Multichannel Integration Helps Performance
The client had primarily used Facebook as a channel to retarget site visitors but with ambitious growth goals, it became critical to fill the pipeline with new prospects that have never been to their site.
We ran a prospecting program in geos that traditionally underperformed the national average with the thinking being if we could generate leads at an acceptable cost-per-lead in low performing geos, we could more easily scale in other geos. Additionally, we:
Lower CPL Than Target
Increase in CVR
Case Study #1
Calibrant proposed a test program for unbranded warm transfers to an existing client of 35+ years.
Case Study #2
A new client asked Calibrant Digital to create a lead generation campaign using Facebook.
Case Study #3
A long term client was running click campaigns through their in-house marketing group, were unsatisfied with results and requested some help.
Case Study #4
A current client asked us to help create leads for another division of the organization via email and newsletter ad placements.