create leads for another division of the organization via email and newsletter ad placements. Leads are generated with the objective of establishing contact for worksite benefit program presentations. The home office sends out marketing materials to prospects and licensed agents follow up to sign up companies as part of the program.
CORE STRATEGY
Identify target audience for prospecting
- Utilize a combination of digital and print publication subscriber fee
- Determine specific individuals within each file
Create marketing strategy for brand awareness and lead generation
- Work with internal marketing team to develop ads and marketing message
- Coordinate schedule between email deployments and banner ad insertions across multiple files
RESULTS
26%
Click to lead conversion rate
3
Number of years the program is running
31%
Increase in presentations for prospecting
Case Study #1
Calibrant proposed a test program for unbranded warm transfers to an existing client of 35+ years.
Case Study #2
A new client asked Calibrant Digital to create a lead generation campaign using Facebook.
Case Study #3
A long term client was running click campaigns through their in-house marketing group, were unsatisfied with results and requested some help.
Case Study #5
For a new client Calibrant Digital recommended expanding
Facebook prospecting beyond retargeting and structured
a proof of concept test.
