Social Media Lead Generation
The life insurance carrier did not have any social media presence, on Facebook or on any other platform for new policy holder acquisition. The brand has low consumer recognition and does not have a direct to consumer distribution platform. All new leads generated are distributed to local agents for prospecting.
CORE STRATEGY
Create entire campaign on behalf of carrier
- Overall creative theme
- Individual ads
- Headlines and taglines
Build custom audience through traditional data sources
- Use experience in determining best potential prospect audience
- Extend read of program through platform algorithm
Optimize program
- Creation of new ads
- Adjust filters of campaign including, age, hours, days of week
RESULTS
83%
Target Cost Per Lead and weekly volume reached for 15 or the 18 weeks of the campaign
40%
Increase in geographical footprint for rollout of campaign
10%
Increase in agent contact rate over all other lead programs
Case Study #1
Calibrant proposed a test program for unbranded warm transfers to an existing client of 35+ years.
Case Study #3
A long term client was running click campaigns through their in-house marketing group, were unsatisfied with results and requested some help.
Case Study #4
A current client of Calibrant Digital asked us to help create leads for another division of the organization via email and newsletter ad placements.
Case Study #5
For a new client Calibrant Digital recommended expanding
Facebook prospecting beyond retargeting and structured
a proof of concept test.
